Can you pick out your ideal client in a crowded room?

People cannot describe what they want. How will they ever recognize it when it turns up? ~ Thomas Leonard, founder of Coachville, from A Course about People.

Your ideal client may not have a clear vision of what will bring them satisfaction.

We leave it up to whoever our ideal prospect is to have a crystal clear picture of who they’re looking for so that hopefully they can identify that we are the answer to their problem or the inspiration for their passion – when in reality most of our ideal prospects cannot identify their solution – they in the process of developing an awareness of their problem, challenge or the need to make a move, follow their passion or eliminate tolerations. The fact that your ideal prospects focus is on themselves and their desire or need is a good indication that they may  not be aware of the solution that their looking for – or at least they may not be aware of the many options there are to achieve satisfaction.

A Coach with a clear understanding of their ideal client, the clients yearnings & how to satisfy the yearnings will get hired first over a coach with a resume’s and certificates – every time.

Many coaches do not have a clear description of who their ideal client is and specifically what solution and skill set to practice to acheive transformation.

The newbie coach

• starts with non-descript wisdom and life experiences that can have multiple applications.
• approach their market with “I know this…experienced in that…and can coach around the following topics based on life experiences.”
• expect the prospect to make the correlation between the prospect’s own need and the coaches experience & education to make a hiring decision.

An unclear prospect with a need will rarely if ever match up with an unclear or “under clear” coach no matter how highly educated or experienced.

If this describes you and your coaching business it is ridiculous to expect your prospect to choose and hire you for your credentials. I am not knocking credentials or certification – but you cannot expect your prospect to discover their solution or inspiration in your credentials.

Did your mother ever tell you that “Two wrongs never make a right”; well let me say that two confused or unclear individuals never produce clarity. The impetus is on the coach, not the prospect to define the clarified solution to initiate the coach/client relationship.

The image to the left is a crystal clear vision of the reader of Latina Magazine. Not only does the magazine understand who their readers are but this beautiful image is a tool provided to advertisers to help them

• decide if this magazine provides the connections for future transactions
• create marketing campaign that match the readers of the magazine.

Your coaching message must be designed with a similar approach.

Can you pick your ideal prospect out of your social networking friends, followers & fans?

The more exclusively specific you are in identifying your ideal client – the more clients you will have, or the more fewer select clients will be willing to pay you

The more broad and inclusive you are in identifying your ideal client – the fewer clients you will have at any price.

Once you see your path clearly, the whole universe will support your efforts. ~ Greg Mooers, Founder of LifeCAMP.com

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