Why Booklets Are Valuable Marketing Tools

Booklets are one of the streams of income that I recommend in the Coaches Profit Wheel group coaching.

First let me say, “Someday” is not on the calendar. Now is time to launch products that demonstrate your coaching solution. It’s much more than writing the tip booklet. Paulette has simplified how to create the tip booklet AND market it for maximum exposure.

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Why Booklets Are Valuable Marketing Tools – by Paulette Ensign

Does writing a booklet give you author status? Yes, it does. That is one of several key reasons to write a tips booklet – author status as an expert on your topic. Author status opens many other doors for you and for your business. It takes much less time, money, and stress to write a booklet than writing a full-length book, and can bring you as many or more benefits. Contributing to a collaborative tips booklet takes even less time, and gives you all the advantages.

Here’s a few of the doors this opens for you:

• Speaking engagements
• Sales of your other products
• Radio, television, airline, and print interviews
• Consulting services
• Training sessions
• Quantity sales of the booklet
• Leveraging of the booklet contents to other formats
• Joint sales/marketing ventures

A booklet is a profit center unto itself as well as a marketing tool. Every time you sell a copy of your booklet to anyone, that booklet serves both purposes. It brings in direct revenue while promoting you to a larger audience.

There are times it makes sense to give the booklet away free, especially to centers of influence that can send you high-quality referrals or open publicity doors for you. Based on your own goals, there will be times to sell the booklet and times to distribute it at no cost. Your own business requirements will dictate when to sell the booklet or when to give it away.

Booklets are best written in short action steps, giving the reader a jump-start within your topic, with some good concrete information. The best length of a booklet is also short, between 16 and 24 interior pages.

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As your reader experiences any success from what they read in your booklet, your own credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.

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Their next steps will need to match their budget, learning style, and overall requirements. Your next step is to help identify what it is they really need and want. When your business has a full menu of related products and services, you will jointly be able to unearth what that need is. The tips booklet is the ideal starting place.

Every person who reads your booklet can be a ready-made marketing representative for you and your company without your realizing it. As a single-copy buyer of either a hard copy or downloadable digital copy, they could, in fact, be a decision-maker for buying large quantities of your booklet to use for their company’s promotional purposes.

They may also be or know of a reporter or producer to schedule you for an interview. The reader might have contacts in another country or a community in your own country who have interest in licensing your booklet into another language or a different physical format. You may be just the person a group was looking for to consult or train on an issue they need to resolve. Any of that and much more can and does happen from a booklet.

The possibilities are endless when it comes to how a booklet can be a marketing tool, a profit center, or both for your business. Everyone has something they want the world to know about. A tips booklet can be a great way to do that, whether you do one by yourself or as a collaborative venture with others.

© 2008, Paulette Ensign

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Paulette Ensign has sold over a million copies of her own tips booklet without spending a penny on advertising. For information on creating your own tips booklet and leveraging a booklet manuscript into other products, contact Paulette Ensign, Tips Products International 858-481-0890, San Diego, CA

Paulette has a complete home study course designed to provide overviews of writing, producing and marketing your booklets, and for in-depth marketing and delivery methods. We have another course focused on the advanced level of licensing. Choose one or both courses, depending on your comfort level, experiences, budget, and learning style.

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It’s Your Turn!

If you’ve been attempting to write the post, articles and facilitate the teleseminars but it’s not working it could be that you’re missing some vital behind the scenes info. The Coaches Profit Wheel Online Business Audit could help you identify what’s missing.

Tell me, what are you working on now? Leave me a comment – I still can’t read your mind!

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