Finding Your Voice – The One Your Ideal Prospect Identifies with…

Many coaches when they come into their coaching business, their hearts are bigger than their message. What do I mean? These coaches want to save the world – they can coach any body!

It’s like a puppy with big feet – sorry, but that’s the picture that comes to mind – they puppy is so cute frolicking around with these huge feet that get in the way and make them stumble.

I love it when one of my clients really gets into their groove and begins to really focus on a solution that they are uniquely gifted to provide.

Like when the puppy grows up and grows into their feet with the size of the rest of their body – they’re an impressive image of dog that is force to be reckoned with.

I want to tell you about a really gifted coach whose message is so sweet and so strong that when you read the invitation to enroll in her class – if you’re that woman who is a professional that is looking to live life fully and purposefully – you’re gonna feel like she’s been reading your mind.

Take a look at Coach Iyabo’s invitation to enroll in her “Secrets of Inspired Entrepreneurship”.  Coach Iyabo has clearly identified exactly who her ideal client is right from the beginning

a six week tele-seminar specifically for  profession boomer women who are thinking of starting a small business….

This class is a gift you give yourself so you can create an amazing business that is custom made for you, based on your values and your unique gifts.

She brings you right into her story to establish credibility

As a professional woman, I had a successful career as an attorney for twenty years. Finally, burnt out and stressed out, I chose to listen to my heart. I heard the cry of my life purpose. I made the choice to give myself the gift of living fully and purposefully.

As I  blogged, host community calls and a radio show, I discovered women were hungry for more information about how to live a fulfilled life.  To be honest, I found that many more people were more interested in the fact that I am a coach helping other women than that I was an attorney.

I love how Coach Iyabo describes each weekly session and the progress her students will make through her coaching message – she lays out a wonderful promise of

step by step what to do to create the business of your dreams.

I love the testimonials she chose to support her credibility. Iyabo uses both full names & photos of people that her coaching message has impacted. Each testimonial is filled with emotion and in itself is moving.

I encourage you to click here to read Coach Iyabo’s invitation for this “Secrets of Inspired Entrepreneurship” and see for yourself if you get the same sense that I do that this coach has really found her voice and is making a strong connection with her audience  with the delivery of this message.

Coach Iyabo has gone from a “too big” message to a laser focus that clearly speaks to her ideal market. There’s no sense of “I can save the world” – a very specific message, method and promise is so clear. I am so proud of her growth. Knowing her message, I think she’s on her way to changing the lives of women starting a new phase of their life – one filled with passion, purpose and profits.

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1. What Makes Your Ideal Prospect Take Action?
2. Can you pick out your ideal client in a crowded room?