The “M” Word – what’s up with that?

I have become increasingly aware that there a many coaches that hate the “m” word. You know

I don’t get it – well I sort of get it because I used to feel the same way. What I have learned is that nothing significant will happen for your business without continuous marketing.

The problem is that many people think of marketing as “hype”, which is defined as exaggerated or extravagant claims made especially in advertising or promotional material, or something deliberately misleading: a deception.

The truth is that not all marketing is hype (exaggerated, extravagant claims, or deception). Let me share a fresh “coach friendly perspective” about marketing.

Your marketing messages should

• demonstrate the clarity you have as a coach for them & their needs. This helps to build trust. People tend to trust people that identify with them.
• engage your ideal client in their emotions around that clearly defined need. Every buying decision starts with emotions and is supported by logic or facts.
• get your ideal client to imagine themselves within your solution and enjoying the benefits. The value of your solution must exceed the prospects need to hold on to their wealth. Your ideal client will part with their wealth (money)  if they will increase their wealth (value in some other area of their life)  in another form by acquiring your product or service.
• guide your ideal prospect to take action

If you do the above well you will create “harmonic resonance” which will provide a buying environment for your ideal prospect to become a client now or at some time in the future.

You are doing your prospects a disservice by not taking the time to understand what they need to create a buying environment for them to choose you to provide a solution.

Somebody needs what you offer – it’s up to you to discover how they want to buy it and help them make the match.

Consider this – you can have two different coaches with similar sales pages for a program that both make similar claims – for the one coach, every word could be an exaggerated lie – that is hype. For the other coach every single word, and emotionally engaging sentence can be 100% true – that is marketing – creating a buying environment – helping your prospect get “in state” with their problem and your solution so that they are motivated to make a choice.

The conflict in marketing is when something is out of harmony on some level. The disharmony could come from exaggerated claims or not enough proof such as testimonials in the copy – or the disharmony could be the simple discomfort of the client’s inability to take action because of lack of funds. There are times that the prospect can see how parting with their money to acquire the product or service would be a good thing but does not have access to the funds required and does not know how to find the money to invest in the product or service – so it is easier to call the marketing “hype” because it is out of reach.

Would love to hear what you think about this. Do you agree or not? If not, why.

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It’s time to take intelligent, bold action to empower your life and career…

How long have you wanted to, planned to, hoped for and even ached to write your own book?

In these competitive times, a book with your name on it increases your market value, your credibility, your opportunities and your professional profile in every way. Not to mention, the process of becoming an author is incredibly fun and fulfilling! And now, the popularity of ebooks is out-pacing traditional books!

Join me and Maritza Parra (the Product Creation Queen) on Get More Business Show as we discuss how to draw out your expertise and deliver it in various information products that connect with your ideal prospect – deliver your own special coaching process and offer compelling proof to your audience that makes them HAVE TO purchase your solution.

You simply must have a variety of “entry level” products

• for your ideal prospect to experience your coaching method and solution.
• to create a healthy cash flow to keep you in business

What do I mean by “entry level”?

It’s a big leap for some of your ideal prospects to go from knowing you, and liking you – to parting with $500 a month or $150+ per session (or whatever you happen to charge). As a coach it is important for both you and your ideal prospects that you give them different levels of entry into your coaching method. It is much easier to start your ideal prospects out at $9.97 or $27 on an ebook or an audio CD.

It’s good for your ideal prospect because it gives them temporary relief with your coaching solution and at the same time builds their appetite for more of your expertise. It also give him or her the opportunity to decide if you’re the right coach for them at a much smaller investment.

For you - by providing different low cost entry levels for your prospects you have the opportunity to let the individual qualify themselves. If they’ve experienced your coaching method and solution in a book or on CD – and still come back for more there’s an improved chance that coaching with them will be successful. And, here’s the biggie, you will have multiple streams of cash flow outside of your one on one or group coaching. This is important for sustainability of your business. You don’t want to quit before you get a full practice and you don’t want to have an overly full practice just to pay the bills and burn out.

