When I started my illustration business 15 years ago, I immediately discovered I didn’t want to market myself. Turns out, I had equated “M” with sleazy, slimy sales tactics. Then, I read a great book called, “Marketing Your Services”, that explained “M” is really “E”—that’s E for Education. You are educating people on 1.) What you offer, 2.) How you are different from others, 3.) Who YOU are and why they might enjoy working with you, 4.) and, of course, the incredible value you offer.

On the latter point, I needed to do a lot of inner work at the time to see VALUE in myself and my services. When I stopped feeling like I needed to beg to get clients, my energy shifted, and the clients showed up out of the woodwork! So, get clear about the value you offer and know that even before you went into business, clients who wanted your service started lining up and taking numbers. )

Many blessings,
Nancy
@AffirmingSpirit

First, you have to market in order to put yourself out there where the ideal client can even find you.

Second, even if someone can you but your not really marketing yourself, then how are you going to make money to keep doing what you love and keep helping them? You’re not.

Third, you have to deliver content that is valuable to the client in order to build trust, no one would want to work with you if they do not first, trust you.

Fourth, once you are delivering great valuable content those that resonate with you will show up.

Fifth, if the client does not have the means by which to obtain your serves, then they are not the client you are looking, don’t worry about it. That very same client may come back to at a later time if they like what you have to offer and how you presenting yourself.