– How a book can build your business and how to create a successful book concept
Nancy Cleary has been an entrepreneur since 1992 when she relocated to Deadwood, Oregon, on the gorgeous Oregon coast.
With a background in graphic design, Nancy ran a design studio for six years before launching her publishing company in 1998. To date Wyatt-MacKenzie Publishing, named for her son and daughter, has helped well over 100 women to enjoy an empowered publishing experience, and has taught thousands more through classes, licensing, and her book about the publishing experience, A Book is Born: 24 Authors Tell All.
Listen to the show and find out how to get a copy of this book for free.
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Get More Business Show – Shut up about the economy at work!
Upbeat: Cultivating the Right Attitude to Thrive in Tough Times.
Today’s guest, Rajesh Setty, author of Upbeat: Cultivating the Right Attitude to Thrive in Tough Times, tells his employees not to talk about the news at work. It’s not productive and doesn’t help them move forward in their business.
As a coach you will appreciate Raj’s approach to the nine environments of You to create a consistently UpBeat attitude and business approach. Raj has been asking himself and his peers, colleagues and employees the right questions for quite a few years – you can see the benefits in his business and life. This has EVERYTHING to do with Getting More Business.
Join me on today’s call – Get More Business Show
Preparing for a New Season. I’m Getting Ready, Are You?
photo credit claudiogennari on flickr
Clarity is powerfully attractive; being clear on who you desire to work with will help you attract them.
I am launching the planning phase of my year which precedes the kick off of my 4th Season of the Get More Season Show.
I’ve always secretly wanted to be Oprah when I grew up. I was inspired by watching the kick off of her 24th Season this year for the preparation of my own show. After more than something like 125 episodes of the Get More Business Show I am inspired to take this platform to a whole new level.
I was inspired by the following thoughts / ideas:
- Oprah has developed a passionately engaged market because she realized that she had a powerful platform to inspire, educate and influence.
- Oprah knows and understands her market and gives them more of what they want – which includes guidance & inspiration
- Lots of planning & proactive effort goes into investing into developing & protecting that powerful influence – everything is intentional.
After spending a good portion of this year listening to coaches, participating on forums, I am tuning into themes of desire of what coaches want for their business. This combined with the fact that the Get More Business Show is one of my best sources for attracting my ideal client, which helps to inspire the delight that builds in me every week when I do my show has inspired me to give the Get More Business Show more of a central focus for my business.
Starting with the last two thoughts of inspiration that I distilled from my observation Oprah’s Influence – that is I am in the discovery and knowing of my own market which are Coaches, Speakers & Authors, and I can build on that by planning & proactive effort in developing an influential persona & image for the Get More Business Show.
At this stage I am preparing a full year of inspiration & educational resources that specifically focus on Getting More Business for Coaches Speakers & Authors – with each month providing in depth information on a specific facet of business building. The goal I am going for is to create a show that helps to connect all the dots of the many different tools available on the Internet and how to use each in a cohesive strategy while watching your reach to your ideal prospect grow.
Watch for more information on this exiting new season. I am going to be looking for new guests, inviting sponsors to participate and increasing my virtual team.
What is on your drawing board?
Do you have a “planning season” for delivering your message to your ideal prospect in exciting & an engaging manner?
Talk to me. I’d love to hear what you’re up to.
What Makes Your Ideal Prospect Take Action?
Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless. ~Tim Blixseth
To be really effective in building your coaching practice as a viable business it’s imperative that you
- get your ideal prospect to take action to hire you as their coach, or to purchase your products so they can apply your coaching method
- develop an understanding of how to repeatedly get your ideal prospects to take action – so if you can get one new client, surely you can duplicate your efforts and enroll 10 new clients, right?
photo by danielbroche on flickr
The reason some coaches have as many clients as they desire and sell thousands of dollars worth of product monthly (some even sell thousands of dollars worth of product daily!), and some coaches can barely get one client is because of the two statements above. The successful coach understands how to get their ideal client to make a decision and take action, and the successful coach knows how to repeat this formula for action to attract and enroll clients and/or sell more product.
Let me just say, there IS a formula. It is possible to make an outstanding income while inspiring others to take life changing action.
Psychological Triggers
Psychology is the study of the mind. There are many who have made a study of what causes prospects of particular markets make buying decisions. There are a few important keys when implemented as part of your product or service offering will cause your ideal client to effortlessly trade their money (yes, they will find the money even in this economy – sometimes especially in this economy) for your promise and your method of coaching.
Coach Dave of Coachville.com, is fond of saying, “A potential player, will only hire a Coach with more certainty than they have.”
