3 Common Mistakes New Life Coaches Make Using Internet Marketing to Build an Online Presence

When I first became a “licensed LifeSuccess Coach” I just couldn’t wait to tell everyone all about my new career, except nobody really understood what I did. They’d say “What do you mean a “life coach”? What do you do?” By the time I got done explaining all the wonderful things about life coaching, I could see their eyes glaze over because they had tuned me out. It was a real struggle in the beginning to find clients.

One day I sat down and finally decided that based on my previous business experience in promotional products, that I needed to identify and understand the following

• exactly who I wanted to be coaching
• what, specifically that they might need coaching for
• where to find them so that I could present my message and attract prospects that were ready to hire me.

Once I figured that out I had no problem whatsoever finding clients, in fact, my clients usually found me – I just chose the ones I wanted to coach and referred the rest. This was exactly the opposite of how most coaches are currently building their business.

Mistake #1 – Most new life coaches have not yet identified their coaching message

Your level of expertise in your topic will attract customers that have a need for what you know. The more generalized you are the least likely you will attract your ideal client – you probably won’t even know who your ideal client is until you identify you message.

Solution – How to discover your message

What do you bring to the table in the coaching experience?

• Take a look at your own business or work experience.
• What are you passionate about? What do you get a lot of enjoyment from?
• What life experience do you have?
• What people are naturally drawn to you?

The answers to these questions will get you started in discovering your coaching message.

Mistake #2 – Most new life coaches have not identified their ideal client

If you’re saying to yourself, “I can coach any body.” Just stop right now. No, you can’t – not every client would be ideal for you, even though your coaching skills may be unrivaled.

Mistake #3 – Inadequate training in developing their coaching business

I have looked at coaching certification courses that spend very little time, if at all, training coaches on building their business. One of the most important investments you can make as a new life coach, to properly complete your training is to hire a business mentor coach to teach you how to not only build a practice, but how to create a full menu of products and services that will provide you with multiple streams of income.

In my opinion, Internet marketing is the least expensive, most precise way to attract your idea client and provides the most opportunities to broadcast your message in a variety of ways to an International marketplace. This marketing tool – Internet marketing – will out do any thing else you’re currently doing to build your business.

Solution – Spend time studying how to properly apply the principles of Internet marketing to target your ideal client and broadcast your message. Learn to understand testing and tracking so that once you begin to attract new clients you’ll know how to keep a steady stream of prospects looking for you, and buying your products & services. Hire a good mentor coach to show you step by step how to implement simple strategies to build your business.

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Let me invite you to begin educating yourself with my 6-week e-course of only two emails a week that lays out a simple, yet powerful action plan to harness the power of Internet Marketing to build a lucrative coaching business, and create passive streams of income.

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How do you use Internet Marketing to build your coaching practice? Tell me how it’s working for you.

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