Rick Butts - The “Brad Pitt” of Internet Marketing?

Friday Night I watched Rick Butts’ Internet Marketing After Party. I laughed so hard! My daughter walked into my office and saw me cracking up hysterically, and had no idea what I was laughing at because I was listening with my earphones on. She looked at me as if I had lost my mind.

He was so funny that I listened to the whole show. Not only did I learn several things, but the “one man show” was very engaging. His funny man style sets him apart and disarms his audience by his humor and authenticity. Giving proof that among all the Internet Marketers out there he does a good job of differentiating himself especially with his delivery. There is truly only one Rick Butts.

Today I still chuckled to myself as a thought of his ustream show crossed my mind. Then it hit me. Rick Butts bears an uncanny resemblance to a celebrity. Yeah, and I did some research and found a couple of pictures. You tell me if you don’t think Rick Butts is the “Brad Pitt” of Internet Marketing!
 

Both of these pictures are of Brad and Rick in their early twenties. Can you see the resemblance?

How To Get Out Of Your T-Mobile Contract …. Now & For Free

Michael Lemm of Broadband Nation writes in his blog, “T-Mobile recently changed their contract by raising the cost of texting / messaging from 15 to 20 cents beginning in August 2008.”

What!? That’s ridiculous. How does T-Mobile even charge for txt messaging at all? “Texting” is as common as Twittering (or emailing). I think the fact that T-Mobile is charging at all is robbery. It’s enough that their contracts are long and a huge monthly fee if you want decent amount of minutes - and you have to pay to stop being their customer. Isn’t that absurd?

Could you imagine your hair dresser charging you an early termination fee if you decided to go to another hair dresser? Or what about your grocer?

I know, I know you get a free phone every year if you sign a two year contract. What a sweet deal…for them: guaranteed customer for two years and they they raise your price. Hmm, what’s wrong with this picture?

As Alex Mandossian says, “Your current loyal customers deserve the favored treatment for their loyalty.” (sorry my paraphrase of his words on a recent teleseminar.) To illustrate this point, Alex told a story about his mom, she used her best dishes everyday for her family instead of saving her fine china for guests, because she said her family deserved fine china dining every day and not just when company came. Same thing with your customers. Give your best incentive and rewards to loyal customers rather than using your best offer to “flirt” with prospects who haven’t paid you the compliment of their business.

Bye, Bye T-Mobile. After many years of being your customer; it’s time for this girl to be moving on to someone who will treat her right.

If you don’t want to pay the cost increase for texting/messaging coming in August … Read Michael Lemm’s blog Broadband Nation for some tips on how to get out of it all. With no early termination fee.

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Get More Business - So Much Social Networking, So Little Time!

Nancy tells me that in the Past 6 Months, Over 75% of her income and 90% of her PR leads came from Social Networking Contacts !!!

Nancy Marmolejo of Viva Visibility will be joining me this Friday, July 25, 2008. Nancy will share tips on positioning yourself as an expert, social networking, or how to increase your visibility in the marketplace. You will learn how to stand out and sizzle as a sought after expert in your field.

 On August 5th Nancy will be hosting a teleclass “How to Get Free Publicity and Attract New Clients With the Power of Social Networking“. 3 intensive yet easy-to-follow class sessions on August 5th, 7th & 12th at 7 pm EST.

Listen to the archive of the show here - www.BlogTalkRadio.com/GetMoreBusiness

Affiliate Marketing: Create Multiple Streams of Income

Free Magazine Subscriptons?

I’ve discovered a company that has been offering free business magazine subscriptions available on branded websites of its affiliates. If you subscribe to a business or industry specific magazine you may be able to subscribe for free. I invite you to check out the many industries represented - Small Business and Sales & Marketing are among the industries represented with both magazines and white papers. Please click here to check out the titles available for free download.

RevResponse. RevResponse helps you present FREE content that’s of genuine value to your site visitors… and then we pay you when they take advantage of it. How hard can it be to give something away for free – especially if your readers or visitors want the information?

Guaranteed Minimum

How much can you make giving away free subscriptions to qualified professionals you ask? RevResponse guarantees a minimum of $1.50 for every qualified subscriber.

Okay, so there’s the catch…the subscribers have to be qualified. Well okay, you brought up a great point, yes; the subscribers do have to be qualified.

Qualifications?

Here, let me give you an example of the qualification required on one of the magazines:

Website Magazine whose mission is to reach the largest audience of website professionals with expert information that’s immediately useful for their success on the Internet. Do you think it a fair qualification to require that the subscriber actually have a website? Okay well if they want to pay for the subscription then they shouldn’t have to have a website, right?

I have a website and a blog – how do I give away free subscriptions and get paid to do it?!

Okay, Okay, I’m getting to that. First all you need to do is go to the RevResponse Website and sign up. You will be assigned an account representative that will answer any questions that you might have about getting started.

And I’d really like to help you get off to a great start so you can begin to earn subscription commissions your very first day. Twitter me @smbizguru if you want me to contact you and give you some ideas for what you could do to promote within your market.

Think Right Now! Accelerated Thought & Behavior Modification Programs

My coaching clients always ask me, “What could I be listening to reprogram my mind for a different outcome?” Or “What kinds of affirmations should I be saying?”

