Booklet Tips on Hot Topics to Write About
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn’t it?
Join me and Paulette Ensign on Friday May 15th, 2009 at 9 am Pacific on the Get More Business Show as I interview her about how to use Tip Booklets for building a coaching business.
I would agree, to a point. That point is marketing. Successful, easy, cohesive marketing is based on your level of enthusiasm about the topic you choose topic, and how it all fits in with the rest of your life. If your business is focused on one of those topics mentioned at the beginning of this article, then by all means, write about it and begin as soon as you can. If your business is NOT focused on one of those topics, and you are writing about it because of the ready market you think you’ll find, then you will probably be setting yourself up for conflict, chaos, and collisions.
What excites you in your business or in any other part of your life where you spend a large portion of your time and effort? Notice how readily you talk about that interest of yours, probably to anyone who will listen and for as long as they’ll listen. And that interest may not have anything to do with food, kids, pets, money, health, and sex. You might be an expert on road safety, like one of my clients. Is that a real sexy topic? To many of us, no, not even close.
I’ll ask you a different question. How do you feel about the results that one of my clients has experienced, selling over a million copies of a booklet on road safety to agencies whose mission it is to educate the population about that topic? That’s exactly what this client did.
Or your interest could be about creating acoustically well-designed meeting rooms. A sexy topic? Not to most people. However, the meeting planners, architects, speakers, and many other related people and organizations have a huge interest in the topic and relish a tips booklet on the various aspects to consider.
So, like I said, you already have a magic bullet. You will find it by noticing what gets your juices going, what captures your attention, what prompts you to want to know more than you already know about the topic and how it relates to your everyday life. It’s what drew you to the business you’re in or the cause you support.
When writing a booklet about a topic near and dear to your heart, you will see ways to market the booklet popping up everywhere you look. There will be manufacturers, retailers, publications, and associations who will want thousands and hundreds of thousands of your booklet. Their universe could require literally millions of copies.
It will be easy to expand your product line because your clients and prospective clients will guide you with requests for different formats of your content and you will be excited about it. You will have so many choices on your plate that the challenge will then become what to do first from among all the possibilities. Will you create audio products or card decks or foreign language versions of the tips booklet you just wrote? What about an entire electronically-published product line on your topic?
So, what ARE the hot topics to write about? Food, kids, pets, money, health, and sex? Only if it’s already a passionate part of your everyday business activities. Otherwise, I think you may have found you’ve got the magic bullet for the best topics for YOU to write about.
Take your topic to the next level with a step-by-step system so you can add to those hot topics out in the world.
© 2008, Paulette Ensign
Everything you need to create "Tip Booklet" Stream of Income
Paulette Ensign has sold over a million copies of her own tips booklet without spending a penny on advertising. For information on creating your own tips booklet and leveraging a booklet manuscript into other products, contact Paulette Ensign, Tips Products International 858-481-0890, San Diego, CA
Paulette has a complete home study course designed to provide overviews of writing, producing and marketing your booklets, and for in-depth marketing and delivery methods. We have another course focused on the advanced level of licensing. Choose one or both courses, depending on your comfort level, experiences, budget, and learning style.
It’s Your Turn!
If you’ve been attempting to write the post, articles and facilitate the teleseminars but it’s not working it could be that you’re missing some vital behind the scenes info. The Coaches Profit Wheel Online Business Audit could help you identify what’s missing.
Tell me, what are you working on now? Leave me a comment – I still can’t read your mind!
![[Post to Twitter]](http://thesmallbusinessguru.com/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Welcome back! Would you like to be updated in Google Feed Reader when I update my blog? Please subscribe to my RSS feed. Thanks again for visiting my blog! Did you leave a comment? I'd love to know what's on your mind...
Want a Free 40 minute Online Marketing Audit for your Coaching Business?
For the rest of the month of May I am offering a 40 minute “Business Audit” coaching session in which you and I will review everything you’re doing to build your online coaching business. We’ll uncover strategies to implement or changes that will increase your subscribers so you can sell more of your coaching soutions to your ideal clients. This session is absolutely free IF you subscribe to Jeff Herring’s Article Marketing Teleseminar Club.
