When many Internet Marketers speak about the psychological triggers it comes across as manipulation, but the reality is that we humans have filtering systems in place that keep us from making dumb mistakes – or so we think they do. There are ways (and words) to build trust by demonstrating credibility and establishing value in our promise that release our ideal prospect to become clients and part with their money in exchange for our value.

I think that as coaches we all want to be really authentic and not all hype, yet we can use the power of influence and persuasion to help our prospects recognize the value of our offer.

I hope you can listen in on the call with MichelePW and I tomorrow on Get More Business Show. MichelePW is a master at this. She demonstrates this in some of her famously successful copywriting that has helped people with a big message like Mark Victor Hansen & coaches like Lisa Sasevich bring their message to their market so successfully.

I believe that we have to understand the psychological piece as coaches because many times the prospect does not know that they need us. We have to speak their language and be able to differentiate between the appearance of symptoms and what the root issue is.

Iyabo