Writing Often, Writing Relevant for Your Coaching Business

To be able to “coach the game” you have to “play the game“. In fact, you must “master the game“. You must be on the playing field with your players. That doesn’t mean you’re always “in the game” but your on the sidelines watching, and guiding the plays.

Writing Often (feel free to substitute writing with communicating)

The tools available in a profitable Internet marketing plan give you the opportunity to make your “Coaching Playbook” available in some format so that potential players at least know what game you coach. Like it or not you need to see your self in the publishing business because it is important to create multiple opportunities to connect, engage and make your offer. The tools for connecting, engaging and making your offer, to give your potential players the opportunity to discover you and your method for coaching the big games of life will most likely be:

• books – printed & ebook
• audio recordings – digital download or on CD
• video – online & DVD
• special reports – free & premium
• blog posts
• email – newsletters & auto-responders

Not only does creating these tools help potential players decide if you are the coach for them, but,  depending on your frequency, can give the feeling that you’re right along side them as they play the game.

All of these tools can give you the opportunity to create and maintain relevancy for your relationship with your players.

In 2010 I will be moving to a very prolific content creation and distribution schedule.  I have already moved to a daily email format which have caused many of my subscribers to unsubscribe. That’s a good thing. These readers were not my market and I applaud them for managing their intake of information. At the same time my subscriber number are growing daily because of the feedback I get on Twitter about the content in the emails as well as the fact that the emails are being forwarded to their colleagues. I am enjoying many personal responses with comments like, “I needed this message today…”, “This was so on target, it’s right where I’m at in building my business…”. or this one is the best, “When can I get started working with you?”.

Writing Relevant

In preparation for the massive amounts of content that I am creating for next year I have intentionally engaged with my potential players more frequently and more strategically. Here are some of the things that I am doing to keep me relevant and how I use the information to help me identify & attract my perfect paying client – and develop future products as well:

Client Calls: With permission I record nearly all of my coaching sessions. I have a high level of trust with my clients since most come from word of mouth. I am very clear that the purpose of the recording is so that my client can listen to the call as often as he or she wants to take notes and learn from, as well as be able to hear themselves outside of the moment for their own observations.  I also let them know that I will be listening to the call again and it will help me coach them better being able to listen out of the moment of the call. It’s kinda like how sports coaches use video tapes of practice and game to correct or learn new plays.

From these recordings I am also able to pick up on patterns and common threads of questions or mind sets that show up not in just one client but in many of my clients.  When I write emails, articles, or posts for my blog I’ve got lots of juicey content stirring inside because of real live stories that I am connecting with.

My famous “No Strings, No Cost Laser Coaching” calls that I offer on Twitter & Facebook. I usually do about two of these calls a week if my schedule permits. This gives a prospective player the opportunity to have another perspective of the business side of their coaching. I have mastered the ability to take a look at the overall picture of their business and point out possible gaps in their client path. They leave the call with a recording that they can listen to over & over – not just about some obscure strategy they could be implementing but a very specific personalized assessment they can take immediate action on.

When I offer these sessions, often an sense of imbalance is created. The prospective client wants to know what they can do for me. First of all this tells me they have already made the decision that this was a valuable session. If there is enough value in what I offer on the call to the point of making them want to do something in return – I know I’ve done my job. This helps me hone my skills and know that I am right on target with the issues that coaches building their business are facing right now. And, I always let my clients know that from my perspective the call is R & D. It keeps me in touch with my market. When they realize that they’ve helped me by keeping me in touch with my market they can see the value in that for me and it balances the scale.

I also get new clients this way. After a No Strings, No Cost Laser Coaching session it frequently leads to a perfect paying client relationship. And since I said “no strings” I do not attempt to sell them on anything in the future, but because I hold nothing back, giving them whatever I can in the way of guidance or perspective in a single 60 minute session – they almost always want to take it to the next step which would be to work with me on going as a paying client.

Response to my daily email: Since I now send out daily emails 5 – 6 days a week I get lots of replies. I reply to as many as I can. I get questions for more information about a topic or get positive feedback when my message struck a cord.  Quite often my reply will inspire a new writing project. In fact this blog post is an inspiration from on of my readers comments.

