You Bring Value to Your Perfect Clients because You are YOU…

Did you know that you have your own energetic signature that was defined at birth, and quite possibly before that? Throughout your life your stories that you created and lived through are all ultimately designed to work towards your perfect happiness & abundant life. It’s true! No matter what your journey here on this earth has been – every bit of it can work for your good.

“There are more people out there waiting to hear your message who can only hear it uniquely from you than you can ever get to in your lifetime.” Jeff Herring

As you begin to discover and perfect your coaching message, method and promise that you will deliver to your perfect client I would like you to look inward. Spend some time taking a personal inventory of you.

Let me invite you to sit down with pen & paper (no not at your computer for this exercise, please. Just trust me there is a purpose in this) and begin to write about your own personal wealth.

What? You say you have no personal wealth yet? Oh, but you do. Your life is rich with experience – both good and not so good. You have acquired knowledge, and you have both raw and developed talent. I’ll just bet if you’d give yourself permission, you could list many personal victories that you are actually quite proud of. Go on, give yourself permission to make a list of the “unique value of you”.

Let me give you some of the areas I would like you to think about as you make your list of what makes you so valuable:

1. Knowledge
2. Experience
3. Talent
4. Inspiration (what inspires YOU)
5. Community (friends & family at large)
6. Character & Values
7. Divine Connection – Spirituality
8. Relationships (close, significant)
9. Health
10. Finances

In each of these areas make an inventory list of what is unique to you. For example,

• Do you have a clear, intuitive connection with the Divine?
• Are you in tip top shape and healthy?
• Are you knowledgeable about nutrition with a wealth of experience in how to eat to keep yourself in optimum health?
• Are you a gifted musician or artist?
• Do you tune in to the needs of others quickly and pick up on what others miss?

Go ahead, spend some time with open heart and ready pen. You might be surprised at what you might discover about yourself. Remember you are looking for the value of the uniqueness of YOU.

I would love to hear from you on this. Tell me how this exercise goes. And yes, this has everything to do with building your successful coaching business.

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Convert the Reputation & Attention You Get From Your Free Give-Away

“Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.” Chris Anderson, author of  Free: The Future of a Radical Price

Do you realize that “free” is a business strategy?

This quote from Chris Anderson’s book says it well. The powerful strategy behind the free giveaway that you give to new subscribers gives you the opportunity to build reputation and attention; your on-going strategy is to convert that into to cash.

You’re missing out if you’re not giving away something with enough value to build reputation and attention to your message, method, & promise.

Your emailing strategy is the “build” – continuation of what you started with your free special report, mini-guide, white paper, manifesto, audio, video -whatever your give away is – the backend is in the email follow up. You lose momentum and credibility if your giveaway and your follow emails don’t build your reputation and capture your prospects attention.

Take a look at your lead capture strategy. This is a pivotal piece in your marketing. A lot is riding on this.

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Just Get Up and Get Busy Communicating Your Message, Method & Promise

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

— Stephen King

I read this quote over at Michael Hyatt blog. Of course this is aimed at aspiring authors – but it got me to thinking. If you are a coach doing business on the internet, some form of writing is a staple for communicating to attract your perfect client.

You may not think you’re a writer or an author. You may not think you are in the “publishing” business.

You ARE in the communication business.

The perfect recipe for building your coaching business is “just get up and get busy communicating” your message, method & promise.

Message: The foundational story that presents the solution to a problem your identified perfect client is looking for. When your perfect client here’s your message, your story, they say, “yeah, me too. I can so relate to that.”

Method: Your unique process for solving a particular problem or set of problems. Or your unique process for taking someone from satisfaction mixed with unrest to new heights of inspiration.

Promise: What do your clients get, or aspire to achieve because they have worked with you. How have you moved them farther, quicker or both because of their investment of time and finances with you and your method.

Your perfect customer may be attracted by reading your blog posts, your articles, listening to recorded audio or watching a video. If you are only doing one form of communication you might miss many ideal clients who are best reached with a different communication tool. What? Okay if you only write in your blog – you could be missing perfect clients that love to listen to an audio or watch a video.

Coaches are in the business of communication. Plan this into your daily activities so that your perfect client can be attracted to you.