There is a method for conveying your sense of certainty about your coaching method to develop the level of trust that your prospect needs to chose to become a client.
The human brain process is so many billion bits of information all day that it has developed efficient ways of processing information so that it can process quick enought to act in a timely fashion. For example, if you’re on a nature hike and something wiggles in the leaves you might jump with a start imagining a snake – but it might only be a twig. Your brain acted on the assumption that something wiggling in the leaves might be alive, possibly a snake and a quick leap away might save your life if it is indeed a snake.
We also process much of the information that comes to us in a buying experience. There are psychological triggers that quickly develop trust and confidence, as well as cause us to assume that this buying opportunity will supply us what we’re looking for.
As a business owner, a marketer – yes, coaches must be marketers to remain in business, must understand these psychological triggers to help the ideal prosect to take beneficial action.
No, I am not talking about manipulation.
This is the stuff that many of you that are NLP coaches understand. There is a language and action that will more often result in success with certainty.
I have coached brilliant coaches who run from any type of marketing and struggle the whole time to stay in business.
It is possible to understand the workings of the human mind and engage the triggers that help your ideal prospect to satisfy their own need with your method. You must help them take this action inorder to benefit from your coaching method. I would say if your message is of any value at all you have an obligation to deliver your information in the way that your ideal prospect needs it so they can take action.
This Friday on the Get More Business Show, I have invited MichelePW who is a master at getting ideal prosects to take action. She will share with me the 5 Psychological Triggers to Turn Prospects Into Clients (Warning: These are SO powerful you MUST promise to use them in an honest and ethical manner.)
I promise you that this is not about manipulation. This is about understanding human psychology and how we are “hard wired” to take action. I studied a few of MichelePW’s very successful sales pages for other coaches and have pinpointed these very triggers. I saw the formula over and over in each one. It is a beautiful process that is very complimentary to my ethics as a coach.
Join me on Friday, September 4th at 9 am Pacific / 12 pm Eastern on the www.GetMoreBusinessShow.com
How to Turn Followers into Fans, and, Fans in to Client Leads
At least once a week someone asks me how I manage to stay so active on Twitter & Facebook. The question usually sounds something like “Do you spend ALL your time on Twitter? How do you get any work done?”
Well, one, I am on social networking sites A LOT – because it really works well for my coaching business to stay connected this way with my ideal prospects.
And, two, I’ve learned a few secrets of looking like I am more active than I a really am. Want to know where I learned these secrets?
Today’s Get More Business Show guest pretty much taught me the basics of what I know about social networking.
Nancy Marmolejo, of Viva Visability, is a PR, media, and social networking strategist who teaches entrepreneurs how to generate more money and attention by positioning themselves in the spotlight.
You know that social networking is THE place to be for online marketing, but how do you know if you using it effectively as a lead generation tool?
On today’s Get More Business show, social networking strategist Nancy Marmolejo will share with you her “magic secrets” of turning social networking followers into fans and fans into pre-sold leads.
Here’s what you will learn on today’s show:
- Expert tips on setting up a strong social networking presence so you stand out from your peers and competition
- The 4 Parts of the Social Marketing Cycle that turns followers into fans and fans into leads
- The truth on why people “Tweet” about coffee, food, snacks and how that can help your business
- Big mistakes social networkers make that cost you fans, followers, leads, and sales (you can’t afford to miss this part!)
- The 3 things to focus on that will drive pre-sold leads to you
Today Nancy has prepared a hand out for you to follow along with for turning Followers to Fans & Fans to Leads. Nancy always leads the way – she is the first guest every on the Get More Business Show that has prepared a hand out for my listeners.
P.S. This is the second year that I have had Nancy on the Get More Business Show. I always learn so much from her. I’d really love to read your feedback on this show here in the comments.
As a coach, I think Nancy’s information on striking a balance between creating value and trust, and keeping up with the fast moving technological component is extremely relevant. What say you?
It’s time to take intelligent, bold action to empower your life and career…
How long have you wanted to, planned to, hoped for and even ached to write your own book?
In these competitive times, a book with your name on it increases your market value, your credibility, your opportunities and your professional profile in every way. Not to mention, the process of becoming an author is incredibly fun and fulfilling! And now, the popularity of ebooks is out-pacing traditional books!
Join me and Maritza Parra (the Product Creation Queen) on Get More Business Show as we discuss how to draw out your expertise and deliver it in various information products that connect with your ideal prospect – deliver your own special coaching process and offer compelling proof to your audience that makes them HAVE TO purchase your solution.
You simply must have a variety of “entry level” products
- for your ideal prospect to experience your coaching method and solution.
