“I already know that!” said the Coach…

The simple formula to building your coaching business online is to create a reputation of trust and credibility so that your ideal prospect will hire you and become your client. Great…but I bet you already knew that.

Your ideal on line activities are

• blogging
• publishing articles
• email marketing
• social networking
• Internet radio and podcasting
• video

My current clients range in their Internet marketing practices from

• not yet doing any of the above
• dabbling in most of the activities above,
• or they are actively doing all of the above.

The client that is not yet doing any of the above sometimes is not really sure they should be doing any of the above and wonders what should they be doing and how to get started. On the first consultation, these clients truly believe that I am pure genius. Yeah! I love working with these clients and helping them catch the vision early for building their on line presence.

Then there are the clients who are a bit more Internet marketing savvy. The already know about the above activities, might be dabbling or actually active in most of the activities…but they still come to me and say, “It’s not working! Tell me what you can do to help.”

Upon closer inspection of their Internet activities what we usually discover is that in spite of all his or her doing,

• the coach doesn’t really have a cohesive plan of delivery of their coaching message using all of the tools to gain momentum in spreading their message
• there are usually weaknesses in his or her sales message that’s all about what the coach has to offer, i.e. the coaches credibility, training, etc, instead of a sales message aimed at the problem this particular coaches method solves
• and, there is often no call to action, too many choices or an unclear call to action - because most coaches hate to sell themselves and services. I guess their hoping if they’ve presented their remarkable skills and training the prospect will know they’re supposed to pick up the phone or send an email and hire the coach. That rarely works.

Coaches that

• are actively & regularly involved in the above activities
• have a well thought out plan of delivery of their coaching message, method, & promise that demonstrates overwhelming value for their ideal prospect,
• present his or her coaching message with clear language that conveys not only the coaches credentials, but the promise your prospect will take away from the relationship – preferrably with testimonials that demonstrate others who have experienced the coaches promise,
• present clear, regular opportunities to experience the coaches message, method & promise with a product (e.g. book, audio, video, teleclass), or enroll in a one to one or group coaching experience,

are the coaches who enjoy a growing and expanding practice and business.

It is a productive practice to evaluate your business building activities on line to see what is productive and what might be missing something. Quite often small adjustments will make a surprisingly wonderful transformation to your bottom line.

Where do you fall in the above description?

• Just getting started with these activities?
• Dabbling?
• Doing it all but not really thrilled with the results?
• Doing it all and happily making a comfortable living and would like to grow your business more?

Hey, if you’re a regular subscriber to my email or the RSS feed – I love you! Thank you very much for honoring me with your readership. If you’re not yet a subscriber, you might be missing out on some great information… I’m just saying

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Do you Make this Mistake in Building Your Coaching Business Online?

You don’t make money on the phone (or in person) coaching.

Yeah – that’s collecting money.

You don’t actually make money unless you’re marketing your coaching business.

This was actually my second biggest mistake in building my coaching business -  not realizing:

• that my online activities – blogging, social networking, article publishing – were actually building my coaching business for me 24/7
• that I needed a daily/weekly plan for my activities to calculate and predict a response on my efforts – a Return on (time) Investment

We could probably argue about that all day long, but just think about this – Nobody knows who you are, or about your coaching message unless you’re publishing your coaching solution and making relationships. That’s where the real money is made.

If you don’t build brand awareness for you and your coaching business you probably won’t get hired – at least not often. Think about any client you’ve had until now. Did they know you on any level before they hired you? At the very least they knew you through a referral they trusted – but somehow your reputation preceded you. That’s what I am talking about.

You might be asking yourself – “What do I do to cultivate a business brand for my coaching business online?”

Here’s the short list with links to a few places that expand on the activity nicely:

• Post to your self-hosted blog daily
• Publish articles 3 – 5 times a week – daily if possible
• Build followers & friends on Twitter & Facebook
• Make connections on LinkedIn
• Selectively find other Social Networks to participate in depending on your nice
• Participate and read everything with in a specialty network where your ideal prospect

In fact, Chris Brogan put’s it this way:

If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular “chores” you could do every day that should prove beneficial to your online interests.