Do I have your attention now? I hope so. Get your pen and notepad out; be prepared to take notes on today’s call with Maritza Parra. Here’s an outline of what we’re going to talk about on the show.

1. Crafting your Story – How to Tap into Your Story to Help Others.. (& yes, YOU have a Story that can help other people)
   • Why you’re qualified
   • Connection with people or not – won’t make everybody happy
2. Context for your content – How to Get Your Audience on the Same Page… (So they can actually use your stuff)
3. Why your information works Creating your Free Stuff to Give Away
4. How your Coaching Method works (this is where you deliver BIG VALUE for your prospect )
   • processes
   • recipe for success
5. Show ‘em how it works
   • examples
   • case studies
   • testimonials
6. Edutainment (Educating + Entertainment)

Join in live and chat at http://www.GetMoreBusinessShow.com – I will have the archive up for one month from time of original live show and then this will be available as part of the Coaches Profit Wheel subscription

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Want a Free 40 minute Online Marketing Audit for your Coaching Business?

For the rest of the month of May I am offering a 40 minute “Business Audit” coaching session in which you and I will review everything  you’re doing to build your online coaching business. We’ll uncover strategies to implement or changes that will increase your subscribers so you can sell more of your coaching soutions to your ideal clients. This session is absolutely free IF you subscribe to Jeff Herring’s Article Marketing Teleseminar Club.

If you’re not sure if Jeff Herring’s Article Marketing Teleseminar Club is worth the monthly membership fee, let me tell you what you’ll get when you subscribe then you need to check out my personal bonus offer now:

• Month of May is Jeff Herring’s 51st Birthday – special price reduction to only $51 for first month of membership
  
• 4 previous months action guides, recorded teleseminars AND transcripts of each teleseminar
  
• 5 sessions each month for January-May. That’s a total of 25 teleseminars!
• 4 months of 2 module Teleseminars (much more in depth information) on topics such as
  • 7 Tip article Secrets – (how to create your first (or next) product with one 7 tip article)
  • Blogging & Article marketing
  • Signature Speech & Article marketing
  • Resource Box Magic
• Choice of Signing Bonus Plus! – choice of one a month is included in your monthly membership – for each month you stay active one of Jeff’s 5 module teleseminars (lots of step by step information!). My personal favorite is the Article Marketing Teleseminar Secrets which teaches you step by step how to combine article marketing with teleseminars to maximize your productivity and PROFITS!

  • Article Writing & Marketing Secrets – regular price of $597
    

  • Teleseminar Profits Systesm – regular price of $597

  • List Building Gold System - regular price of $597
    

  • Article Profits System - regular price of $597
    

  When you join from this page I will automatically be notified when your membership starts. Let’s schedule your online business audit right away. I will even identify which of Jeff’s teleseminars will help you with the audit recommendations.

  The key to your success online is education & implementation. These strategies work if you learn what to do and DO IT!
  

It’s not too late to get started!

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Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles?

I am a member of Jeff Herring’s Article Marketing Teleseminar Club and have been since January 2009. I would happily give up my Starbucks (if it were necessary!) to remain a member of Jeff’s AMTC!

Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles? By Jeff Herring

Here is an Article Marketing question from a former student who is now returning:

Q: I had taken your course early on. My life went in another direction off line and I have not written any articles. I am back on and may be interested in refreshing with your new material. BUT FIRST….I would love an answer to this. There are thousands of articles on EzineArticles.com and other article sites. The chance of anyone reading yours/mine out of all the other articles submitted in one’s niche is slim. So then, what benefit is writing and submitting articles for traffic if they are not read or used by others. Thanks for your time.