Finally…

I get the best response to the content I deliver – email, articles, blog posts, etc – when I am “in state“. For me “in state” is that energy I feel when I am perfectly connected with a client and together we’re perfecting the “plays” of the game. It is when I recognize what is needed by my client to move forward and I help them see it through the view of their current mindset and it moves them into a new mindset for growth. Many of the things I have described above either get me “in state” or move me back into state if I am listening to a recording of a previous session.

The creation of the Coaches Profit Wheel has come out of regular, relevant engagement with my perfect paying prospects & clients. I’ve been told that my emails seem as if I am reading their minds. I think that means I am “in tune” and writing relevant.

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“I already know that!” said the Coach…

The simple formula to building your coaching business online is to create a reputation of trust and credibility so that your ideal prospect will hire you and become your client. Great…but I bet you already knew that.

Your ideal on line activities are

• blogging
• publishing articles
• email marketing
• social networking
• Internet radio and podcasting
• video

My current clients range in their Internet marketing practices from

• not yet doing any of the above
• dabbling in most of the activities above,
• or they are actively doing all of the above.

The client that is not yet doing any of the above sometimes is not really sure they should be doing any of the above and wonders what should they be doing and how to get started. On the first consultation, these clients truly believe that I am pure genius. Yeah! I love working with these clients and helping them catch the vision early for building their on line presence.

Then there are the clients who are a bit more Internet marketing savvy. The already know about the above activities, might be dabbling or actually active in most of the activities…but they still come to me and say, “It’s not working! Tell me what you can do to help.”

Upon closer inspection of their Internet activities what we usually discover is that in spite of all his or her doing,

• the coach doesn’t really have a cohesive plan of delivery of their coaching message using all of the tools to gain momentum in spreading their message
• there are usually weaknesses in his or her sales message that’s all about what the coach has to offer, i.e. the coaches credibility, training, etc, instead of a sales message aimed at the problem this particular coaches method solves
• and, there is often no call to action, too many choices or an unclear call to action - because most coaches hate to sell themselves and services. I guess their hoping if they’ve presented their remarkable skills and training the prospect will know they’re supposed to pick up the phone or send an email and hire the coach. That rarely works.

Coaches that

• are actively & regularly involved in the above activities
• have a well thought out plan of delivery of their coaching message, method, & promise that demonstrates overwhelming value for their ideal prospect,
• present his or her coaching message with clear language that conveys not only the coaches credentials, but the promise your prospect will take away from the relationship – preferrably with testimonials that demonstrate others who have experienced the coaches promise,
• present clear, regular opportunities to experience the coaches message, method & promise with a product (e.g. book, audio, video, teleclass), or enroll in a one to one or group coaching experience,

are the coaches who enjoy a growing and expanding practice and business.

It is a productive practice to evaluate your business building activities on line to see what is productive and what might be missing something. Quite often small adjustments will make a surprisingly wonderful transformation to your bottom line.

Where do you fall in the above description?

• Just getting started with these activities?
• Dabbling?
• Doing it all but not really thrilled with the results?
• Doing it all and happily making a comfortable living and would like to grow your business more?

Hey, if you’re a regular subscriber to my email or the RSS feed – I love you! Thank you very much for honoring me with your readership. If you’re not yet a subscriber, you might be missing out on some great information… I’m just saying

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Blueprint to Building Your Coaching Business

Recently one of my clients came to me to help her launch her book as well as a remake of her website. She asked me if there was a way to make everything work together to promote her & her book. Here is a rough draft of what I laid out for her.

“Website” aka “Home Base” for Establishing Yourself as an Expert

I recommend that we start by building (or re-building) your website or what I call your “home-base” on a Wordpress Blog platform. The software itself is free and it is pretty simple to customize. Many of the WP themes are free and if they are customized correctly, they can be a work of art. Even better than the design being simple, it will be very easy for you or your virtual assistant to change elements of the information on the site / blog related to marketing yourself & your products.

• You can have all the static pages (unchanging – information stays the same over the long term rather than change daily) of a website prominently displayed in the navigation of this blog site for easy visitor navigation.
• Showcase regular posted content, which is great for search engine optimization and organic traffic. In addition a content rich site is a key component for you to build your brand image and develop a “know, like & trust” relationship with your visitors & clients.

