You Bring Value to Your Perfect Clients because You are YOU…

Did you know that you have your own energetic signature that was defined at birth, and quite possibly before that? Throughout your life your stories that you created and lived through are all ultimately designed to work towards your perfect happiness & abundant life. It’s true! No matter what your journey here on this earth has been – every bit of it can work for your good.

“There are more people out there waiting to hear your message who can only hear it uniquely from you than you can ever get to in your lifetime.” Jeff Herring

As you begin to discover and perfect your coaching message, method and promise that you will deliver to your perfect client I would like you to look inward. Spend some time taking a personal inventory of you.

Let me invite you to sit down with pen & paper (no not at your computer for this exercise, please. Just trust me there is a purpose in this) and begin to write about your own personal wealth.

What? You say you have no personal wealth yet? Oh, but you do. Your life is rich with experience – both good and not so good. You have acquired knowledge, and you have both raw and developed talent. I’ll just bet if you’d give yourself permission, you could list many personal victories that you are actually quite proud of. Go on, give yourself permission to make a list of the “unique value of you”.

Let me give you some of the areas I would like you to think about as you make your list of what makes you so valuable:

1. Knowledge
2. Experience
3. Talent
4. Inspiration (what inspires YOU)
5. Community (friends & family at large)
6. Character & Values
7. Divine Connection – Spirituality
8. Relationships (close, significant)
9. Health
10. Finances

In each of these areas make an inventory list of what is unique to you. For example,

• Do you have a clear, intuitive connection with the Divine?
• Are you in tip top shape and healthy?
• Are you knowledgeable about nutrition with a wealth of experience in how to eat to keep yourself in optimum health?
• Are you a gifted musician or artist?
• Do you tune in to the needs of others quickly and pick up on what others miss?

Go ahead, spend some time with open heart and ready pen. You might be surprised at what you might discover about yourself. Remember you are looking for the value of the uniqueness of YOU.

I would love to hear from you on this. Tell me how this exercise goes. And yes, this has everything to do with building your successful coaching business.

Tweet This Post 

Welcome back! Would you like to be updated in Google Feed Reader when I update my blog? Please subscribe to my RSS feed. Thanks again for visiting my blog! Did you leave a comment? I'd love to know what's on your mind...

– How a book can build your business and how to create a successful book concept

Nancy Cleary has been an entrepreneur since 1992 when she relocated to Deadwood, Oregon, on the gorgeous Oregon coast.
With a background in graphic design, Nancy ran a design studio for six years before launching her publishing company in 1998. To date Wyatt-MacKenzie Publishing, named for her son and daughter, has helped well over 100 women to enjoy an empowered publishing experience, and has taught thousands more through classes, licensing, and her book about the publishing experience, A Book is Born: 24 Authors Tell All.

Listen to the show and find out how to get a copy of this book for free.

Tweet This Post 

Convert the Reputation & Attention You Get From Your Free Give-Away

“Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.” Chris Anderson, author of  Free: The Future of a Radical Price

Do you realize that “free” is a business strategy?

This quote from Chris Anderson’s book says it well. The powerful strategy behind the free giveaway that you give to new subscribers gives you the opportunity to build reputation and attention; your on-going strategy is to convert that into to cash.

You’re missing out if you’re not giving away something with enough value to build reputation and attention to your message, method, & promise.

Your emailing strategy is the “build” – continuation of what you started with your free special report, mini-guide, white paper, manifesto, audio, video -whatever your give away is – the backend is in the email follow up. You lose momentum and credibility if your giveaway and your follow emails don’t build your reputation and capture your prospects attention.

Take a look at your lead capture strategy. This is a pivotal piece in your marketing. A lot is riding on this.

Tweet This Post 

Just Get Up and Get Busy Communicating Your Message, Method & Promise

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

— Stephen King

I read this quote over at Michael Hyatt blog. Of course this is aimed at aspiring authors – but it got me to thinking. If you are a coach doing business on the internet, some form of writing is a staple for communicating to attract your perfect client.

You may not think you’re a writer or an author. You may not think you are in the “publishing” business.

You ARE in the communication business.

The perfect recipe for building your coaching business is “just get up and get busy communicating” your message, method & promise.

Message: The foundational story that presents the solution to a problem your identified perfect client is looking for. When your perfect client here’s your message, your story, they say, “yeah, me too. I can so relate to that.”

Method: Your unique process for solving a particular problem or set of problems. Or your unique process for taking someone from satisfaction mixed with unrest to new heights of inspiration.

Promise: What do your clients get, or aspire to achieve because they have worked with you. How have you moved them farther, quicker or both because of their investment of time and finances with you and your method.

Your perfect customer may be attracted by reading your blog posts, your articles, listening to recorded audio or watching a video. If you are only doing one form of communication you might miss many ideal clients who are best reached with a different communication tool. What? Okay if you only write in your blog – you could be missing perfect clients that love to listen to an audio or watch a video.

Coaches are in the business of communication. Plan this into your daily activities so that your perfect client can be attracted to you.

How do you attract your perfect client?

Tweet This Post 

What’s Your Promise?

Today I need to hear from you.

1. Why do you coach?
2. What’s your motivation to be coach?
3. When someone coaches with you, what do they get, how do they benefit as a result?

You will get a link back to your blog when you leave a comment here. Please answer these questions as a comment below.

Tweet This Post