Why You Don’t Need to Increase Web Traffic to Your Website or Blog

You don’t need more traffic to your website or blog…UNLESS you have a way to convert your traffic (well okay, more than one way – but let’s just start with this one).

Coaches, you are wasting your time building a beautiful website and posting regularly on your blog unless you capture some information about your visitor.

Not everyone that comes to your website will come back. It takes a lot of work with link building, SEO, social networking, writing and publishing articles – that’s a big investment of time and money just to get people to click through from your search engine listing or an article to show up at your site.

But, what if when they get to your site they say to themselves, “You know, someday I should hire a coach to help me with…” and then they leave to search for their favorite chocolate chip cookie recipe or how to get rid of fleas on their dog. That visitor may never, ever visit your website again. All that work and NOTHING happened that will benefit you and your coaching business. What a horrid waste of time and effort!

I don’t care how much site traffic you’re getting to your website and blog – it’s a pitiful waste if you’re not giving your website visitors a way to stay connected with you and your coaching message.

In fact, did you know that you could actually eliminate everything on your website – yes, even your blog – and reduce it to one single page about how your coaching message will solve the visitors biggest problems and meet their most demanding needs. One single page of compelling copy about what your coaching message will do for your visitor and a simple invitation…and perhaps a gift…if the visitor would like to know more or stay connected with you.

That one single page and invitation to connect is THE most important part of your website and blog.

Now, don’t get me wrong I am not saying you should get rid of your website or blog (but I do think you would be served just as well by combining the two). It’s just that your invitation to connect with your visitor is so important that it could stand alone without the rest of your wonderful information – yet I have lost count of the number of websites that I visit that have no invitation and incentive to connect.

Let me further clarify that I am NOT talking about simply connecting on Twitter or Facebook - although I think you should do that as well.

Let me show you what I am talking about. Do you see that “Free eCourse” sign up in my sidebar? That’s my invitation to stay connected with me and my coaching message.  

If  I’ve done my job and attracted you  – if you’re a coach, speaker and author who wants to take your message to an International Marketplace and you would like to get a basic overview of what to do to make that happen – then please accept my invitation to stay connected. We’ll start with a 6 week eCourse of information you can use immediately.

Now, go look at your website. Have you made a compeling invitation to your website visitors to stay connected? Go ahead, share your coaching message with them. Write a special report with your top 10 tips to whatever your coaching message is about. Now add an irresistable title so your visitor won’t leave your website without giving you their name and email address.

Now you need targeted website traffic!

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