- to create a healthy cash flow to keep you in business
What do I mean by “entry level”?
It’s a big leap for some of your ideal prospects to go from knowing you, and liking you – to parting with $500 a month or $150+ per session (or whatever you happen to charge). As a coach it is important for both you and your ideal prospects that you give them different levels of entry into your coaching method. It is much easier to start your ideal prospects out at $9.97 or $27 on an ebook or an audio CD.
It’s good for your ideal prospect because it gives them temporary relief with your coaching solution and at the same time builds their appetite for more of your expertise. It also give him or her the opportunity to decide if you’re the right coach for them at a much smaller investment.
For you - by providing different low cost entry levels for your prospects you have the opportunity to let the individual qualify themselves. If they’ve experienced your coaching method and solution in a book or on CD – and still come back for more there’s an improved chance that coaching with them will be successful. And, here’s the biggie, you will have multiple streams of cash flow outside of your one on one or group coaching. This is important for sustainability of your business. You don’t want to quit before you get a full practice and you don’t want to have an overly full practice just to pay the bills and burn out.
Do I have your attention now? I hope so. Get your pen and notepad out; be prepared to take notes on today’s call with Maritza Parra. Here’s an outline of what we’re going to talk about on the show.
- Crafting your Story – How to Tap into Your Story to Help Others.. (& yes, YOU have a Story that can help other people)
- Why you’re qualified
- Connection with people or not – won’t make everybody happy
- Context for your content – How to Get Your Audience on the Same Page… (So they can actually use your stuff)
- Why your information works Creating your Free Stuff to Give Away
- How your Coaching Method works (this is where you deliver BIG VALUE for your prospect )
- processes
- recipe for success
- Show ‘em how it works
- examples
- case studies
- testimonials
- Edutainment (Educating + Entertainment)
Join in live and chat at http://www.GetMoreBusinessShow.com – I will have the archive up for one month from time of original live show and then this will be available as part of the Coaches Profit Wheel subscription
Booklet Tips on Hot Topics to Write About
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn’t it?
Join me and Paulette Ensign on Friday May 15th, 2009 at 9 am Pacific on the Get More Business Show as I interview her about how to use Tip Booklets for building a coaching business.
I would agree, to a point. That point is marketing. Successful, easy, cohesive marketing is based on your level of enthusiasm about the topic you choose topic, and how it all fits in with the rest of your life. If your business is focused on one of those topics mentioned at the beginning of this article, then by all means, write about it and begin as soon as you can. If your business is NOT focused on one of those topics, and you are writing about it because of the ready market you think you’ll find, then you will probably be setting yourself up for conflict, chaos, and collisions.
What excites you in your business or in any other part of your life where you spend a large portion of your time and effort? Notice how readily you talk about that interest of yours, probably to anyone who will listen and for as long as they’ll listen. And that interest may not have anything to do with food, kids, pets, money, health, and sex. You might be an expert on road safety, like one of my clients. Is that a real sexy topic? To many of us, no, not even close.
I’ll ask you a different question. How do you feel about the results that one of my clients has experienced, selling over a million copies of a booklet on road safety to agencies whose mission it is to educate the population about that topic? That’s exactly what this client did.
Or your interest could be about creating acoustically well-designed meeting rooms. A sexy topic? Not to most people. However, the meeting planners, architects, speakers, and many other related people and organizations have a huge interest in the topic and relish a tips booklet on the various aspects to consider.
So, like I said, you already have a magic bullet. You will find it by noticing what gets your juices going, what captures your attention, what prompts you to want to know more than you already know about the topic and how it relates to your everyday life. It’s what drew you to the business you’re in or the cause you support.
When writing a booklet about a topic near and dear to your heart, you will see ways to market the booklet popping up everywhere you look. There will be manufacturers, retailers, publications, and associations who will want thousands and hundreds of thousands of your booklet. Their universe could require literally millions of copies.
It will be easy to expand your product line because your clients and prospective clients will guide you with requests for different formats of your content and you will be excited about it. You will have so many choices on your plate that the challenge will then become what to do first from among all the possibilities. Will you create audio products or card decks or foreign language versions of the tips booklet you just wrote? What about an entire electronically-published product line on your topic?
So, what ARE the hot topics to write about? Food, kids, pets, money, health, and sex? Only if it’s already a passionate part of your everyday business activities. Otherwise, I think you may have found you’ve got the magic bullet for the best topics for YOU to write about.
Take your topic to the next level with a step-by-step system so you can add to those hot topics out in the world.