There are also several plugins and widgets that I will recommend (in another post) that will help you promote your site, as well as be promoted by other bloggers and visitors. These plug ins are simple to install without messing things up.

This is where most coaches stop. If you add the following elements you will see an increase in subscribers, and followers – which, if you’ve researched your market and understand how to communicate with your audience, you will being to sell products & coaching services.

Lead Capture at main web/ blog site:

There must be a lead capture available in the upper right side bar with an offer to visitors and a form for capturing Name & email address.

Landing Page:

• Invitation to download a “sample” of your coaching method / message
• Promote your book / teleclass
• Promote a “free coaching” session – sample of what is possible with a paid package

Don’t promote all three of these thing on one landing page – only offer ONE along with invitation to visitor to subscribe by giving you their name and email address

In addition to the main web/blog site you should have a “single option landing page” that makes an offer for a free “something” related to your offer:

• ebook
• report
• mini-guide
• audio
• video
• e-course

This one page does not have links to anything else and only one choice – to sign up for your free download or not. Don’t send the visitor to your blog, to your social networking sites – just one single option – and that’s to sign up.

At the point when the visitor clicks the button to submit his or her name and email address, he or she is taken to a …

Thank you / Sales Page

Thank your visitor for requesting the free download (see list of possibilities). Remind the new subscriber to click on the confirmation link in their first email from you before they can get the download. On the same page make the offer for one or more of your products at a one time offered discount.  This offer is only good from this page the day the visitor lands on it, and will not be offered later. In place of a discount I actually recommend that you add additional bonus products – for example, if you offer a book for sale, add an audio of one of your classes that compliment the book.

The new subscriber will either buy or not with a “buy now” link on the page.

Follow up email

Don’t worry about losing your visitors, because once they sign up to get your free download you can follow up with a your auto responder series that gives them more information such as where to find your blog where you share your expertise.

I have tested this process, as have many other professionals, if you give your visitor many options to connect with you – lots of links all over your blog or to your social networking website profiles – you greatly reduce the amount of visitors that will subscribe to your email list.

Your number one goal should be to get your visitor on your email list, giving you a more intimate opportunity to communicate with your audience. This is the first step towards trust and prepares the visitor to take the next step of doing business with you.

When not to use this

This particular path of  landing page, to thank you/sales page, follow up email is not the link you want to put on your Twitter profile – that’s like asking for marriage on your first date. However, it is not such a drastic commitment when you visitor finds your landing page as a result of reading one of your published articles, because your article should set them up – develop interest and desire for more information which is what your download should offer once they get to your landing page. At the end of your articles you add an invitation to get more information by clicking on one single link that takes the visitor to your single option landing page.

Does this make sense? Have any questions? Leave me a comment and I will clarify.

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Booklet Tips on Hot Topics to Write About

Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn’t it?

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Join me and Paulette Ensign on Friday May 15th, 2009 at 9 am Pacific on the Get More Business Show as I interview her about how to use Tip Booklets for building a coaching business.

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I would agree, to a point. That point is marketing. Successful, easy, cohesive marketing is based on your level of enthusiasm about the topic you choose topic, and how it all fits in with the rest of your life. If your business is focused on one of those topics mentioned at the beginning of this article, then by all means, write about it and begin as soon as you can. If your business is NOT focused on one of those topics, and you are writing about it because of the ready market you think you’ll find, then you will probably be setting yourself up for conflict, chaos, and collisions.

What excites you in your business or in any other part of your life where you spend a large portion of your time and effort? Notice how readily you talk about that interest of yours, probably to anyone who will listen and for as long as they’ll listen. And that interest may not have anything to do with food, kids, pets, money, health, and sex. You might be an expert on road safety, like one of my clients. Is that a real sexy topic? To many of us, no, not even close.

I’ll ask you a different question. How do you feel about the results that one of my clients has experienced, selling over a million copies of a booklet on road safety to agencies whose mission it is to educate the population about that topic? That’s exactly what this client did.

Or your interest could be about creating acoustically well-designed meeting rooms. A sexy topic? Not to most people. However, the meeting planners, architects, speakers, and many other related people and organizations have a huge interest in the topic and relish a tips booklet on the various aspects to consider.

