Website or Blog?

“I don’t get it, Melody, should I get a blog from Wordpress.com or Wordpress.org. What is the difference? And don’t I need a website first? How do I add my blog to my website?”

I heard this rush of questions come at me over the phone from a coach anxious to get rolling with her online business as a coach. I started rattling off answers about why she needed a “self-hosted WordPress blog” and she stopped me, “Whoa, Whoa, What the heck did you just say? Remember, I am a coach, not a geek!”

Okay, Okay, I know I talk “geek-ese”, but I promise I will try to make this easy to follow. And let me start by saying that you CAN do this and exercise some creative control over your Internet presence without turning into a geek!

Let’s start with

“Website or blog, do I need both? or which one is better to build my coaching business?”

From what I’ve read from other individuals that are thought leaders in the Web 2.0 world, the Internet is much more about engaging and communicating with the people who come to your “site”.  A traditional website of the ’90’s and early 2000 is more of an online brochure. It’s not very interactive though it does create a place for all the basic information about you to be found all in one place.

However, the same thing can be achieved with blog softare while offering you the ability to add fresh, changing content which is what the search engines love to match you with relevant search terms. A static (or unchanging) website gives the search engines very little information to use to match up with the terms that are being searched, especially when compared with any of the blogs in your niche. A blog will rank higher than a static webpage or website.

Your goal with your Internet presence is to share your expertise with your ideal prospect. Rajesh Setty of Life Beyond Quote, and The Fulcrum Effect
says that the more you share will cause a small percentage of your audience to pre-qualify themselves as your best clients setting above the “lowest price for hire” because they’re aligned with your message.

In what ways do you share your message so that you are able to establish yourself as an expert coach in your niche? Do you post in your blog frequently enough to engage your audience? How often should you post? What do you think?

In another post we’ll discuss the basic difference between blogging software and give you some information you can make a decision with.

Oh, and by the way, I covered this and 10 other questions about promoting your coaching business and establishing your Internet presence on a 60 minute teleclass. I host live events each week and cover the most frequently asked questions about how to Build Your Coaching Business Online. If you want to know more about the live teleclasses and the recordings, check out the page “Coaches Community“

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