If you’re not sure if Jeff Herring’s Article Marketing Teleseminar Club is worth the monthly membership fee, let me tell you what you’ll get when you subscribe then you need to check out my personal bonus offer now:
- Month of May is Jeff Herring’s 51st Birthday – special price reduction to only $51 for first month of membership
- 4 previous months action guides, recorded teleseminars AND transcripts of each teleseminar
- 5 sessions each month for January-May. That’s a total of 25 teleseminars!
- 4 months of 2 module Teleseminars (much more in depth information) on topics such as
- Choice of Signing Bonus Plus! – choice of one a month is included in your monthly membership – for each month you stay active one of Jeff’s 5 module teleseminars (lots of step by step information!). My personal favorite is the Article Marketing Teleseminar Secrets which teaches you step by step how to combine article marketing with teleseminars to maximize your productivity and PROFITS!
-
Article Writing & Marketing Secrets – regular price of $597
-
Teleseminar Profits Systesm – regular price of $597
-
List Building Gold System - regular price of $597
-
Article Profits System - regular price of $597
When you join from this page I will automatically be notified when your membership starts. Let’s schedule your online business audit right away. I will even identify which of Jeff’s teleseminars will help you with the audit recommendations.
The key to your success online is education & implementation. These strategies work if you learn what to do and DO IT!
-
It’s not too late to get started!
Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles?
I am a member of Jeff Herring’s Article Marketing Teleseminar Club and have been since January 2009. I would happily give up my Starbucks (if it were necessary!) to remain a member of Jeff’s AMTC!
Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles? By Jeff Herring
Here is an Article Marketing question from a former student who is now returning:
Q: I had taken your course early on. My life went in another direction off line and I have not written any articles. I am back on and may be interested in refreshing with your new material. BUT FIRST….I would love an answer to this. There are thousands of articles on EzineArticles.com and other article sites. The chance of anyone reading yours/mine out of all the other articles submitted in one’s niche is slim. So then, what benefit is writing and submitting articles for traffic if they are not read or used by others. Thanks for your time.
A: I love this question for a lot of reasons:
1. It’s great for article content
2. So much has changed since this person has been around
3. It’s great for teaching.
So here are my top 5 ways to get your articles read by hungry prospects, even in a crowded niche:
1. Give up your limiting belief about there being too many people or too many articles in your niche – Here’s the bottom line, demonstrated by me and many of my students:
There are more people out there in your niche waiting to hear from you, who can hear the message only from you, than you can ever get to in your life time.
2. Go deep on EzineArticles.com with great quality articles – You can’t just throw up a few articles and expect the world to come beating at your door. Your first goal should be 10, then 25, then 50, then 100, then 250 and keep adding from there. When you do this you build a massive web presence and you will be found.
3. Use the “auto-tweet” feature in your EzineArticles.com account – Each time a new article by you is published EzineArticles.com send an automatic notice to Twitter announcing your new article to all your Twitter followers. This in one of the ways I get 90 views in 90 minutes for many of my articles.
4. Buy the domain name “www.Articlesby(YourFirstName).com and forward it to your profits at EzineArticles.com - This simple strategy allows you to mention your domain name that sends people straight to all your articles and thus your links.
5. Use the description of your article as an email to your list members – Your articles are not just for people who have never heard of you. Your articles are also for bringing in return traffic. Send your list members an email that includes your article description and a link to your article.
And to learn how to build our entire online business with article marketing and turn your articles into money in your bank account, I’d like you to check out The Article Marketing TeleSeminar Club.
You’ll learn how to leverage the 5 things you need on the internet -
- content creation
- traffic generation
- list building
- marketing messages
- product creation -
and leverage your content into an end-to-end online business.
I have a domain name registered that forwards to my articles just like Jeff recommends – Articles by Melody Campbell. You should register yours now while you’re thinking about it at My Small Business Website. It’s simple and inexpensive – but very effective promotion strategy.
Add additional streams of income to your coaching business with freelance writing and editing jobs…fresh jobs daily. Kickstart your writing career for just $7.00. Click here
It’s your turn! What’s your biggest challenge in your Online Coaching Business right now?
