Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 2
Posted by Melody Campbell on March 3, 2009 · 2 Comments
Mistake Does not have a written plan for content creation and delivery of their coaching message. - Typically new coaches don’t take the time to create a schedule for delivering their coaching message. I visit many blogs hoping to make a comment on their most recent post – but their most recent post was last year! Makes me wonder if they abandoned their blog. Imagine how a prospect might think if they’re searching for a coach. If given a choice, do you think the prospect will chose a coach that posts regularly in their blog or the one with a couple of post scattered through out the year?
Solution Create an editorial content calendar If you already know what your coaching message is then you should be able to make a calendar of scheduled topics to cover when you write your articles or blog posts. If you have any doubts take a survey or poll of audience. Write your schedule with the needs of your audience in mind.
I think if you understood the power of one article, and the power of your blogging you would never miss a day. What would you do if you had 365 sales people working for you? Would that possibly create business for you? Every article you create – how about one a day – is an active sales person for your coaching.
I know what I’ll be posting about tomorrow…and the rest of this week…because I have an editorial content calendar. What is your next article about? how about your next post?
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Related posts:
- Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 1
- Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 3
- 3 Common Mistakes New Life Coaches Make Using Internet Marketing to Build an Online Presence
This was probably the most important thing I did for my business in 2008. Terry Dean at http://www.TerryDean.org is the one who taught me this. This strategy has helped me to be more consistent about deliverying my coaching message and I also know – I mean really know my message because of all the time I spend develloping my content.
Do you have an editorial content calendar?
I consider “content marketing” a key element of my business which includes my product creation, blogging, articles, videos, etc. The best suggestion I can give to people is to also figure out ways to multipurpose all your content.
For example, if I’m writing a book, I may be taking sections to post as blog posts. Some of those blog posts get edited and turned into articles. Some articles may then be recorded as a video. So you get multiple use and benefit out of everything you do.
As website owners today, we are in the content publishing business.
Terry Dean’s last blog post..Google Analytics Installed on Your Blog