Just Get Up and Get Busy Communicating Your Message, Method & Promise
Posted by Melody Campbell on October 5, 2009 · 2 Comments
“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”
— Stephen King
I read this quote over at Michael Hyatt blog. Of course this is aimed at aspiring authors – but it got me to thinking. If you are a coach doing business on the internet, some form of writing is a staple for communicating to attract your perfect client.
You may not think you’re a writer or an author. You may not think you are in the “publishing” business.
You ARE in the communication business.
The perfect recipe for building your coaching business is “just get up and get busy communicating” your message, method & promise.
Message: The foundational story that presents the solution to a problem your identified perfect client is looking for. When your perfect client here’s your message, your story, they say, “yeah, me too. I can so relate to that.”
Method: Your unique process for solving a particular problem or set of problems. Or your unique process for taking someone from satisfaction mixed with unrest to new heights of inspiration.
Promise: What do your clients get, or aspire to achieve because they have worked with you. How have you moved them farther, quicker or both because of their investment of time and finances with you and your method.
Your perfect customer may be attracted by reading your blog posts, your articles, listening to recorded audio or watching a video. If you are only doing one form of communication you might miss many ideal clients who are best reached with a different communication tool. What? Okay if you only write in your blog – you could be missing perfect clients that love to listen to an audio or watch a video.
Coaches are in the business of communication. Plan this into your daily activities so that your perfect client can be attracted to you.
How do you attract your perfect client?
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Great message…. we are all in the communication business! Every person is in the communications business, because without clear communication, we have no value. For some people, their value is clear, as is their communications. For others there is no communication and hence no value. Or worse, there is garbled communication and limited value.
As a coach, it is our communications of our value and our understanding of our clients that can make or break our business.
Keep up the great work!
Dave
Yes, YES, YESSSS, Melody!
Not only are we in the communications business, but we are in the marketing/sales business—which also requires clear communication.
Your post reminds me of how artists will sit often for hours in front of a blank canvas afraid to take the first move and possibly make a mistake. The end result is, nothing gets created because fear has paralyzed. At least if they took an action, they could take a subsequent action to move in a different direction. The key to success for most artists is to put themselves in front of the canvas daily AND take some sort of action that aligns with the outcome they desire.
Thank you for this reminder, Melody!
Many blessings,
Nancy