Do you Make this Mistake in Building Your Coaching Business Online?

You don’t make money on the phone (or in person) coaching.

Yeah – that’s collecting money.

You don’t actually make money unless you’re marketing your coaching business.

This was actually my second biggest mistake in building my coaching business -  not realizing:

• that my online activities – blogging, social networking, article publishing – were actually building my coaching business for me 24/7
• that I needed a daily/weekly plan for my activities to calculate and predict a response on my efforts – a Return on (time) Investment

We could probably argue about that all day long, but just think about this – Nobody knows who you are, or about your coaching message unless you’re publishing your coaching solution and making relationships. That’s where the real money is made.

If you don’t build brand awareness for you and your coaching business you probably won’t get hired – at least not often. Think about any client you’ve had until now. Did they know you on any level before they hired you? At the very least they knew you through a referral they trusted – but somehow your reputation preceded you. That’s what I am talking about.

You might be asking yourself – “What do I do to cultivate a business brand for my coaching business online?”

Here’s the short list with links to a few places that expand on the activity nicely:

• Post to your self-hosted blog daily
• Publish articles 3 – 5 times a week – daily if possible
• Build followers & friends on Twitter & Facebook
• Make connections on LinkedIn
• Selectively find other Social Networks to participate in depending on your nice
• Participate and read everything with in a specialty network where your ideal prospect

In fact, Chris Brogan put’s it this way:

If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular “chores” you could do every day that should prove beneficial to your online interests.

You can read his post “19 Presence Management Chores You COULD Do Every Day”

Here are a few more basics to make sure your social networking profiles are set up for the best “farming” experience in cultivating relationships:

Personal Branding Tips for LinkedIn

Get More Business Show with LinkedIn Expert – Viveka von Rosen

6 Tips for Using Your Twitter Profile to Get New Followers

10 Ways to Use Facebook for Business

I cannot emphasize this enough – You must have a daily / weekly plan of these business building activities with a particular focused action of what you want to happen to establish a following and an internet presence so that you will have clients coming to you for coaching and your products.

Don’t make the mistake of not taking your online presence seriously enough – and not serioiusly enought to craft a plan to deliver results.  And if you don’t know how – hire a coach to walk you through the process.

I’d love to talk about it with you.

Tweet This Post 

Welcome back! Would you like to be updated in Google Feed Reader when I update my blog? Please subscribe to my RSS feed. Thanks again for visiting my blog! Did you leave a comment? I'd love to know what's on your mind...