Coach Training Course: Your Unique Coaching Message [Day 1 -31DBBB]

In this series I am writing follow up posts to Darren Rowse’s series on his website with my post taking off on his topic/task expanding on it for coaches who are building their coaching practice.

Day 1 – Today Darren’s topic/task is “Write an Elevator Pitch for Your Blog” . Go there now and read his post and do the task assignment.

Two statements that I want to highlight from Darren’s post are:

One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through and crystallised in your mind what your blog is about.

In fact almost every task that we’ll be doing in this next 31 days should flow from this task.

Your elevator pitch for your blog should be consistent with your Unique Coaching Message. We’ve talked about how important this is before.

Since your blog is the #1 way to gain ground as an expert it’s imperative to invest your time into developing your unique coaching message for your blog. There’s a few things I’d like to add to the starting points that Darren shares in his post – I won’t go through all of them – so be sure you read his post to get the good information:

1. Solve a problem or a need – My addition to this would be to say “be specific”. Don’t over generalize the problem or need that your blog meets.  The more focused your solution the move attractive your message will be.
2. Define your Audience – More of “be specific” – Don’t try to reach too large of a market by lumping several markets together.
3. Be clear - Take the time to research how someone who is looking for the solution that you provide would be searching online. What words and phrases does your market place use to describe their problem and the solution they’re looking for? Use those words in your elevator pitch.
4. Be intriguing – Use anumber, word & phrases that indicate results in your elevator pitch if possible. For example: “I help small businesses reduce employee turn over by 20%” or “Parents that coach with me tell me they spend more than 20 minutes a day engaging with their teen over important topics – and they don’t end the conversation screaming at each other”
5. Consider using a question – Questions are a coaches best friend! One of my favorite lines used by Jeannette Maw, Good Vibe Coach on her voice mail is, “What would you like to happen next?” Obviously this is a question but it’s also intriguing. How could anyone not ask her to tell them more!?
6. Be ready to Expand upon Your (blog) Pitch - The point Darren makes here is that your elevator pitch is a conversation opener; it should make your listener want to know more. If you’ve really spent time developing your coaching message this should come easy – but, still be prepared with what to say when someone, “Really? Tell me more.” or “How do you do that?”

This is the starting point for everything you will be doing for the rest of these 31 days. Let me invite you to take the time to do this now – even if you have a blog. Is your existing pitch the best it could be for perpetuating your Unique Coaching Message around the world from the plate form for your blog?

Please share your new or improved elevator pitch for your blog and your coaching business.

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Related posts:

1. Coach Training Course: Write a List Post [Day 2 - 31DBBB]
2. Coach Training Course: Blogging the Platform for Your Online Business Promotion
3. Coach Training Course: Promote a Blog Post [Day #3 - 31DBBB]