Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 1
Posted by Melody Campbell on March 2, 2009 · 2 Comments
Mistake: Creating content for an “audience” instead of an individual Even if you are going to coach with a group or speak your coaching message at an event, your material needs to be developed as if it is for an individual. This “individual” is your ideal client. Have you ever been to a seminar and thought to yourself, “How does this person know what I’ve been going through? It is as if he, or she, is speaking directly to me!” Everyone in the audience is thinking the same thing. That’s a well prepared message that goes right to the heart of the listener.
Solution: The better you understand your ideal client the more your message will resonate. Whenever I am writing an article or blog post I “see” in my minds eye, a single individual. I create the content as if I am sitting across the table with my ideal client. The message is more personal and more resonant.
I do enough coaching that I can realistically target a specific practice and develop my message as if I am talking to just one person. The energy of the content will be much more personal and more effective and life changing. The message also tends to be more specific, and not general, when you have an ideal client in mind when you create the content. Specific messages move people to action more often than general messages.
Mistakes two and three will publish this week. Don’t miss it. Are you making this mistake?
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- Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 3
- Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 2
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The better you are at personalizing your articles and blog posts the more comments you will see on your content. Your readers will be compelled because they will feel as if you spoke to them.
How do you do it on your blog?
This is such an important point, Melody. I’ve often wondered why people don’t post to my blog, so I”ll give this a try. Thank you!
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