Coach Training Course: Blogging the Platform for Your Online Business Promotion

In a previous post “Online Marketing: How important is blogging to building your coaching business?” I talked about your blog being the hub of your online business promotion – in fact, your blog is the #1 way to gain ground as an expert. So, if your blog is so important it makes sense to spend some time understanding how to:

• make it an interesting read so that your visitors return
• implement strategies to get the visitor to get to the site
• create a conversation with your audience that spreads
• generate more leads / sales for your coaching & your products

One of my favorite blogs to read and learn from is Darren Rowse’s Problogger site. He just recently launched a wonderfully interactive “conversation” classroom style over at his blog called “31 Days to Build a Better Blog – join 9100 other Bloggers Today!“  His basic ideas is to daily post (for 31 days, of course) with:

• a brief instructional post
• a matching task to carry out your learning experience
• and…he invites you to come post a link to your home work on his blog (wonderful link back to your blog from high traffic site!)

Okay, so here’s my twist on this learning experience. I am going to post a matching post for each of his with some suggestions and / or examples that are specifically related to coaching or online marketing for coaches.

If you are a coach (this won’t be for everybody), and:

• you are serious about jump starting your coaching business online
• you are ready to take action now and consistently until you begin to see the results you’re looking for

Then You are invited to join me for the next 31 days. Here’s how you can participate:

• Go subscribe to the Problogger announcement email for “31 Days to Build a Better Blog – join 9100 other Bloggers Today!“
• Come visit my blog and read what I’ve targeted the topic for coaching
• Leave both Darren and I a comment with a link to your homework
• Share any questions or challenges that you might have about the lesson so that I can develop follow up posts to answer the questions.

What if you are new to blogging?

You should at least have a blog set up. I recommend setting up selp hosted Wordpress Blog – but don’t let it stop you if you don’t have a self hosted blog. Go get a free blog at www.wordpress.com and you can transfer to something ’self hosted’.  Or it’s extremely simple to register a domain, set up hosting and set up a blog. You could have a basic blog set up in about an hour. Personally I use My Small Business Website.com for my blog and domain registrations.

What if you already have a blog and have been posting for a while?

Consider this like blog audit. This is a great time to make sure that your doing what you know and discover what others might be doing that might be new to you.

We’re three days behind, so let’s get started. Watch for a response to Darren’s first three posts in the next three days.

Remember, my posts will be similar to Darren’s but aimed specifically to coaching or examples of how the strategies are implemented by coaches.

It’s never to late to get started!

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