The Language of Coaching: Enrolling New Clients to Play with You
Posted by Melody Campbell on August 8, 2009 · 1 Comment
What if Coaches ruled the World?
“The whole world would speak a different language.”
In July, ‘09, Coach Milana Leshinsky, posted an interesting question on her blog as a contest for her 2009 Coaching Millions Super Summit in Dallas, Texas, on October 23-25. Coach Milana asked her followers:
If you’ve ever been in a room full of coaches, you would agree that we are a special kind. We see world differently that most people changing the world around us where ever we go. Can you imagine if coaches actually ruled the world?
I didn’t enter the contest, but yesterday when I did the Get More Business Show with Nancy Marmolejo and we talk about turning Followers into Fans & Fans to Leads and then Clients, the thought came to me that a huge difference in the coach world is out language.
Our language (not the language of our nationality) is one of play and not work. We don’t provide our coaching groups with workbooks – we use playbooks. Our clients hire us to play with them not work with them.
The language of a Coach is about inspiration.
Just prior to yesterdays episode of Get More Business Show with Nancy Marmolejo I listened to her preview call with Natasha Allrich, Soft Sell with Social Media, and listened to Natasha talk with Nancy about her clients enrolling themselves into her programs. She does not sell her programs to her clients – which is the language of coersion. Let me invite you to listen in to this conversation between Nancy & Natasha, I think you’ll find the conversation to be refreshing as they speak the language of Coaches; the language of compassion not coersion.
As I mentioned in my last post, Nancy’s program last August was transformational for me. I literally went from social media obscurity to being on the list of 50 Most Influential Women in Social Media in just a few months with the information that I learned from Nancy’s webinar last August. I fully expect this new program with Natasha will be every bit the Grand Slam as her last end of summer game.
On yesterday’s episode, Nancy made the comment, “Don’t let the spammers, and pushy marketers take over social networking and spoiling this beautiful method of connecting with our ideal prospect!” (my paraphrase, not actual word for word quote – but you get the idea, right?) It occured to me that we coaches really do have a powerful responsibility to be influencers in this world.
Coaches may never rule the world as in taking on the title of President, or Prime Minister, or Ruler of any official title – or one of us might – but we all have the power to be influencers. One of our primary tools is our words and how we use them. Let’s set ourselves apart and speak the language of inspiration especially in business.
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Now, more than ever, people need to hear the voice of inspiration that coaches and healers offer!
As you connect the dots between your BTR guests and what you already know to be true, Melody, you remind us that *we are all connected* energetically. As those who spam in social media find themselves quickly unfollowed/unfriended and ignored, they will fall away and only the pure voices will be heard. Our power is being clear what influences we allow into our *space*.
I’m loving how being a conscious business-owner is evolving into a mainstream concept! Wonderful!!
Many blessings,
Nancy
@AffirmingSpirit