It’s time to take intelligent, bold action to empower your life and career…

How long have you wanted to, planned to, hoped for and even ached to write your own book?

In these competitive times, a book with your name on it increases your market value, your credibility, your opportunities and your professional profile in every way. Not to mention, the process of becoming an author is incredibly fun and fulfilling! And now, the popularity of ebooks is out-pacing traditional books!

Join me and Maritza Parra (the Product Creation Queen) on Get More Business Show as we discuss how to draw out your expertise and deliver it in various information products that connect with your ideal prospect – deliver your own special coaching process and offer compelling proof to your audience that makes them HAVE TO purchase your solution.

You simply must have a variety of “entry level” products

• for your ideal prospect to experience your coaching method and solution.
• to create a healthy cash flow to keep you in business

What do I mean by “entry level”?

It’s a big leap for some of your ideal prospects to go from knowing you, and liking you – to parting with $500 a month or $150+ per session (or whatever you happen to charge). As a coach it is important for both you and your ideal prospects that you give them different levels of entry into your coaching method. It is much easier to start your ideal prospects out at $9.97 or $27 on an ebook or an audio CD.

It’s good for your ideal prospect because it gives them temporary relief with your coaching solution and at the same time builds their appetite for more of your expertise. It also give him or her the opportunity to decide if you’re the right coach for them at a much smaller investment.

For you - by providing different low cost entry levels for your prospects you have the opportunity to let the individual qualify themselves. If they’ve experienced your coaching method and solution in a book or on CD – and still come back for more there’s an improved chance that coaching with them will be successful. And, here’s the biggie, you will have multiple streams of cash flow outside of your one on one or group coaching. This is important for sustainability of your business. You don’t want to quit before you get a full practice and you don’t want to have an overly full practice just to pay the bills and burn out.

Do I have your attention now? I hope so. Get your pen and notepad out; be prepared to take notes on today’s call with Maritza Parra. Here’s an outline of what we’re going to talk about on the show.

1. Crafting your Story – How to Tap into Your Story to Help Others.. (& yes, YOU have a Story that can help other people)
   • Why you’re qualified
   • Connection with people or not – won’t make everybody happy
2. Context for your content – How to Get Your Audience on the Same Page… (So they can actually use your stuff)
3. Why your information works Creating your Free Stuff to Give Away
4. How your Coaching Method works (this is where you deliver BIG VALUE for your prospect )
   • processes
   • recipe for success
5. Show ‘em how it works
   • examples
   • case studies
   • testimonials
6. Edutainment (Educating + Entertainment)

Join in live and chat at http://www.GetMoreBusinessShow.com – I will have the archive up for one month from time of original live show and then this will be available as part of the Coaches Profit Wheel subscription

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