Comments on: Convert the Reputation & Attention You Get From Your Free Give-Away http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/ Blueprint for building your coaching business online Mon, 08 Mar 2010 13:53:29 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: John Easton http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/comment-page-1/#comment-705 John Easton Mon, 08 Mar 2010 13:53:29 +0000 http://thesmallbusinessguru.com/?p=660#comment-705 Melody, Great topic and post...As humans we are hard wired to respond to gifts. The act of giving starts the reciprocity tape in our heads to begin playing and reciprocity in this case could mean many things (a referral, a blog registration, newsletter subscription or even sale at some point). I would like to see you carry this discussion forward with some tips for converting attention acquired through giving. What have you, your clients and associates found that works? Melody,

Great topic and post…As humans we are hard wired to respond to gifts. The act of giving starts the reciprocity tape in our heads to begin playing and reciprocity in this case could mean many things (a referral, a blog registration, newsletter subscription or even sale at some point).

I would like to see you carry this discussion forward with some tips for converting attention acquired through giving. What have you, your clients and associates found that works?

]]> By: sam http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/comment-page-1/#comment-690 sam Thu, 19 Nov 2009 02:43:04 +0000 http://thesmallbusinessguru.com/?p=660#comment-690 I agree with Dave that your freebie has to be something that your customers will want and certainly has to be of enough value and quality that your reputation is increased. The hard part is after the gift. You need to have something ready to sell them or else you've just got a list of names I agree with Dave that your freebie has to be something that your customers will want and certainly has to be of enough value and quality that your reputation is increased. The hard part is after the gift. You need to have something ready to sell them or else you’ve just got a list of names

]]> By: Elaine Lockard http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/comment-page-1/#comment-681 Elaine Lockard Fri, 23 Oct 2009 02:40:59 +0000 http://thesmallbusinessguru.com/?p=660#comment-681 Good information. Very useful for me since I am developing a signature give away to build my list. Thanks for the info from your article and from the comments. Good information. Very useful for me since I am developing a signature give away to build my list. Thanks for the info from your article and from the comments.

]]> By: Dave Meyer http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/comment-page-1/#comment-673 Dave Meyer Wed, 14 Oct 2009 21:53:45 +0000 http://thesmallbusinessguru.com/?p=660#comment-673 Hi Melody, I agree... "Free" can be a great attention getter... but by itself, it's not enough. There needs to be something after the free that builds on what you have started and makes the clients want more. My opinion is that the free should be something usable by your clients, based on your current business, and should open the door to the question "what's next?" For example, a coach I knew focuses on generations in the workplace. A great topic. But her giveawy is a cookbook. It's no wonder that she can't build on her giveaway since her target market finds the gift nice, but irrelevant. Think about how your client wil use our giveaway and what the perfect next step for them would be. And then show them the steps to take! Thanks for the great ideas... Dave Hi Melody,

I agree… “Free” can be a great attention getter… but by itself, it’s not enough. There needs to be something after the free that builds on what you have started and makes the clients want more. My opinion is that the free should be something usable by your clients, based on your current business, and should open the door to the question “what’s next?”

For example, a coach I knew focuses on generations in the workplace. A great topic. But her giveawy is a cookbook. It’s no wonder that she can’t build on her giveaway since her target market finds the gift nice, but irrelevant. Think about how your client wil use our giveaway and what the perfect next step for them would be. And then show them the steps to take!

Thanks for the great ideas…

Dave

]]> By: Tammy Barbee http://thesmallbusinessguru.com/email-marketing/convert-the-reputation-attention-you-get-from-your-free-give-away/comment-page-1/#comment-670 Tammy Barbee Tue, 13 Oct 2009 09:22:49 +0000 http://thesmallbusinessguru.com/?p=660#comment-670 I agree. I am in the process of giving some things away for free. When do you know what to give away for free and when to let others know, hey this is such and such and pay this? I agree. I am in the process of giving some things away for free. When do you know what to give away for free and when to let others know, hey this is such and such and pay this?

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