You are so right – We live in a changing world and almost nothing stays the same. Regular, continuous market research should be a built in business practice.

Most people don’t really want a coach – they want a problem solved! I think I’ve read it on your blog that coaches should boldly make it know what problem they solve for whom. Those will be the successful coaches, right?

You’re right – sometimes it is difficult to narrow down our message. The really cool thing about the internet is that there are so many tools to build a multi-faceted reputation and at the same time narrow the message within a particular website, blog or article to attract a specific prospect with a need they’re yearning to fulfill.

I would love to connect! Depending on the distance here in Montana we need to meet either before or after the snow – or you could end up with overnight guests! :0

Many times our clients don’t really know what they need and you’re right we have to appeal or attract them where they know they are right now to help challenge or inspire them to a new level of excellence or discovery. You hit the nail on the head when you said that is how coaches are. It is so important that the words we use resonate with what is going on in the clients world…it is then they are most likely to take action in our favor. Thank you for expanding on this conversation.

I cant count the number of times I have turned up to an event thinking Right I need do this! and then by the end what I actually got form it was completely different and ven more valuable. I think that’s how coaching can be.

Plus the market and environment we live in changes so fast nowadays that you have to keep your message current so people hear it.

After all most of us are in coaching because of a higher purpose that of serving people. So we owe it to our customers communicate clearly and use language they understand in their world.

The power of words is astounding if we only stop and think hmm what does word or phrase convey to my clients. Am I getting through with the right message for them?

Trevor Aird
Confidence Expert

It is sometimes hard to narrow a niche because we have so much wisdom and experience to share with others. However, you are so right that when it is narrower it is easier to find those who need your services.

We really must connect sometime when we are in same area. I’ll buy tea.

Judy H. Wright aka Auntie Artichoke, family relationsip and parenting author and speaker
http://www.ArtichokePress.com

And even those who take the time to do the research tend to do it once, maybe early in the process of choosing a niche — but successful coaches know that market research is not a one-time task. It’s an ongoing process.