Practical Article Marketing Tips – How to Easily Repurpose Your eBook Into a Powerful Ecourse

I learn so much from Jeff Herring, the Article Marketing Guy, that I’ve asked him to post as guest. I have been a member of Jeff Herring’s Article Marketing Teleseminar Club since Janurary 2009 when it first launched. Each month Jeff covers the follow pillars of successfull article marketing:

• Content Creation
• Traffic Generation
• List Building
• Repurposing for Multiple Exposures
• Product Creation

Following is one of my favorite topics of repurposing content.

Once you have created an eBook out of your articles, you can quickly and easily repurpose and repackage it into an ecourse. All it takes is the following three steps:

1.  Break each chapter into an ecourse episode

You break each chapter into an e-course episode. In other words, it’s one autoresponder message for each chapter, for each tip. You want to have both in your arsenal of products. You want to have e-books and you want to have e-courses.

With an autoresponder, this is how you create it. The reason I said not with a simple one is because a simple autoresponder technically means something that sends one message, like when you send an email to someone and you get back a message that says, “I’m on vacation for the next two weeks.” That’s a simple autoresponder set up to send one message.

With the sequential autoresponder, what you’ve got set up is a way to send a series of messages. You could set up an e-course where they get a new message or a new chapter every week to take action on. So over time they’re taking action. You break it up into separate e-course episodes with one autoresponder message for each chapter.

2.  Sponsor each installment

This is something most people don’t do, and if you don’t do this, folks, I promise you, you are leaving money on the table. You sponsor each episode, whether this is a free e-course, which is how you can make money with free e-courses, or a for fee e-course.

In the beginning of the text in the autoresponder message you can just put in some kind of brackets like this:

===========================================

Today’s installment sponsored by (and then you say who it’s sponsored by)

===========================================

Make sure it’s related to what you’re doing, whether it’s yours or another affiliate. Don’t leave that money on the table.

3.  Create a follow-up email series

This is the second thing people fail to do with ecourses and it’s just silly to fail to do this. Create a follow up email series. Why stop with the 7 you promised them? Why not add a bonus episode? Surprise them, give them a little extra. With autoresponders and ecourses it is very easy to over deliver to your prospect or customer.

And you can learn more about how to repurpose and repackage your articles into products in the Power of Just One Article by Jeff Herring.

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Here’s another tip that I learned from Jeff Herring and that is to register a custom url for your article account at EzineArticles.com. After all it’s a lot easier to tell people about your articles by saying, “To read my articles just go to ArticlesbyMelodyCampbell dot com.” You can register your domain now by going to My Small Business Website (which by the way offers a FREE installation of Wordpress Blog software with hosting – which is under $5 a month!)

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It’s Your Turn! I want to hear from you – please contribute to this conversation –

• How have you repurposed content in promoting your coaching business? Give us some examples…(leave a comment!)
• Do you have any questions for me or Jeff about repurposing content?

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