© 2008, Paulette Ensign
Everything you need to create "Tip Booklet" Stream of Income
Paulette Ensign has sold over a million copies of her own tips booklet without spending a penny on advertising. For information on creating your own tips booklet and leveraging a booklet manuscript into other products, contact Paulette Ensign, Tips Products International 858-481-0890, San Diego, CA
Paulette has a complete home study course designed to provide overviews of writing, producing and marketing your booklets, and for in-depth marketing and delivery methods. We have another course focused on the advanced level of licensing. Choose one or both courses, depending on your comfort level, experiences, budget, and learning style.
It’s Your Turn!
If you’ve been attempting to write the post, articles and facilitate the teleseminars but it’s not working it could be that you’re missing some vital behind the scenes info. The Coaches Profit Wheel Online Business Audit could help you identify what’s missing.
Tell me, what are you working on now? Leave me a comment – I still can’t read your mind!
How Do I Become “Tech-savvy”?
Tina Forsythe, author of Becoming an Online Business Manager: Playing a Bigger Game with your Clients (and Yourself), will be my 
guest on Get More Business Show this Friday, May 8th, 2009 at 9 am Pacific / 12 pm Eastern. Tina started out as a coach but now operates Multiple Streams Teams with her partner Cindy Greenway, author of Virtually Successful.
by Tina Forsyth
I had a coach ask me this a few weeks back…
“I want to build my website and manage my business online, so how do I become tech-savvy?”
My question back to her was…
“Why should you become tech savvy?”
It’s easy when working online to think that we need to do it all ourselves, which simply isn’t true…
As a coach or service professional, isn’t your time better spent elsewhere? With clients or building your business?
It is a pet peeve of mine to see people waste their time and effort learning skills that are not key to their business or talents, and in many cases that they don’t enjoy doing!
I highly recommend that you hire a VA or web designer to help you with any kind of online “stuff” – such as web design, newsletter broadcasting, autoresponders, shopping carts, audio recording, graphics, etc.
Depending on your needs, there are usually reasonably priced options available. I tend to lean towards working with a VA who has web design/HTML skills over a web designer, simply for the cost savings. I’ve found some great people at www.elance.com, where you can post your project and have people bid to work with you.
And hey, if you are like me and love the techie stuff then go for it… I actually started out as a coach in 2000 and when I started working for CoachVille in 2002 I found myself liking the operations/systems end of coaching more than the coaching itself. And so here I am today, go figure.
Purchase copies of Becoming an Online Business Manager: Playing a Bigger Game with your Clients (and Yourself) on Amazon. Contact Tina Forsyth or her partner Cindy Greenway to inquire about their Multiple Streams “Dream” Team. Don’t let techie stuff keep you from building your coaching business.
Imagine finding and working with a competent Online Busness Manager, start by requesting a Systems Operations Manual – create a system to quickly create new products.
- Turn collections of tips into booklets
- Combine a series of articles into a mini-guide, ebook or workbook
- Record every teleseminar, transcribe it and offer an audio and workbook for a home study course
It’s Your Turn!
What is keeping you from expanding your coaching business with multiple streams of coaching income?
Do you have a questions about how to get started?
Get More Business Show – Jason Kintzler, Press Release meets Social Media
So easy to spread the word with PitchEngine! I love this tool and expect to submit many more press releases because of the enhanced ability to add other social media tools, particularly the audio & video tools to each press release. Pure genius!
Listen to Jason Kintzler and I on Blog Talk Radio – Live on Friday 9 am pacific or 12 pm eastern. And, as always the show will be archived for your convenient listening on demand. It’s a beautiful Web 2.0 world that we live in!
Please stir up some conversation here – What? I can’t hear what you’re saying? SAY SOMETHING! MWAH! Love Ya!
P.S. It’s extremely important to create a Media Plan – Joan Stewart is THE best in the business. If you take your business seriously enough to get free press, Joan’s the gal to teach you how to create a comprehensive plan.
Stacey Hylen Rapid Business Profit Booster Virtual Event Tour – Special Get More Business Show
Do you want to boost your profits rapidly?
In the current economic climate you may be operating like many other business owners that are nervous and scared — operating in a reactive survival based manner.
Let me invite you to listen in to my Special Edition of Get More Business Show today as Stacey Hylen of Rapid Profit Boosters talks about the amazing opportunity you have for massive growth in your business.
Today we are going to touch on just one of the many Rapid Profit Booster Strategies – Email Marketing.
Join Stacey Hylen of Rapid Profit Boosters on her Virtual Event Tour. Read about this powerful business breakthrough event tomorrow on Teresa Morrow’s blog – Key Business Partners.