So, like I said, you already have a magic bullet. You will find it by noticing what gets your juices going, what captures your attention, what prompts you to want to know more than you already know about the topic and how it relates to your everyday life. It’s what drew you to the business you’re in or the cause you support.

When writing a booklet about a topic near and dear to your heart, you will see ways to market the booklet popping up everywhere you look. There will be manufacturers, retailers, publications, and associations who will want thousands and hundreds of thousands of your booklet. Their universe could require literally millions of copies.

It will be easy to expand your product line because your clients and prospective clients will guide you with requests for different formats of your content and you will be excited about it. You will have so many choices on your plate that the challenge will then become what to do first from among all the possibilities. Will you create audio products or card decks or foreign language versions of the tips booklet you just wrote? What about an entire electronically-published product line on your topic?

So, what ARE the hot topics to write about? Food, kids, pets, money, health, and sex? Only if it’s already a passionate part of your everyday business activities. Otherwise, I think you may have found you’ve got the magic bullet for the best topics for YOU to write about.

Take your topic to the next level with a step-by-step system so you can add to those hot topics out in the world.
© 2008, Paulette Ensign

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Paulette Ensign has sold over a million copies of her own tips booklet without spending a penny on advertising. For information on creating your own tips booklet and leveraging a booklet manuscript into other products, contact Paulette Ensign, Tips Products International 858-481-0890, San Diego, CA

Paulette has a complete home study course designed to provide overviews of writing, producing and marketing your booklets, and for in-depth marketing and delivery methods. We have another course focused on the advanced level of licensing. Choose one or both courses, depending on your comfort level, experiences, budget, and learning style.

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It’s Your Turn!

If you’ve been attempting to write the post, articles and facilitate the teleseminars but it’s not working it could be that you’re missing some vital behind the scenes info. The Coaches Profit Wheel Online Business Audit could help you identify what’s missing.

Tell me, what are you working on now? Leave me a comment – I still can’t read your mind!

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Want a Free 40 minute Online Marketing Audit for your Coaching Business?

For the rest of the month of May I am offering a 40 minute “Business Audit” coaching session in which you and I will review everything  you’re doing to build your online coaching business. We’ll uncover strategies to implement or changes that will increase your subscribers so you can sell more of your coaching soutions to your ideal clients. This session is absolutely free IF you subscribe to Jeff Herring’s Article Marketing Teleseminar Club.

If you’re not sure if Jeff Herring’s Article Marketing Teleseminar Club is worth the monthly membership fee, let me tell you what you’ll get when you subscribe then you need to check out my personal bonus offer now:

• Month of May is Jeff Herring’s 51st Birthday – special price reduction to only $51 for first month of membership
  
• 4 previous months action guides, recorded teleseminars AND transcripts of each teleseminar
  
• 5 sessions each month for January-May. That’s a total of 25 teleseminars!
• 4 months of 2 module Teleseminars (much more in depth information) on topics such as
  • 7 Tip article Secrets – (how to create your first (or next) product with one 7 tip article)
  • Blogging & Article marketing
  • Signature Speech & Article marketing
  • Resource Box Magic
• Choice of Signing Bonus Plus! – choice of one a month is included in your monthly membership – for each month you stay active one of Jeff’s 5 module teleseminars (lots of step by step information!). My personal favorite is the Article Marketing Teleseminar Secrets which teaches you step by step how to combine article marketing with teleseminars to maximize your productivity and PROFITS!

  • Article Writing & Marketing Secrets – regular price of $597
    

  • Teleseminar Profits Systesm – regular price of $597

  • List Building Gold System - regular price of $597
    

  • Article Profits System - regular price of $597
    

  When you join from this page I will automatically be notified when your membership starts. Let’s schedule your online business audit right away. I will even identify which of Jeff’s teleseminars will help you with the audit recommendations.

  The key to your success online is education & implementation. These strategies work if you learn what to do and DO IT!
  

It’s not too late to get started!

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Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles?

I am a member of Jeff Herring’s Article Marketing Teleseminar Club and have been since January 2009. I would happily give up my Starbucks (if it were necessary!) to remain a member of Jeff’s AMTC!

