“I already know that!” said the Coach…

The simple formula to building your coaching business online is to create a reputation of trust and credibility so that your ideal prospect will hire you and become your client. Great…but I bet you already knew that.

Your ideal on line activities are

• blogging
• publishing articles
• email marketing
• social networking
• Internet radio and podcasting
• video

My current clients range in their Internet marketing practices from

• not yet doing any of the above
• dabbling in most of the activities above,
• or they are actively doing all of the above.

The client that is not yet doing any of the above sometimes is not really sure they should be doing any of the above and wonders what should they be doing and how to get started. On the first consultation, these clients truly believe that I am pure genius. Yeah! I love working with these clients and helping them catch the vision early for building their on line presence.

Then there are the clients who are a bit more Internet marketing savvy. The already know about the above activities, might be dabbling or actually active in most of the activities…but they still come to me and say, “It’s not working! Tell me what you can do to help.”

Upon closer inspection of their Internet activities what we usually discover is that in spite of all his or her doing,

• the coach doesn’t really have a cohesive plan of delivery of their coaching message using all of the tools to gain momentum in spreading their message
• there are usually weaknesses in his or her sales message that’s all about what the coach has to offer, i.e. the coaches credibility, training, etc, instead of a sales message aimed at the problem this particular coaches method solves
• and, there is often no call to action, too many choices or an unclear call to action - because most coaches hate to sell themselves and services. I guess their hoping if they’ve presented their remarkable skills and training the prospect will know they’re supposed to pick up the phone or send an email and hire the coach. That rarely works.

Coaches that

• are actively & regularly involved in the above activities
• have a well thought out plan of delivery of their coaching message, method, & promise that demonstrates overwhelming value for their ideal prospect,
• present his or her coaching message with clear language that conveys not only the coaches credentials, but the promise your prospect will take away from the relationship – preferrably with testimonials that demonstrate others who have experienced the coaches promise,
• present clear, regular opportunities to experience the coaches message, method & promise with a product (e.g. book, audio, video, teleclass), or enroll in a one to one or group coaching experience,

are the coaches who enjoy a growing and expanding practice and business.

It is a productive practice to evaluate your business building activities on line to see what is productive and what might be missing something. Quite often small adjustments will make a surprisingly wonderful transformation to your bottom line.

Where do you fall in the above description?

• Just getting started with these activities?
• Dabbling?
• Doing it all but not really thrilled with the results?
• Doing it all and happily making a comfortable living and would like to grow your business more?

Hey, if you’re a regular subscriber to my email or the RSS feed – I love you! Thank you very much for honoring me with your readership. If you’re not yet a subscriber, you might be missing out on some great information… I’m just saying

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