Developing a Stronger Coaching Message to Attract More Clients

The stronger your coaching message — the more focused your message is on the real live needs of your prospects – the more prospects you’ll convert to paying coaching clients.

I’ve said it myself, in the beginning when I first started coaching, “I can coach anyone about anything.” But you know what, that’s just not accurate. Because of my unique background and training there are clients that I am more suited for coaching.

I’ve discovered that the more I coach or deliver my coaching message in some fashion – such as writing blog posts, article marketing or interviewing brilliant guests on my Get More Business Radio Show – the stronger, more developed, and much more effective my coaching message is when it comes time to deliver during a coaching session.

Not only do all these strategies of blogging, writing articles and Internet radio help me to promote and broadcast my message, but refines and perfects my message; and my clients benefit from it.

Whenever I work with new coaches, I encourage them to just keep coaching – even if it is what I call “gratitude coaching”. Gratitude coaching is when the client does not pay for a session because the coach is “giving back” by assisting someone who is unable to pay them back. It’s a way of putting out good vibes  into the Universe by giving thanks – sometimes in advance of ever having received anything. Besides sowing good vibes the new coach is also developing a more accurate picture of their own coaching message.

The important message to the new life coach is to develop a strong coaching message by coaching within their area of expertise – and keep coaching – keep delivering the coaching message often.

• Write articles daily or weekly
• Post regularly on a blog
• Start your own Internet radio or video broadcast with a regular schedule

Establish a perspective that delivering your coaching message as often as you can is your business – don’t wait until you have “coaching clients”.  Even after you begin to build your coaching practice – create additional avenues where your coaching message continues to promote for you automatically and continuously – even while you sleep.  Everything you publish on the Internet remains to carry your message to your ideal prospect for as long as it’s published. The more messages you create and publish, the more your coaching message will be promoted -  and the stronger you delivery will become in the making of each post, or article.

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3 Common Mistakes New Life Coaches Make Using Internet Marketing to Build an Online Presence

When I first became a “licensed LifeSuccess Coach” I just couldn’t wait to tell everyone all about my new career, except nobody really understood what I did. They’d say “What do you mean a “life coach”? What do you do?” By the time I got done explaining all the wonderful things about life coaching, I could see their eyes glaze over because they had tuned me out. It was a real struggle in the beginning to find clients.

One day I sat down and finally decided that based on my previous business experience in promotional products, that I needed to identify and understand the following

• exactly who I wanted to be coaching
• what, specifically that they might need coaching for
• where to find them so that I could present my message and attract prospects that were ready to hire me.

Once I figured that out I had no problem whatsoever finding clients, in fact, my clients usually found me – I just chose the ones I wanted to coach and referred the rest. This was exactly the opposite of how most coaches are currently building their business.

Mistake #1 – Most new life coaches have not yet identified their coaching message

Your level of expertise in your topic will attract customers that have a need for what you know. The more generalized you are the least likely you will attract your ideal client – you probably won’t even know who your ideal client is until you identify you message.

Solution – How to discover your message

What do you bring to the table in the coaching experience?

• Take a look at your own business or work experience.
• What are you passionate about? What do you get a lot of enjoyment from?
• What life experience do you have?
• What people are naturally drawn to you?

The answers to these questions will get you started in discovering your coaching message.

Mistake #2 – Most new life coaches have not identified their ideal client

If you’re saying to yourself, “I can coach any body.” Just stop right now. No, you can’t – not every client would be ideal for you, even though your coaching skills may be unrivaled.

Mistake #3 – Inadequate training in developing their coaching business

I have looked at coaching certification courses that spend very little time, if at all, training coaches on building their business. One of the most important investments you can make as a new life coach, to properly complete your training is to hire a business mentor coach to teach you how to not only build a practice, but how to create a full menu of products and services that will provide you with multiple streams of income.

In my opinion, Internet marketing is the least expensive, most precise way to attract your idea client and provides the most opportunities to broadcast your message in a variety of ways to an International marketplace. This marketing tool – Internet marketing – will out do any thing else you’re currently doing to build your business.

Solution – Spend time studying how to properly apply the principles of Internet marketing to target your ideal client and broadcast your message. Learn to understand testing and tracking so that once you begin to attract new clients you’ll know how to keep a steady stream of prospects looking for you, and buying your products & services. Hire a good mentor coach to show you step by step how to implement simple strategies to build your business.

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Let me invite you to begin educating yourself with my 6-week e-course of only two emails a week that lays out a simple, yet powerful action plan to harness the power of Internet Marketing to build a lucrative coaching business, and create passive streams of income.

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How do you use Internet Marketing to build your coaching practice? Tell me how it’s working for you.

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