Convert the Reputation & Attention You Get From Your Free Give-Away

“Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.” Chris Anderson, author of  Free: The Future of a Radical Price

Do you realize that “free” is a business strategy?

This quote from Chris Anderson’s book says it well. The powerful strategy behind the free giveaway that you give to new subscribers gives you the opportunity to build reputation and attention; your on-going strategy is to convert that into to cash.

You’re missing out if you’re not giving away something with enough value to build reputation and attention to your message, method, & promise.

Your emailing strategy is the “build” – continuation of what you started with your free special report, mini-guide, white paper, manifesto, audio, video -whatever your give away is – the backend is in the email follow up. You lose momentum and credibility if your giveaway and your follow emails don’t build your reputation and capture your prospects attention.

Take a look at your lead capture strategy. This is a pivotal piece in your marketing. A lot is riding on this.

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Get More Business Podcast

I just finished recording with Jeffrey Gray of iContact you can download or listen on demand here.

Today’s podcast covered some of the basics to get started. The information can be used no matter what email service you’re using. I have a dedicated page with explanation on the tools you need and why. I’ll be expanding on this content over the next few weeks.

Here’s more in-depth information on iContact and the tools available for messaging and managing your email newsletter, complete with screen shot visuals. Try the service out free for 15 days.

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Next Friday’s Podcast is with Ron McDaniel, Author of Buzzoodle. He’s an expert on how to start an intentional “buzz” about your product or service. On the show He’ll talk about how to start a buzz and keep customers and downline talking about your product or service for all the right reasons.

I’ll be reviewing Ron’s book – Buzzoodle where I’ll give some of the examples he has in his book of how to create a buzz. These are things that ANYONE  can do and the results are way better than traditional advertising.

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Take the Survey! Tell me what you want to know about Email Newsletter Marketing…

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Email Marketing

Anybody who does any business on the internet knows that you have to have an effective way to communicate with your clients. For most Internet businesses email messages are the life blood of their business. I’m talking legitimate double opt-in email messages where your customers request to hear from you via email. Over the next few weeks I’ll cover some things you need to know about list building and email message creating for maximum impact. The goal is always to GET MORE BUSINESS.

I’ve been using iContact for about a year now and  I really love it! It’s easy to use and there’s a whole library of articles and resources that I use to help me make my email marketing more effective. They even have a “Marketing Guy” that you can submit questions to that he answers in his blog – you can get your questions answered as well as read answers to questions you’ve never thought of yet – because someone else has asked the question! The Marketing Guy on iContact is Jeffery Gray – I’ve invited him to join me on my Get More Business Podcast. We’ll grill him for all he knows for one hour! I hope you can join us. I will announce the day and time of the event just incase you want to join us live. Or come back and listen to the recorded event.

As The Small Business Guru, I’ve teamed up with iContact and together we’re offering my blog readers a 15 day free trial. I think this is so important because I hate signing up for a service only to discover that it’s hard for me to use or that it’s not everything it was advertised to be. Go ahead sign up for free and for two whole weeks you can create /send messages and poke around in the resource center to get all your questions answered.

Here’s a few details and screen shots for you to view and consider what iContact has to offer:

With iContact’s extensive features, you can easily create Email Messages, send them to your subscribers, and track their performance. When you apply Autoresponders to your email marketing campaign, you can stay in the forefront of your customer’s mind with automatic messages based on timed sequences or customer actions. Surveying provides you, the marketer a platform to collect data from your customers and iContact provides you with the real-time results of your data.

RSS Feeds are the latest direct online communication tool. Your customers will immediately receive your most recent messages when they sign up for you RSS feed. iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, blogs, surveys, and autoresponders.

Learn More about Marketing Online with iContact with a 15-Day Trial

Standard Features (Included free with your account!)

Mail-merge Personalization Forward-to-a-Friend SpamCheck™ Bounce-Back Handling WYSIWYG Newsletter Editor

Message Scheduling Assured CAN-SPAM Compliance Open and Click-Through Tracking Subscription Management Over 300 Templates Included

Advanced Features (Also included free with your account!)

List Segmentation Multiple Message Autoresponder Integrated Surveying RSS Feeds

Advanced Analytics Event Management Industry Leading Deliverability Public Newsletter Archive

Example Templates

iContact Screenshots

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