Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 3

Mistake Know what to do to build their coaching business and don’t keep doing it. Once you start getting business from your efforts using the Internet, you may end up with more business than you can schedule!  Nice problem huh? Many coaches get so busy coaching that they forget to keep up with the efforts that brought the new clients in.

Solution: Don’t stop doing what brought the clients in the door. Break it down into the most essential strategies and schedule those in your day just like a paying client. Better than that, maybe it’s time to hire someone that will continue to work on the operations of our business while you spend time coaching.

This is a big mistake and easy to fall into. Don’t let it happen to you. If you have paying clients – make hiring someone to facilitate the operations of you business your top priority.

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Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 1

Mistake: Creating content for an “audience” instead of an individual Even if  you are going to coach with a group or speak your coaching message at an event, your material needs to be developed as if it is for an individual. This “individual” is your ideal client. Have you ever been to a seminar and thought to yourself, “How does this person know what I’ve been going through? It is as if he, or she, is speaking directly to me!” Everyone in the audience is thinking the same thing. That’s a well prepared message that goes right to the heart of the listener.

Solution: The better you understand your ideal client the more your message will resonate. Whenever I am writing an article or blog post I “see” in my minds eye, a single individual. I create the content as if I am sitting across the table with my ideal client. The message is more personal and more resonant.  

I do enough coaching that I can realistically target a specific practice and develop my message as if I am talking to just one person. The energy of the content will be much more personal and more effective and life changing. The message also tends to be more specific, and not general, when you have an ideal client in mind when you create the content. Specific messages move people to action more often than general messages.

Mistakes two and three will publish this week. Don’t miss it. Are you making this mistake?

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