The Measure of Success for a Coaching Business

I just got off the phone with a high paid corporate growth consultant who used to be a coach. She asked, “How is the coaching industry these days?” Commenting that the only coaches she ever knew of that made money were those that work as corporate coaches or that coach other coaches; and the reason she moved to consulting in the corporate world and away from coaching was because she felt she could more successfully serve that market because they measured success by results – she could sell her services more effectively by making a promise of a set of outcomes.

This ought to be true of coaches on other topics.

The measure of your success is increasing the number of times you can effectively deliver on a very specific promise to a market that realizes they want what you deliver.

Did you get that? Let me say that another way.

• You must make a promise
• To a specific group of people that realize they need what you deliver and are willing to pay you to deliver.
• Get really good at creating that intersection – Promise to need in exchange for payment.
• Duplicate that many times in a variety of different packages (info products, groups, one on one coaching) and different price points – and then you will have the formula for success in your Coaching Business.

I would like to hear from the successful ($100,000 annual plus) coaches who are NOT

• a corporate coach
• a coach who coaches coaches

I would love it if you would leave a comment. Next season of Get More Business Show will feature some of these successful coaches to discover what practices helped to develop a successful coaching business.

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