How do you attract your perfect client?

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Coaching Formula for Giving Yourself a Raise – Pain, Solution, Process, Mentor, & Action

I was in some serious pain. I lost all of my clients in one day. I received a  letter that told me the person who had given me access to the franchise owners of a large promotional products company was no longer employed in the corporate office. He had become a franchise owner himself. He was replaced by someone who wanted to take a different direction – and that included the decision not to use my services.

Identify the Pain

What was my pain?

Here I was a single mom with three kids, a mortgage to pay and I had just lost my source of income!

The real problem was that I had no idea how to get clients out side of the relationships that I had built in my former business as a promotional products distributor.

I had no income, and no idea how to get clients for my coaching busness – And it was just the beginning of the current “recession” that we’re in. All I could see was that NOBODY was spending money.

Identify the Solution

I realized that I needed to find customers that were already looking for a coach rather than trying to convince someone they should hire me when maybe they didn’t realize they needed a coach yet.

Before I could find the customers that were already looking for me (or at least already looking for life success solutions) & possibly a life success coach, I needed to define how to actually go about doing that on a bigger scale than in just my circle of influence – the people that I perceived as “not spending money”. What I needed is to have someone create a roadmap or a set of instructions for me to follow so that I could be found by my ideal prospect.

Identify the Block

The day that I sat there with the letter from corporate office in hand I was seized with fear. What if I couldn’t find any new clients? What if I couldn’t find the right instructions to help me understand what to do and how to reach the people that were already looking…someone – anyone…that was looking for life success training?

After I sold my promotional products business and took on clients from within that industry, I had never really left for uncharted territory, until the day that I received that letter, when I was forced to figure out what to do next.

Identify the Process

Here’s what I knew so far as I contemplated “What next?”:

• I needed to create an income for myself and my children, and fast!
• I needed to find prospects & clients with money to invest, that were looking for what I offered as a coach from a larger sphere of influence.
• I needed to overcome this fear of the unknown territory of how to find clients outside of the field in which I had just spent 16 years of my adult life.
• I needed a plan of action and a process I could follow from someone who successfully had found clients using the same plan.

In Discover of The Process

I had learned and implemented practices from several people on the Internet when building my promotional products business, so I had a really good place to start from. I went back to look up many of the individuals I had learned from who’s material had worked already for me.

I soon discovered that much had changed in online marketing in just a year or so. I needed to educate myself on many more tools that I had not used for my promotional products business. Things like blogs, social bookmarking, social networking, article marketing were all new to me. On my own I dabbled at each of them and wasn’t terribly impressed with the results.

I would post in my blog and watch my stats – but I wasn’t getting any visitors. I used the social bookmarking for my own personal benefit of finding and remembering the sites that were valuable to me. I didn’t understand the how and why of sharing links.

The one thing I did do that provided me with interesting results was start my own Internet Radio Show. I got brave enough to begin inviting guests from the group of people who’s material – email, telecourses, and blogs – that I learned from to join me as guests on my show. In fact, I started two shows – both of which started developing a following. In the beginning I didn’t realize that I could read the stats on TalkShoe.com to see how many people downloaded my show from the archives.  Sometimes I would record the show and no one but the guest and I would be on the call – but after the show was recorded, hundreds of people downloaded the show every week!

Even though I had discovered something that was finally getting attention and I even attracted clients from my radio show – it was hit or miss at best.

I needed a more cohesive process that would consistently work – and work whether or not I was working – 24/7 every day!

As a coach myself I knew the best use of my time would be to find a mentor, a coach, who had found a way to bring clients to them with a process that I could learn and duplicate.

Then one day I was invited to participate in a program that would change my life. It was a 60 day commitment that amounted to about two hours a day. I almost didn’t do it. I almost said I didn’t have the time because I was too busy trying to build my coaching business.

This program gave me the opportunity to look under the hood so to speak, to see the engine of thriving online marketing in practice and step by step put the practice to work for myself. This changed everything for me. Everything. I will always be grateful to the person that launched that program.

From Process to Action

What I see a lot of coaches doing is what I started out doing until I figured out what the step by step process is for running my business so that it attracts my ideal client – and that is dabbling in all the steps, never really understanding how they all work together.