For several years now I’ve been using Think Right Now! Accelerated Thought & Behavior Modification Programs. Mike Brescia, the creator of these amazing audio programs uses Dr. Georgi Lozano’s Information Delivery Technology formula:

• Triple repetition of the material being learned
• 8 second spacing between the start of each statement
• 60 beat-per-minute music playing in the background (to induce and maintain relaxation in the
  alpha brainwave state of mind, which is associated with higher learning and better retention)

The statements used on each of these powerful Think Right Now audio recordings use a two-pronged approach to re-patterning thoughts and beliefs, both equally important and are targeted at the 22 core belief and attitude patterns.

1. “Clearing” affirmations are developed that help the listener to let go of the undesirable thought patterns and anything that could cause them.
2. “Installing” statements are created that embody the empowering thought patterns found in people considered “the best of the best” (related to each program’s subject). One after another, your mind becomes drenched with the most empowering, positive statements designed to permanently change how you think, how you feel, and as a result, how you act.

Mike covers all of this in the Think Right Now Owners Manual that can be downloaded  along with his entire Life Tranformation Kit, at no charge at the Think Right Now Website, which, by the way also includes:

• ‘How to Absolutely Positively Guarantee Success In Everything You Do’
• How to Feel Powerful Instantly
• ‘How to Instantly Gain Momentum… and Keep It’
• ‘The 11 Mental Patterns That Naturally Attract The Life You Desire’
• ‘Exposed: The Unedited Conversations In People’s Minds’
• Over 500 Think Right Now case studies in the words of our clients

Following is a short list of the topics that are available on Mike Brescia’s Website:

• Accelerated Sales Success Now
• I am Organized Now
• Setting and Achieving Goals

I really love the ones that I listen to and I am very intrigued by the method that Mike uses to deliver the information to my subconscious with the repetition and music. If any of you have his programs I’d be eager to have you share your comments on how they have worked for you.

Discover new ideas in Free Trade Publications - Sales & Marketing

I am very excited to invite you to use this exciting, new, and entirely free professional resource. Visit my Free Industry resource center today to browse our selection of 600+ complimentary Industry magazines, white papers, webinars, podcasts, and more. Get popular titles including:
Website Magazine
Fundamentally Changing How Products are Presented at Tradeshows
Increase Revenues and Protect Brands with Email Reputation Management

No credit cards, coupons, or promo codes required. Try it today!

Do you use Paypal on your website?

Happy about Website Payments with Paypal is a free download eBook that answers 40 of the most commonly asked and some unique questions about adding or integrating Paypal to your website.

Some of the questions answered in this eBook cover:

• Shopping Cart Basics
• Subscriptons - reoccuring billing for product or service
• Shipping and Sales Taxes
• Payment Date Transfer
• Intant Payment Notification

Much of the content is taken directly from Paypal’s developer network. The book is written by Stephen Ivaskevicius, and Patrick O’Neal - developers that work at Paypal. It’s a quick and easy read at only 28 pages. There are links that take you to broader explanation of the topic for further research.

Even if you use another merchant card service you need to think about adding paypal to your options, as many of your potential clients may come to you because they only pay using their Paypal account.

If you do not have an account set up, you can start today. It’s really simple and this eBook is a great start in providing answers to get set up.

We Make a Life by What We Give

We make a living by what we get, but we make a life by what we give. Winston Churchill

Influence, The Psychology of Persuasion

 I’ve been re-reading Robert Cialdini’s book Influence: The Psychology of Persuasion. As I read about the six “Weapons of Influence” … Weapons, that’s what Cialdini calls them…I prefer to call them “Tools of Influence” I don’t operate my business like I’m going to war…anyway, as I read about the Tools of Influence - I’m more aware of either using them myself or watching them be used in the market place around me.

Cialdini observed in his research “the nearly mechanical process by which the power within these weapons (tools) can be activated, and the subsequent expoitability of this power by anyone who knows how to trigger them.”

The first tool is The Rule of Reciprocation - This rule says that we should try to repay, in kind, what another person has provided us. If some one does us a faver or shows us a kindness, we should then return the favor. There is a force in our human nature that compels us to be obligated to the future repayment of favors, gifts, invitations, and the like. This rule is so pervasive and widespread, that studies show there is no human society that does not subscribe to this rule.

The second tool is The Rule of Commitment & Consistency - which says that if people commit to something verbally or in writing - especially in writing - they are more likely to honor their commitment. And, if the person commits to one agreement they are more likely to continue commiting with other agreements to remain consistent.

Third tool is The Rule of Social Proof - People will do things because they see other people doing them. The power of this rule can be seen in how groups of people dress - or more specifically how people that dress the same tend to hang out together. We laugh when someone else laughs, even if we not sure what’s funny, we look up if we see a group of people standing by looking up.

The fourth tool is The Rule of Authority - We are all deeply programmed to obey those that we recognize as authority, even if it means carring out an objectionable act.

And next we have The Rule of Liking - People will buy from someone more readily if they like them. You’ve heard marketers say, “People will more likely buy from people they know like and trust.” This is the rule that makes the home party plan so successful. Friends inviting friends over for an evening of like snacks, a little bit of chat and laughter to go along with shopping is a very powerful sales tool.

Finally, the last tool is The Rule of Scarcity - If we perceive that there is limited supply we can be persuaded to make a decision to buy now rather than later. You’ve probably heard or read the phrase “these won’t last long, there is a limited supply! Buy today.”

It is possible to use these powerful tools to activate the human compulsion to act accordingly when the rules are properly applied. These tools can be tremendously powerful when used to build relationships that result in profitable transactions. No manipulation is necessary to enjoy the benefits of human nature, however these tools must be understood to reap the most long term benefits.

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