Practical Article Marketing Tips – How Do You Get Prospects to Read Your Articles? By Jeff Herring

Here is an Article Marketing question from a former student who is now returning:

Q: I had taken your course early on. My life went in another direction off line and I have not written any articles. I am back on and may be interested in refreshing with your new material. BUT FIRST….I would love an answer to this. There are thousands of articles on EzineArticles.com and other article sites. The chance of anyone reading yours/mine out of all the other articles submitted in one’s niche is slim. So then, what benefit is writing and submitting articles for traffic if they are not read or used by others. Thanks for your time.

A: I love this question for a lot of reasons:

1. It’s great for article content

2. So much has changed since this person has been around

3. It’s great for teaching.

So here are my top 5 ways to get your articles read by hungry prospects, even in a crowded niche:

1. Give up your limiting belief about there being too many people or too many articles in your niche – Here’s the bottom line, demonstrated by me and many of my students:

There are more people out there in your niche waiting to hear from you, who can hear the message only from you, than you can ever get to in your life time.

2. Go deep on EzineArticles.com with great quality articles – You can’t just throw up a few articles and expect the world to come beating at your door. Your first goal should be 10, then 25, then 50, then 100, then 250 and keep adding from there. When you do this you build a massive web presence and you will be found.

3. Use the “auto-tweet” feature in your EzineArticles.com account – Each time a new article by you is published EzineArticles.com send an automatic notice to Twitter announcing your new article to all your Twitter followers. This in one of the ways I get 90 views in 90 minutes for many of my articles.

4. Buy the domain name “www.Articlesby(YourFirstName).com and forward it to your profits at EzineArticles.com - This simple strategy allows you to mention your domain name that sends people straight to all your articles and thus your links.

5. Use the description of your article as an email to your list members – Your articles are not just for people who have never heard of you. Your articles are also for bringing in return traffic. Send your list members an email that includes your article description and a link to your article.

And to learn how to build our entire online business with article marketing and turn your articles into money in your bank account, I’d like you to check out The Article Marketing TeleSeminar Club.

You’ll learn how to leverage the 5 things you need on the internet -

• content creation
• traffic generation
• list building
• marketing messages
• product creation -

and leverage your content into an end-to-end online business.

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I have a domain name registered that forwards to my articles just like Jeff recommends – Articles by Melody Campbell. You should register yours now while you’re thinking about it at My Small Business Website. It’s simple and inexpensive – but very effective promotion strategy.

Add additional streams of income to your coaching business with freelance writing and editing jobs…fresh jobs daily. Kickstart your writing career for just $7.00. Click here

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It’s your turn! What’s your biggest challenge in your Online Coaching Business right now?

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Practical Article Marketing Tips – How to Easily Repurpose Your eBook Into a Powerful Ecourse

I learn so much from Jeff Herring, the Article Marketing Guy, that I’ve asked him to post as guest. I have been a member of Jeff Herring’s Article Marketing Teleseminar Club since Janurary 2009 when it first launched. Each month Jeff covers the follow pillars of successfull article marketing:

• Content Creation
• Traffic Generation
• List Building
• Repurposing for Multiple Exposures
• Product Creation

Following is one of my favorite topics of repurposing content.

Once you have created an eBook out of your articles, you can quickly and easily repurpose and repackage it into an ecourse. All it takes is the following three steps:

1.  Break each chapter into an ecourse episode

You break each chapter into an e-course episode. In other words, it’s one autoresponder message for each chapter, for each tip. You want to have both in your arsenal of products. You want to have e-books and you want to have e-courses.

With an autoresponder, this is how you create it. The reason I said not with a simple one is because a simple autoresponder technically means something that sends one message, like when you send an email to someone and you get back a message that says, “I’m on vacation for the next two weeks.” That’s a simple autoresponder set up to send one message.

With the sequential autoresponder, what you’ve got set up is a way to send a series of messages. You could set up an e-course where they get a new message or a new chapter every week to take action on. So over time they’re taking action. You break it up into separate e-course episodes with one autoresponder message for each chapter.

2.  Sponsor each installment

This is something most people don’t do, and if you don’t do this, folks, I promise you, you are leaving money on the table. You sponsor each episode, whether this is a free e-course, which is how you can make money with free e-courses, or a for fee e-course.