Worse than that, I know many coaches, who know they should be doing certain things – but aren’t even doing what they know with any consistency. If every my business drops off I know it’s because I haven’t been consistently doing for myself what I know and teach my clients.

You must get started implementing what you know and discovering what you don’t know – and all the easier with a coach or mentor to guide on a path they have traveled.

This story describes a practice that can be used for many different situations to create successful outcome in the midst of change. These simple steps may help you in moving your coaching practice forward:

• Identify the pain
• Identify the solution
• Identify the block
• Identify the process
• Find a mentor to instruct you in the process
• Act on the process

This story is how these steps worked for me. Let me invite you download a report on “The Five Secrets to Making Change – Time Proven Questions to Ask Yourself Anytime You’re Starting a New Business Ventuere” from one of the most trusted names in online marketing (he has worked with T Harv Eker, Bob Proctor, Brian Tracy, Julie Andrews and many others) – Alex Mandossian.

Where are you at in this process? Are you dabbling at article marketing, random in your posting to your blog? Or does your audience here a clear strong consistent message and know where to find it?

Please share with me your questions, comments or thoughts on this. I love hearing from you.

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What do Martha Beck, Michael Niell and James Ray all have in Common that Sealed their Success as a Coach?

…a Book!

Watch this video – there will be a different video daily and discover how a book and what you do with it will change your coaching career forever.

Alex Mandossian is the creme de la creme of Internet Marketing, no make that Electronic Marketing Strategists. (includes, iPods, Voice Messaging, Fax, any electronic communication tool that can be used to market). You may know of him, but did you know he is responsible for the success of many of big name authors success? including self published authors. There will be a total of 8 videos. I highly recommend that you come back and view them all.

If you are unfamiliar with Alex and his marketing genius – let me tell you that you have never, ever heard anything like this before. He’s not your average “Internet Marketer”. My words here would seriously be inadequate to convince you how important I believe this information could be to you. I hope I’ve earned your trust enough to say – “this is worth your time to watch.”

To Open Page with Video Player Click here

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So What?! Survey at Terry Dean dot org

So, what does this information have to do with me? This is where I read other IM & SM Guru’s on the Internet and post about what is relevant to building your coaching business.

I decided to start a category where I post about the different blogs or emails that I read that are of value to me as it relates to building a coaching business.

For my first “So What?!” take a look at one of my favorite Internet Marketing practionioners and educators. I learned so much from this guy – in fact, I can say it was with reading and implementing his material that I finally understood how to connect all the dots with the tools available on the Internet to create a cohesive business strategy.

On his blog, Terry Dean, ran a survey for his blog readers and posted the results here. The results were revealing, but I am probably less shocked than he says he was. And, while I agree each business should poll their audience for how they wish their information to be delivered I think there’s quite a lesson that can be learned from his results.

Most of us have been watching television our entire lives. We are conditioned to receive our information via some form of video. Most of us only listen to something when our visual attention must be on other things such as driving. Audio is the ultimate multi-tasking tool. Engage our eyes and you pretty much have all of us – whoa! Did I just say that? hmmm that’s an interesting observation. Makes me want to use video a LOT more.

It’s not a surprise that Terry is so successful at what he does as an Internet Marketing coach. He understands how to research within his market to give them more of what they want. Then it’s not a hard sell – after all they asked for it.

How are you understanding what you’re market is looking for?

Here’s another question – What do Terry’s results tell you about what the ideal information product might be, or what the ideal style of blogging could be if your market is similar?

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7 Tips to Building a Lucrative Coaching Business – What They Don’t Teach You at Life Coach Training

1. Educate yourself in the business building of your coaching practice Don’t reinvent the wheel. Know & constantly learn from the reliable experts & mentors. Be prepared with the tools for the job know how to use them.

 

2. Focus Your message

The mistake I often observe with many coaches is they promote themselves too broadly. The more specific a solution you offer, the more people who have the matching problem will look for you and hire you.

3. Understand your ideal prospect.

Is your ideal client a man or woman, or is there a unique problem, or challenge that you provide a solution for – focus on those ideal characteristics or needs.

