5 Practices that will Develop Your Skill to Write Better Blogs Post and Articles

Krista of Red Box Studio wrote a post on her blog recently that inspired the idea for this post.

1. Use a Template to draw your coaching message out

I’ve done it both ways – writing with and without an article template.

Whenever I write without a template it feels like my coaching message is larger than life and I can’t quite figure out how to lay it out in an article or blog post so that can be understood by my audience. Without an article template, my internal editor takes over and starts to pick my writing apart before I can get it on virtual paper.

If I use an article template (or blog post template) it is much easier to extract small portions of my big idea out of my heart and head ,in an orderly, easy to understand fashion.

2. Communicate your coaching message in writing often
   • in writing
   • on the Get More Business Show
   • in coaching sessions

The more I communicate my coaching message -

the clearer & stronger my message comes out. Every single time I am challenged to focus on a specific topic within my coaching message I am inspired with new ideas and amazing revelations. My coaching message grows within me.

I have learned to cultivate this in order to become a prolific producer of products available to my coaching clients.

3. Record your coaching message (from teleseminars, etc) and have it transcribed

If you coach a group session or facilitate a tele-class or teleseminar, one of the secrets of product creation for multiple streams of income is to record your session, have it transcribed. The audio and text can become the foundation for a home study course or some other information product that can be purchased by future coaching clients.

In fact, Terry Dean, of Internet Business Coaching by Terry Dean told us on the Get More Business Show that he develops products as lead generators. He told us on the show that the product gives the prospect an opportunity to experience his coaching message before they hire him. The customer knows what to expect before investing in coaching. By the time the prospct contacts him for coaching, Terry knows they’ve “bought into” his coaching message because they’ve invested in his product(s).

4. After a coaching call write a post or article.

I just recently started this – when I’m done with a coaching session – while it’s still fresh in my mind I try to identify some practice or skill that needs to be developed by a practice and make notes about it. If I were a soccer coach I’d evaluate my players and note whether or not they need to practice guarding or passing or whatever; and then I would have them run some practice drills. I approach my Virtual Buzz Strategy coaching the same way. After each session I make notes about not only the drills for a particular client, but also think about using the notes as content for a blog post or article. Chances are if it helps once coaching client it may apply in some way to my prospects that read my coaching message.

5. Always be learning from others about the craft of communicating your coaching message.

I never stop learning about what I do. I have sought out and selected experts that I trust who’ve spent years developing themselves. Recently I joined Jeff Herring’s Article Marketing Teleseminar Club. This is a monthly investment of both a monthly membership fee, time to listen and committed time to implement what I have learned – or as Jeff would say “Go Use This Stuff – G.U.T.S.” 

I believe that a really good coach is also coachable and is always learning to master the skills they teach.

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Let me invite you to begin educating yourself with my 6-week e-course of only two emails a week that lays out a simple, yet powerful action plan to harness the power of Internet Marketing to build a lucrative coaching business, and create passive streams of income.

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What makes you a better writer or communicator of your coaching message?

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