Convert the Reputation & Attention You Get From Your Free Give-Away
“Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.” Chris Anderson, author of Free: The Future of a Radical Price
Do you realize that “free” is a business strategy?
This quote from Chris Anderson’s book says it well. The powerful strategy behind the free giveaway that you give to new subscribers gives you the opportunity to build reputation and attention; your on-going strategy is to convert that into to cash.
You’re missing out if you’re not giving away something with enough value to build reputation and attention to your message, method, & promise.
Your emailing strategy is the “build” – continuation of what you started with your free special report, mini-guide, white paper, manifesto, audio, video -whatever your give away is – the backend is in the email follow up. You lose momentum and credibility if your giveaway and your follow emails don’t build your reputation and capture your prospects attention.
Take a look at your lead capture strategy. This is a pivotal piece in your marketing. A lot is riding on this.
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