Why Booklets Are Valuable Marketing Tools
Booklets are one of the streams of income that I recommend in the Coaches Profit Wheel group coaching.
First let me say, “Someday” is not on the calendar. Now is time to launch products that demonstrate your coaching solution. It’s much more than writing the tip booklet. Paulette has simplified how to create the tip booklet AND market it for maximum exposure.
Why Booklets Are Valuable Marketing Tools – by Paulette Ensign
Does writing a booklet give you author status? Yes, it does. That is one of several key reasons to write a tips booklet – author status as an expert on your topic. Author status opens many other doors for you and for your business. It takes much less time, money, and stress to write a booklet than writing a full-length book, and can bring you as many or more benefits. Contributing to a collaborative tips booklet takes even less time, and gives you all the advantages.
Here’s a few of the doors this opens for you:
- Speaking engagements
- Sales of your other products
- Radio, television, airline, and print interviews
- Consulting services
- Training sessions
- Quantity sales of the booklet
- Leveraging of the booklet contents to other formats
- Joint sales/marketing ventures
A booklet is a profit center unto itself as well as a marketing tool. Every time you sell a copy of your booklet to anyone, that booklet serves both purposes. It brings in direct revenue while promoting you to a larger audience.
There are times it makes sense to give the booklet away free, especially to centers of influence that can send you high-quality referrals or open publicity doors for you. Based on your own goals, there will be times to sell the booklet and times to distribute it at no cost. Your own business requirements will dictate when to sell the booklet or when to give it away.
Booklets are best written in short action steps, giving the reader a jump-start within your topic, with some good concrete information. The best length of a booklet is also short, between 16 and 24 interior pages.
As your reader experiences any success from what they read in your booklet, your own credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.
Their next steps will need to match their budget, learning style, and overall requirements. Your next step is to help identify what it is they really need and want. When your business has a full menu of related products and services, you will jointly be able to unearth what that need is. The tips booklet is the ideal starting place.
Every person who reads your booklet can be a ready-made marketing representative for you and your company without your realizing it. As a single-copy buyer of either a hard copy or downloadable digital copy, they could, in fact, be a decision-maker for buying large quantities of your booklet to use for their company’s promotional purposes.
They may also be or know of a reporter or producer to schedule you for an interview. The reader might have contacts in another country or a community in your own country who have interest in licensing your booklet into another language or a different physical format. You may be just the person a group was looking for to consult or train on an issue they need to resolve. Any of that and much more can and does happen from a booklet.
The possibilities are endless when it comes to how a booklet can be a marketing tool, a profit center, or both for your business. Everyone has something they want the world to know about. A tips booklet can be a great way to do that, whether you do one by yourself or as a collaborative venture with others.
© 2008, Paulette Ensign
Everything you need to create "Tip Booklet" Stream of Income
Paulette Ensign has sold over a million copies of her own tips booklet without spending a penny on advertising. For information on creating your own tips booklet and leveraging a booklet manuscript into other products, contact Paulette Ensign, Tips Products International 858-481-0890, San Diego, CA
Paulette has a complete home study course designed to provide overviews of writing, producing and marketing your booklets, and for in-depth marketing and delivery methods. We have another course focused on the advanced level of licensing. Choose one or both courses, depending on your comfort level, experiences, budget, and learning style.
It’s Your Turn!
If you’ve been attempting to write the post, articles and facilitate the teleseminars but it’s not working it could be that you’re missing some vital behind the scenes info. The Coaches Profit Wheel Online Business Audit could help you identify what’s missing.
Tell me, what are you working on now? Leave me a comment – I still can’t read your mind!
Practical Article Marketing Tips – How to Easily Repurpose Your eBook Into a Powerful Ecourse
I learn so much from Jeff Herring, the Article Marketing Guy, that I’ve asked him to post as guest. I have been a member of Jeff Herring’s Article Marketing Teleseminar Club since Janurary 2009 when it first launched. Each month Jeff covers the follow pillars of successfull article marketing:
- Content Creation
- Traffic Generation
- List Building
- Repurposing for Multiple Exposures
- Product Creation
Following is one of my favorite topics of repurposing content.
