So What?! Survey at Terry Dean dot org
Posted by Melody Campbell on June 22, 2009 · 2 Comments
So, what does this information have to do with me? This is where I read other IM & SM Guru’s on the Internet and post about what is relevant to building your coaching business.
I decided to start a category where I post about the different blogs or emails that I read that are of value to me as it relates to building a coaching business.
For my first “So What?!” take a look at one of my favorite Internet Marketing practionioners and educators. I learned so much from this guy – in fact, I can say it was with reading and implementing his material that I finally understood how to connect all the dots with the tools available on the Internet to create a cohesive business strategy.
On his blog, Terry Dean, ran a survey for his blog readers and posted the results here. The results were revealing, but I am probably less shocked than he says he was. And, while I agree each business should poll their audience for how they wish their information to be delivered I think there’s quite a lesson that can be learned from his results.
Most of us have been watching television our entire lives. We are conditioned to receive our information via some form of video. Most of us only listen to something when our visual attention must be on other things such as driving. Audio is the ultimate multi-tasking tool. Engage our eyes and you pretty much have all of us – whoa! Did I just say that? hmmm that’s an interesting observation. Makes me want to use video a LOT more.
It’s not a surprise that Terry is so successful at what he does as an Internet Marketing coach. He understands how to research within his market to give them more of what they want. Then it’s not a hard sell – after all they asked for it.
How are you understanding what you’re market is looking for?
Here’s another question – What do Terry’s results tell you about what the ideal information product might be, or what the ideal style of blogging could be if your market is similar?
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This is the 2nd survey I’ve seen where video wins but many coaches still use tele-class/audio…and because it works! I know I love going back to listen to a CD for a particular topic or strategy, and I’ve known others to do the same. I believe the results are based on what people THINK they like because most don’t pay attention during webinars; they end up browsing, eating, and just listening to the audio anyway. There’s also no doubt in my mind how much we love to talk to the phone, so I would recommend you test each format out and see what works best for your audience.
Great thought provoking information. The biggest challenge as a speaker and coach is the transference of what you teach and considering these methods is important. More and more of my clients like MP3 because they can download to their iPhone and listen over and over!
Ann Evanston
The Warrior is Within You
http://Warrior-Preneur.com