In the beginning of the text in the autoresponder message you can just put in some kind of brackets like this:

===========================================

Today’s installment sponsored by (and then you say who it’s sponsored by)

===========================================

Make sure it’s related to what you’re doing, whether it’s yours or another affiliate. Don’t leave that money on the table.

3.  Create a follow-up email series

This is the second thing people fail to do with ecourses and it’s just silly to fail to do this. Create a follow up email series. Why stop with the 7 you promised them? Why not add a bonus episode? Surprise them, give them a little extra. With autoresponders and ecourses it is very easy to over deliver to your prospect or customer.

And you can learn more about how to repurpose and repackage your articles into products in the Power of Just One Article by Jeff Herring.

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Here’s another tip that I learned from Jeff Herring and that is to register a custom url for your article account at EzineArticles.com. After all it’s a lot easier to tell people about your articles by saying, “To read my articles just go to ArticlesbyMelodyCampbell dot com.” You can register your domain now by going to My Small Business Website (which by the way offers a FREE installation of Wordpress Blog software with hosting – which is under $5 a month!)

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It’s Your Turn! I want to hear from you – please contribute to this conversation –

• How have you repurposed content in promoting your coaching business? Give us some examples…(leave a comment!)
• Do you have any questions for me or Jeff about repurposing content?

Help me spread the word about this post, about The Small Business Guru Blog  – Tweet this, Stumble this, Digg this, Bookmark in Del.icioi.us – heck do it all! See the pretty little icons below conveniently located to assist you in your efforts…

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Coaching Business Training: List Building Article Marketing Strategy

If you are a coach, speaker or author you need this strategy to develop a following. Watch this short 6 minute video for a email list building strategy. Building your email list is very important for becoming fully booked and selling your books, booking more speaking events. Your email marketing strategy is where loyal relationships are turned into paying clients.

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Article Marketing for Coaches: The Life Coaches Guide to Article Ideas that Multiply

I have a mindset for framing posts that will hopefully be useful to my community, while also being worthwhile to my business (I derive a high percentage of business referrals from my blog posts). Chris Brogan

One of my fav blogs to read and comment on is Chris Brogan’s blog. This last week he posted 20 Blog Topics to Get You Unstuck. I liked his list and wanted to create one of my own – or I will expand on some of the topic ideas from Chris’s list.

The opening quote from the same post is the exact mind set I teach my coaching clients to cultivate.

• Useful to your ideal client (your community of ideal clients)
• Worthwhile to your business – lead generation

Okay, so here’s my list of article ideas that multiply:

