Life Coaching Business: 3 Common Mistakes New Life Coaches Make When Starting a Coaching Business – Part 2

Mistake Does not have a written plan for content creation and delivery of their coaching message. - Typically new coaches don’t take the time to create a schedule  for delivering their coaching message. I visit many blogs hoping to make a comment on their most recent post – but their most recent post was last year! Makes me wonder if they abandoned their blog. Imagine how a prospect might think if they’re searching for a coach. If given a choice, do you think the prospect will chose a coach that posts regularly in their blog or the one with a couple of post scattered through out the year?

 Solution Create an editorial content calendar If you already know what your coaching message is then you should be able to make a calendar of scheduled topics to cover when you write  your articles or blog posts. If you have any doubts take a survey or poll of audience. Write your schedule with the needs of your audience in mind.  

I think if you understood the power of one article, and the power of your blogging you would never miss a day. What would you do if you had 365 sales people working for you? Would that possibly create business for you? Every article you create  – how about one a day – is an active sales person for your coaching.

I know what I’ll be posting about tomorrow…and the rest of this week…because I have an editorial content calendar. What is your next article about? how about your next post?

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