Once you have created an eBook out of your articles, you can quickly and easily repurpose and repackage it into an ecourse. All it takes is the following three steps:
1. Break each chapter into an ecourse episode
You break each chapter into an e-course episode. In other words, it’s one autoresponder message for each chapter, for each tip. You want to have both in your arsenal of products. You want to have e-books and you want to have e-courses.
With an autoresponder, this is how you create it. The reason I said not with a simple one is because a simple autoresponder technically means something that sends one message, like when you send an email to someone and you get back a message that says, “I’m on vacation for the next two weeks.” That’s a simple autoresponder set up to send one message.
With the sequential autoresponder, what you’ve got set up is a way to send a series of messages. You could set up an e-course where they get a new message or a new chapter every week to take action on. So over time they’re taking action. You break it up into separate e-course episodes with one autoresponder message for each chapter.
2. Sponsor each installment
This is something most people don’t do, and if you don’t do this, folks, I promise you, you are leaving money on the table. You sponsor each episode, whether this is a free e-course, which is how you can make money with free e-courses, or a for fee e-course.
In the beginning of the text in the autoresponder message you can just put in some kind of brackets like this:
===========================================
Today’s installment sponsored by (and then you say who it’s sponsored by)
===========================================
Make sure it’s related to what you’re doing, whether it’s yours or another affiliate. Don’t leave that money on the table.
3. Create a follow-up email series
This is the second thing people fail to do with ecourses and it’s just silly to fail to do this. Create a follow up email series. Why stop with the 7 you promised them? Why not add a bonus episode? Surprise them, give them a little extra. With autoresponders and ecourses it is very easy to over deliver to your prospect or customer.
And you can learn more about how to repurpose and repackage your articles into products in the Power of Just One Article by Jeff Herring.
Here’s another tip that I learned from Jeff Herring and that is to register a custom url for your article account at EzineArticles.com. After all it’s a lot easier to tell people about your articles by saying, “To read my articles just go to ArticlesbyMelodyCampbell dot com.” You can register your domain now by going to My Small Business Website (which by the way offers a FREE installation of Wordpress Blog software with hosting – which is under $5 a month!)
It’s Your Turn! I want to hear from you – please contribute to this conversation –
- How have you repurposed content in promoting your coaching business? Give us some examples…(leave a comment!)
- Do you have any questions for me or Jeff about repurposing content?
Help me spread the word about this post, about The Small Business Guru Blog – Tweet this, Stumble this, Digg this, Bookmark in Del.icioi.us – heck do it all! See the pretty little icons below conveniently located to assist you in your efforts…
Article Marketing for Coaches: The Life Coaches Guide to Article Ideas that Multiply
Chris Brogan Inspired
I have a mindset for framing posts that will hopefully be useful to my community, while also being worthwhile to my business (I derive a high percentage of business referrals from my blog posts). Chris Brogan
One of my fav blogs to read and comment on is Chris Brogan’s blog. This last week he posted 20 Blog Topics to Get You Unstuck. I liked his list and wanted to create one of my own – or I will expand on some of the topic ideas from Chris’s list.
The opening quote from the same post is the exact mind set I teach my coaching clients to cultivate.
- Useful to your ideal client (your community of ideal clients)
- Worthwhile to your business – lead generation
Okay, so here’s my list of article ideas that multiply:
- Start with who, what, when where, why and how.
- who is my ideal client (examples: parents, CEO, small business owner)
- who surrounds my ideal client (examples: children, employees, other small business owners)
- who would your ideal client like to spend more time with / less time with
- what does your ideal client want?
- what questions does your ideal client have?
- what challenges does your ideal client have?
- what mistakes does your ideal client make?
- when does your ideal client get inspired?
- when is your ideal client happy?
- when did your ideal client last read a book, take a vacation, go out to dinner – why not more often?
- where is your ideal client?
- where does your ideal client want to be?
- where can your ideal client find resources?
- where are the mentors that your ideal client admires?
