Click: The Ultimate Internet Marketing Book (non-geeky guide)
Posted by Melody Campbell on March 16, 2009 · 1 Comment
I’ve been hearing Jeff Herring, The Article Marketing Guy, talk about his mentor, Tom Antion, and his book “Click: The Ultimate Internet Marketing Book“. Jeff’s references to Tom Antion reminded me that I have Tom’s Full Wake ‘Em Up Video Professional Speaking System. In fact, I was among the first to purchase this comprehensive system from him about 10 or 12 years ago.
Although Tom has had his book Click: The Ultimate Internet Marketing Bookout for a few years I hadn’t read it yet, so I went over and bought it today just to see what Jeff Herring kept referring to. I thought it would be relevant for those of you that are speakers or that are coaches & authors who are ready to expand their business with speaking.
I realized a couple of things as I read Tom’s book:
- This is so simple that ANYBODY that can read can not only understand what Tom recommends, but should also be able to do what he suggests and / or direct a hired “geek” to implement powerful strategies.
- The content is universally practical and could also be used for coaches and authors – even if you don’t want to build your speaking business using the Internet.
The topics are varied from registering your domain & developing your website, to getting traffic. Tom also includes a step by step process of going from concept to creating a product and selling it.
If you’re a speaker, coach or author and you’re looking for an all in one comprehensive guide to understanding how to build your speaking business on the Internet, Tom Antion is highly qualified – not only does he make millions every year on the Internet – but he has trained other highly profitable speakers and Internet Marketers over the last 12 years. (Jeff Herring, Robert Middleton) After purchasing and reading Tom’s book myself I highly recommend it.
Tom’s book – won’t be the last book you’ll need as you’re building your Online Marketing strategy, but if you’re just starting out on the Internet it’s a simple, yet comprehensive start.
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Right now I'm enjoying a thorough reading of Chapter 5: Product Development & Cool, Kickin Speaker Marketing Techniques.
In Jeff Herring's article marketing teleseminar club, Jeff laid down a challenge to create and sell a mini-guide from an indepth content creation session. I'm up for the challenge and will be launching my first non-coaching product.
I'm going to put to practice everything I'm learning from Jeff & Tom (and several others). How about you?
Even if you're not coaching yet, you could be launching your first product. Tell me what you're up to…join us over at Coaches Community and see what we're doing with the 100 Day Challenge!