4. Do something every day

An easy trap to fall into is to not fully understand the power of daily efforts. Activities such as writing and publishing to your blog or article directories might not seem like they are directly tied to your cash flow but if you will continue to invest time into spreading your message with these tools you will be amazed at the benefits.

5. Keep doing something every day

Especially when you begin to attract paying clients you still need to continue your marketing efforts. I recommend creating and sticking to a schedule for blogging, article marketing, product creation and promotion. Before you know it you will have created an Information Empire that expresses your life changing message – and people will be paying you for that message.

6. In all your efforts – C.E.O.

Connect, Engage and Offer – once you’ve mastered the blogging, article marketing, producing your own Internet Radio Show and all of the social networking activities to connect and engage be sure to make the offer! Develop the skill of knowing how and when to make the coaching offer. Create many attractive opportunities for your prospects to become clients.

7. Don’t stop coachingThe more you coach, the more you will master the application of the solution you offer. Many new coaches will start out by coaching for free or for a very low fee; this can be very effective if your goal is mastery. As your mastery develops you can raise your fee to reflect the value you bring to the coaching relationship.

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Let me invite you to begin educating yourself with my 6-week e-course of only two emails a week that lays out a simple, yet powerful action plan to harness the power of Internet Marketing to build a lucrative coaching business, and create passive streams of income

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What is your biggest challenge in building your coaching business?

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How to Choose a Profitable Niche Market

Does it always seem like others find all the profitable markets…while you’re stuck slaving away looking for a good opportunity? On January 4th, 2008, Terry Dean, Author & Marketing Coach will join me on Get More Business Podcast to discuss what he’s called a “virtually fool-proof method of chooosing slam dunk markets.”

Terry Dean is an Internet Business Coach Focused on Helping Small Business Owners Use the Internet to Earn More, Work Less, and Enjoy Life. He started his first online business way back in 1996…an eternity in Internet time.

Before he started online, he was delivering pizzas for a living at LIttle Caesar’s for $8 an hour. Using the power of the Internet, he was full-time in business online in less than 6 months. Two years later he started teaching others on how they too could use the Internet to grow an online business…whether they work from home or run a local business marketing to a local audience.

One of his most memorable moments was sharing how to profit online in front of live audiences…producing as much as $96,250 in sales from a single email to his list during a weekend conference.

His Netbreakthroughs membership site was a Whos-Who on Internet Marketing Experts and Gurus. He sold this consulting business in 2004 to take time off and now concentrates more on using his knowledge and background to coach others to success online.

Download Terry Dean’s special report for Virtually Foolproof Method of Choose Slam Dunk Markets. Here’s what you will learn in this special report:

• How to Come Up With Ideas for Markets
• Come Up With Ideas Off the Internet
• Affinity Markets or Objective Markets
• Is It Cost Effective to Reach the Target Market
• Some Markets Are Not Reachable Online
• Is There Enough Money In The Market
• What About the Competition
• Survey Your Market to Know Them
• How to Estimate Your Future Cost Per Sale With Surveys
• Survey Questions You Should Use
• Choose Your Market Eight Step System
• Choose Your Market Flowchart

I was stunned when I saw how easy it is to use tools on the internet to discover where the money is flowing – who’s buying what and where.

You can listen live on Friday at 9 am Pacific. Join in on the call with Q & A at the end of the call. If you miss the call listen in to the archived podcast.

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 Related Entries:

The Ultimate Referral System Series
Referrals, Get all You can Handle

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Tom Antion – Great Internet Marketing for Small Biz Owners

Tom Antion is an internationally acclaimed expert in Internet Marketing for small business. Tom has a very simple “Three Prong Attack” on Internet marketing, which is extremely simple and easy to understand. Tom is no “techie” . All he cares about is where to click to make money and he teaches his students the exact techniques he uses to pull in $75,000.00 to $220,000.00 in a month from his home office. These consistent high profit / low overhead Internet sales have made Tom an Internet Multi Millionaire in a very short period of time. Tom has students in his mentor program who are e-millionaires and many are making 5, 10, 15 or $20,000.00 US per month. Join us to learn how to Get More Business with Internet Marketing. Live weekly show, Friday, 9 am PST – www.GetMoreBusinessPodcast.com brought to you by host Melody Campbell of www.TheSmallBusinessGuru.com

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