- why should your ideal client do some thing (any particular thing)
- why invest in books, training, resources to meet your ideal client’s needs?
- why set goals, make changes, etc
- why not…
- how to … well you know
- Make a list! List are great as a creative brainstorm idea not only for your own article ideas – Top 10 – The Best, The Worst, 7 tips
- Favorite resources – what are your favorite resources that apply to your coaching message. They can be online or off line resources.
- Favorite blogs – Make a list of your favorite blogs that are content rich with information that would appeal to your ideal client.
- Share a recipe – Recipes are not limited to food. What about a recipe for social media zen? What about a recipe for better employee relationships.
- Do over – What if you could do something over, how would you do it, what would you do? (#20 on Chris Brogan’s list)
- Survey Says… – Conduct a survey on Twitter? Ask a question and see what comes back? Use other survey tools, ask the questions to your blog readers, to your email list, or on your social networking groups.
- Fantasy Island – Create a fantasy world. What would a perfect parenting day look like? What would a perfect workplace function like?
- Ewwww! Bugs - what about pet peeves?
- Current events – what is going on in your world? in your ideal clients world? in the big, big world beyond you and your client and why does it matter?
- Industry buzz - what is happening in your industry and how it important to your ideal client.
- FAQ – what are the frequently asked questions that surround your area of expertise. If you’re not sure than join discussion groups and forums to get real live questions from your ideal clients. Make a list of the questions and answer them on your blog or in an article.
- Myths that need busting – what are some common myths that your ideal client might be held back by and how can your bust the myth and remove the barrier?
- Rock Star Articles! - Interview the “rock stars” or experts that your ideal client would love to hear from. I do this ever week on my Internet radio show Get More Business. Create articles from the interviews (Hey, that’s a good idea! I think I’ll start doing that.)
- Have some fun! - Tell some funny stories. What are some of the funnies things that happen on the job, or in a preschool class?
- Nostalgia – how have things changed in your area of expertise and why is it better, or not?
- Review a book, a movie, a play or a commercial – look for lessons that can be applied using your coaching message.
- Take a tour – Visit every business on the top 100 places to work and write a blog post. Visit the top 10 kid friendly restaurants and create a check list of key things parents should watch for when dining out.
- Write about a client conversation – anonymously of course. There’s a really good chance that if it’s a question, concern or insight of one client it could be one that would apply to others.
- Lessons learned – we learn lessons all day every day if we look for them – lessons we learn from our children that apply to business – lessons that we learn from business that can be applied to parenting children. Lessons from our pets, or strangers, or….
- In a word – pick a word that inspires you and define it, expand it, associate it with your coaching message and apply it some some insight that your ideal client needs.
Take any of these and apply the who, what, when, where, why and how. Ideas will proliferate if you begin to train your mind to think like your client, not like a coach.
Publishing articles is free. If your article is rich with the words and phrases that your prospects use to search for answers your articles will be found. These samples of your expertise have the potential to capture the attention & interest, inspire desire and ultimately action. Articles work like untiring sales reps caring your coaching message as far as your key words reach.
It’s not too late to get started.
Article Marketing + Twitter = Endless Waves of Traffic – Visitors & Viewers (AM + T = ET)
By Jeff Herring
Article Marketing is one of the very best ways to bring endless waves of traffic and visitors to your websites and blogs. Add Twitter to the mix and you have an extremely powerful traffic generation system for free.
I could not stop the traffic and visitors coming to my websites and blogs even if I wanted to, and I sure don’t want to.
AM + T = ET
AM + T = ET stands for Article Marketing plus Twitter equals Endless waves of Traffic and viewers. Here’s how you do it:
1. Auto-Tweet Your EzineArticles Submissions – Set up your free account to automatically send a message to Twitter each time a new article is published. Each time you have a new article published an auto-tweet will go out to your followers announcing your new article.
This is great, but don’t stop there…
2. Follow up the Auto-Tweet – As in all areas of business, your fortune and future here is in the follow up. Don’t just rely on the auto-tweet to announce your articles. Direct your followers to your articles yourself. You can say something like this – “For 3 tips on how to… check out” and then give the URL of your article.