1. Start with who, what, when where, why and how.
   • who is my ideal client (examples: parents, CEO, small business owner)
   • who surrounds my ideal client (examples: children, employees, other small business owners)
   • who would your ideal client like to spend more time with / less time with
   • what does your ideal client want?
   • what questions does your ideal client have?
   • what challenges does your ideal client have?
   • what mistakes does your ideal client make?
   • when does your ideal client get inspired?
   • when is your ideal client happy?
   • when did your ideal client last read a book, take a vacation, go out to dinner – why not more often?
   • where is your ideal client?
   • where does your ideal client want to be?
   • where can your ideal client find resources?
   • where are the mentors that your ideal client admires?
   • why should your ideal client do some thing (any particular thing)
   • why invest in books, training, resources to meet your ideal client’s needs?
   • why set goals, make changes, etc
   • why not…
   • how to … well you know
2. Make a list! List are great as a creative brainstorm idea not only for your own article ideas – Top 10 – The Best, The Worst, 7 tips
3. Favorite resources – what are your favorite resources that apply to your coaching message. They can be online or off line resources.
4. Favorite blogs – Make a list of your favorite blogs that are content rich with information that would appeal to your ideal client.
5. Share a recipe – Recipes are not limited to food. What about a recipe for social media zen? What about a recipe for better employee relationships.
6. Do over – What if you could do something over,  how would you do it, what would you do? (#20 on Chris Brogan’s list)
7. Survey Says… – Conduct a survey on Twitter? Ask a question and see what comes back? Use other survey tools, ask the questions to your blog readers, to your email list, or on your social networking groups.
8. Fantasy Island – Create a fantasy world. What would a perfect parenting day look like? What would a perfect workplace function like?
9. Ewwww! Bugs - what about pet peeves?
10. Current events – what is going on in your world? in your ideal clients world? in the big, big world beyond you and your client and why does it matter?
11. Industry buzz - what is happening in your industry and how it important to your ideal client.
12. FAQ – what are the frequently asked questions that surround your area of expertise. If you’re not sure than join discussion groups and forums to get real live questions from your ideal clients. Make a list of the questions and answer them on your blog or in an article.
13. Myths that need busting – what are some common myths that your ideal client might be held back by and how can your bust the myth and remove the barrier?
14. Rock Star Articles! - Interview the “rock stars” or experts that your ideal client would love to hear from. I do this ever week on my Internet radio show Get More Business. Create articles from the interviews (Hey, that’s a good idea! I think I’ll start doing that.)
15. Have some fun! - Tell some funny stories. What are some of the funnies things that happen on the job, or in a preschool class?
16. Nostalgia – how have things changed in your area of expertise and why is it better, or not?
17. Review a book, a movie, a play or a commercial – look for lessons that can be applied using your coaching message.
18. Take a tour – Visit every business on the top 100 places to work and write a blog post. Visit the top 10 kid friendly restaurants and create a check list of key things parents should watch for when dining out.
19. Write about a client conversation – anonymously of course. There’s a really good chance that if it’s a question, concern or insight of one client it could be one that would apply to others.
20. Lessons learned – we learn lessons all day every day if we look for them – lessons we learn from our children that apply to business – lessons that we learn from business that can be applied to parenting children. Lessons from our pets, or strangers, or….
21. In a word – pick a word that inspires you and define it, expand it, associate it with your coaching message and apply it some some insight that your ideal client needs.

Take any of these and apply the who, what, when, where, why and how. Ideas will proliferate if you begin to train your mind to think like your client, not like a coach.

Publishing articles is free. If your article is rich with the words and phrases that your prospects use to search for answers your articles will be found. These samples of your expertise have the potential to capture the attention & interest, inspire desire and ultimately action. Articles work like untiring sales reps caring  your coaching message as far as your key words reach.

It’s not too late to get started.

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Article Marketing + Twitter = Endless Waves of Traffic – Visitors & Viewers (AM + T = ET)

By Jeff Herring

Article Marketing is one of the very best ways to bring endless waves of traffic and visitors to your websites and blogs. Add Twitter to the mix and you have an extremely powerful traffic generation system for free.

I could not stop the traffic and visitors coming to my websites and blogs even if I wanted to, and I sure don’t want to.

AM + T = ET

AM + T = ET stands for Article Marketing plus Twitter equals Endless waves of Traffic and viewers. Here’s how you do it:

1. Auto-Tweet Your EzineArticles Submissions – Set up your free account to automatically send a message to Twitter each time a new article is published. Each time you have a new article published an auto-tweet will go out to your followers announcing your new article.

This is great, but don’t stop there…

2. Follow up the Auto-Tweet – As in all areas of business, your fortune and future here is in the follow up. Don’t just rely on the auto-tweet to announce your articles. Direct your followers to your articles yourself. You can say something like this – “For 3 tips on how to… check out” and then give the URL of your article.

3. Other will “Re-Tweet” Your Article – Part of being social on Twitter is “re-tweeting” (RT) messages you like and want other people to see. Many people will do this for you without being asked. How do you get other people to RT for you? Ask them, and return the favor with their tweets.

4. Direct to Opt-In Page – You can also invite your Twitter followers to go directly to the opt-in page that you normally send people to from the Resource Box in your articles. What’s that you say? You don’t send people from your Resource Box to an opt-in page? We need to talk!

Here’s how you do it – “Get free instant access to…” whatever it is you are giving them in exchange for their email address.

And when you follow these tips you will drive endless waves of traffic and visitors your way with Article Marketing and Twitter.

And to learn so much more about how to create endless waves of traffic with your Article Marketing, you can check out The Article Marketing TeleSeminar Club at Article Marketing for Life Coaches

You’ll learn all about Content Creation – Traffic Generation – List Building – Repurposed Marketing – Product Creation with Article Marketing – From Jeff Herring – The Article Marketing Guy & the Great Article Marketing Network.

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