A: I love this question for a lot of reasons:

1. It’s great for article content

2. So much has changed since this person has been around

3. It’s great for teaching.

So here are my top 5 ways to get your articles read by hungry prospects, even in a crowded niche:

1. Give up your limiting belief about there being too many people or too many articles in your niche – Here’s the bottom line, demonstrated by me and many of my students:

There are more people out there in your niche waiting to hear from you, who can hear the message only from you, than you can ever get to in your life time.

2. Go deep on EzineArticles.com with great quality articles – You can’t just throw up a few articles and expect the world to come beating at your door. Your first goal should be 10, then 25, then 50, then 100, then 250 and keep adding from there. When you do this you build a massive web presence and you will be found.

3. Use the “auto-tweet” feature in your EzineArticles.com account – Each time a new article by you is published EzineArticles.com send an automatic notice to Twitter announcing your new article to all your Twitter followers. This in one of the ways I get 90 views in 90 minutes for many of my articles.

4. Buy the domain name “www.Articlesby(YourFirstName).com and forward it to your profits at EzineArticles.com - This simple strategy allows you to mention your domain name that sends people straight to all your articles and thus your links.

5. Use the description of your article as an email to your list members – Your articles are not just for people who have never heard of you. Your articles are also for bringing in return traffic. Send your list members an email that includes your article description and a link to your article.

And to learn how to build our entire online business with article marketing and turn your articles into money in your bank account, I’d like you to check out The Article Marketing TeleSeminar Club.

You’ll learn how to leverage the 5 things you need on the internet -

• content creation
• traffic generation
• list building
• marketing messages
• product creation -

and leverage your content into an end-to-end online business.

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I have a domain name registered that forwards to my articles just like Jeff recommends – Articles by Melody Campbell. You should register yours now while you’re thinking about it at My Small Business Website. It’s simple and inexpensive – but very effective promotion strategy.

Add additional streams of income to your coaching business with freelance writing and editing jobs…fresh jobs daily. Kickstart your writing career for just $7.00. Click here

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It’s your turn! What’s your biggest challenge in your Online Coaching Business right now?

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Get More Business Show – Jason Kintzler, Press Release meets Social Media

So easy to spread the word with PitchEngine! I love this tool and expect to submit many more press releases because of the enhanced ability to add other social media tools, particularly the audio & video tools to each press release. Pure genius!

Listen to Jason Kintzler and I on Blog Talk Radio – Live on Friday 9 am pacific or 12 pm eastern. And, as always the show will be archived for your convenient listening on demand. It’s a beautiful Web 2.0 world that we live in!

Please stir up some conversation here – What? I can’t hear what you’re saying? SAY SOMETHING! MWAH! Love Ya!

P.S. It’s extremely important to create a Media Plan – Joan Stewart is THE best in the business. If you take your business seriously enough to get free press, Joan’s the gal to teach you how to create a comprehensive plan.

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Twitter Fun: Melody’s Day of Fame on TwitterBreak.com

Thank you @NixtheNews – Nick Hetcher for granting me “Tweeter of the Day” Status.

Follow me on Twitter for more outstanding fun!

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Get More Business Show – Kevin O’Malley 3 Keys to Effective Promotional & Print Marketing

Kevin O’Malley of My Promo Expert coaches business owners how to build & sustain business relationships with customers using effective print & promotional strategies. Kevin knows about small business needs. He started his first business at the age of just 23 and sold it 10 years later for over $3 million dollars to a Fortune 500 company. With a success record like this – I can’t wait for you to hear what he had to share with us today!

Kevin shared some really great print and promotional product ideas with us on the show. One of the ideas was that if you serve different audiences such as a parenting coach who works with parents of kids in a range from toddler to teens could print cards aimed at parents of different age groups by printing a different message on the back of cards with different call to action for each age group. For example different message on back for parents of toddlers,  grade school and middle school parents and finally high school. By doing this your message is more targeted with a specific message to each group.

Kevin promised to make a white paper with case histories or different projects available for ideas of print and promotional marketing. He can be contacted through his website at www.MyPromoExpert.com – Tell him The Small Business Guru sent you!

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