3. Other will “Re-Tweet” Your Article – Part of being social on Twitter is “re-tweeting” (RT) messages you like and want other people to see. Many people will do this for you without being asked. How do you get other people to RT for you? Ask them, and return the favor with their tweets.
4. Direct to Opt-In Page – You can also invite your Twitter followers to go directly to the opt-in page that you normally send people to from the Resource Box in your articles. What’s that you say? You don’t send people from your Resource Box to an opt-in page? We need to talk!
Here’s how you do it – “Get free instant access to…” whatever it is you are giving them in exchange for their email address.
And when you follow these tips you will drive endless waves of traffic and visitors your way with Article Marketing and Twitter.
And to learn so much more about how to create endless waves of traffic with your Article Marketing, you can check out The Article Marketing TeleSeminar Club at Article Marketing for Life Coaches
You’ll learn all about Content Creation – Traffic Generation – List Building – Repurposed Marketing – Product Creation with Article Marketing – From Jeff Herring – The Article Marketing Guy & the Great Article Marketing Network.
Prolific Product Creation – or – Work Once, Profit Forever!
An important thing to note that content creation for your coaching business is not about doing something everyday…unless that is what you want to do – build the habit of doing a certain thing everyday.
This week I created 4 pieces of content from one.
Please take note of this. While content creation is an important tool for business building – coaching is what I do – product creation is what I do. I don’t want to get so busy creating the content that I never actually get to the coaching and product creation and SELLING. So if I am able to take one longer piece of content and publish it in as many formats as possible it can serve my pupose in many ways.
Today though technically I am ahead of my 100 Day Challenge - I am going to take the three common mistakes article and create 3 audio pieces for iTunes / Talkshoe. Next would be to create video recordings for my You Tube Account.
To create the audio pieces for iTunes I will use Audacity, Audio Editor & Recording software to record myself reading (without sounding like I’m reading) one of the common mistakes. Then I will go to Royalty Free Music and download a clip of complimentary background music and add it as a second track to play in the background of my reading. I will announce myself at the beginning of the recording and again at the end with where to find out more about “Building Your Coaching Business” so that the listener will know where to find me if they’re interested in further information. I will upload this to Talkshoe and to iTunes. Everyday, all day these audios will do my sales for me.
I will do more on this audio and video creation for promoting your coaching message and for product creation.
As often as you can – work once and profit forever.
Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 3
Mistake Know what to do to build their coaching business and don’t keep doing it. Once you start getting business from your efforts using the Internet, you may end up with more business than you can schedule! Nice problem huh? Many coaches get so busy coaching that they forget to keep up with the efforts that brought the new clients in.
Solution: Don’t stop doing what brought the clients in the door. Break it down into the most essential strategies and schedule those in your day just like a paying client. Better than that, maybe it’s time to hire someone that will continue to work on the operations of our business while you spend time coaching.
This is a big mistake and easy to fall into. Don’t let it happen to you. If you have paying clients – make hiring someone to facilitate the operations of you business your top priority.
Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 2
Mistake Does not have a written plan for content creation and delivery of their coaching message. - Typically new coaches don’t take the time to create a schedule for delivering their coaching message. I visit many blogs hoping to make a comment on their most recent post – but their most recent post was last year! Makes me wonder if they abandoned their blog. Imagine how a prospect might think if they’re searching for a coach. If given a choice, do you think the prospect will chose a coach that posts regularly in their blog or the one with a couple of post scattered through out the year?
Solution Create an editorial content calendar If you already know what your coaching message is then you should be able to make a calendar of scheduled topics to cover when you write your articles or blog posts. If you have any doubts take a survey or poll of audience. Write your schedule with the needs of your audience in mind.
I think if you understood the power of one article, and the power of your blogging you would never miss a day. What would you do if you had 365 sales people working for you? Would that possibly create business for you? Every article you create – how about one a day – is an active sales person for your coaching.
I know what I’ll be posting about tomorrow…and the rest of this week…because I have an editorial content calendar. What is your next article about? how about your next post?
