Comments on: Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 2 http://thesmallbusinessguru.com/blogging/life-coaching-business-3-common-mistakes-new-life-coaches-make-when-starting-a-coaching-business-part-2/ Blueprint for building your coaching business online Mon, 08 Mar 2010 13:53:29 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Terry Dean http://thesmallbusinessguru.com/blogging/life-coaching-business-3-common-mistakes-new-life-coaches-make-when-starting-a-coaching-business-part-2/comment-page-1/#comment-65 Terry Dean Tue, 03 Mar 2009 18:07:53 +0000 http://thesmallbusinessguru.com/?p=184#comment-65 I consider "content marketing" a key element of my business which includes my product creation, blogging, articles, videos, etc. The best suggestion I can give to people is to also figure out ways to multipurpose all your content. For example, if I'm writing a book, I may be taking sections to post as blog posts. Some of those blog posts get edited and turned into articles. Some articles may then be recorded as a video. So you get multiple use and benefit out of everything you do. As website owners today, we are in the content publishing business. <abbr><em>Terry Dean’s last blog post..<a href="http://www.terrydean.org/google-analytics-installed-on-your-blog/" rel="dofollow" rel="nofollow">Google Analytics Installed on Your Blog</a></abbr></em> I consider “content marketing” a key element of my business which includes my product creation, blogging, articles, videos, etc. The best suggestion I can give to people is to also figure out ways to multipurpose all your content.

For example, if I’m writing a book, I may be taking sections to post as blog posts. Some of those blog posts get edited and turned into articles. Some articles may then be recorded as a video. So you get multiple use and benefit out of everything you do.

As website owners today, we are in the content publishing business.

Terry Dean’s last blog post..Google Analytics Installed on Your Blog

]]> By: Melody Campbell http://thesmallbusinessguru.com/blogging/life-coaching-business-3-common-mistakes-new-life-coaches-make-when-starting-a-coaching-business-part-2/comment-page-1/#comment-60 Melody Campbell Mon, 02 Mar 2009 09:08:17 +0000 http://thesmallbusinessguru.com/?p=184#comment-60 This was probably the most important thing I did for my business in 2008. Terry Dean at http://www.TerryDean.org is the one who taught me this. This strategy has helped me to be more consistent about deliverying my coaching message and I also know - I mean really know my message because of all the time I spend develloping my content. Do you have an editorial content calendar? This was probably the most important thing I did for my business in 2008. Terry Dean at http://www.TerryDean.org is the one who taught me this. This strategy has helped me to be more consistent about deliverying my coaching message and I also know – I mean really know my message because of all the time I spend develloping my content.

Do you have an editorial content calendar?

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