You can read his post “19 Presence Management Chores You COULD Do Every Day”

Here are a few more basics to make sure your social networking profiles are set up for the best “farming” experience in cultivating relationships:

Personal Branding Tips for LinkedIn

Get More Business Show with LinkedIn Expert – Viveka von Rosen

6 Tips for Using Your Twitter Profile to Get New Followers

10 Ways to Use Facebook for Business

I cannot emphasize this enough – You must have a daily / weekly plan of these business building activities with a particular focused action of what you want to happen to establish a following and an internet presence so that you will have clients coming to you for coaching and your products.

Don’t make the mistake of not taking your online presence seriously enough – and not serioiusly enought to craft a plan to deliver results.  And if you don’t know how – hire a coach to walk you through the process.

I’d love to talk about it with you.

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“What do you do?” Impact in 30 seconds or less

Recently I was invited to join a great coaching network on Yahoo called New Coach Connection. This morning I received an email from the group conversation that went as follows…at the bottom is my 2 cents to a great nugget of marketing instruction:

Re: Full Practice Wednesday: What Do You Do?

— In newcoachconnection@yahoogroups.com, Biana Babinsky wrote:
>
> Hi everyone,
>
> How do you answer this (sometimes) dreaded
> question, “What do you do?”

It’s actually pretty interesting.

4 examples from 4 different people to your great question, and EVERY ONE said the same thing.

Yes, there was some indignation and chiding, but for every commenter that gave an example, (regardless of what fancy name they give it) what we all do is consistent:

You need a short (definitely less than 30 seconds – shorter is much better) statement which consists of the following parts:

• I
• (do what)
• (for whom)
• (in order to)
• (which results in) (also known as WIIFM- What’s in it for me)

The four examples (exact quotes with the above 5 points inserted):

I (do what) guide (for whom) people (in order to) to transform their negative states of perception,thinking, decision-making, behavior, and emotion into positive equivalents. (which results in) This raises their consciousness and vibrational frequency,
and thus their brain output and likelihood of success in all ways. With
this skill, they facilitate a renewal.

I (do what) help (for whom) successful executives (in order to) improve their performance and wellness. (which results in) This can result in:

Improved Corporate Performance

Improved Corporate Risk Management, and

Better Executive LivesI (do what) help (for whom) solopreneurs (in order to) attract more clients (which results in) and make more money.I (do what) love to help (for whom) holistic entrepreneurs and helping professionals (in order to) move
their small business to an exponential level. I help them (which results in) realize their goals and bring their life joy!

Have fun with your own statement!!

Best Regards,
Chuck Schroeder
All Things Coaching

I would add only one more thing to this

If you can put numbers or something specifically definitive of the result:

…30 days to your first client
…lose 10 lbs in the first 10 days
…increase net worth 300% in the first year

Often these specific results come out of the mouths of the people we have coached already. One new client recently told me that in just one hour of coaching I gave her 30 ways to monetize a live speaking event – many that she could easily implement immediately in her practice.

For my 30 second answer I would want to dissect this testimonial – maybe even more than one testimonial – so that I can use different compelling self introductions in different circumstances & to test to see which one provokes the most conversation after I’ve said what I do.

In September of last year I did an Internet radio show with Ann Convery who spoke with me about this very thing – It’s free to listen…

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Coaching Formula for Giving Yourself a Raise – Pain, Solution, Process, Mentor, & Action

I was in some serious pain. I lost all of my clients in one day. I received a  letter that told me the person who had given me access to the franchise owners of a large promotional products company was no longer employed in the corporate office. He had become a franchise owner himself. He was replaced by someone who wanted to take a different direction – and that included the decision not to use my services.

Identify the Pain

What was my pain?

Here I was a single mom with three kids, a mortgage to pay and I had just lost my source of income!

The real problem was that I had no idea how to get clients out side of the relationships that I had built in my former business as a promotional products distributor.

I had no income, and no idea how to get clients for my coaching busness – And it was just the beginning of the current “recession” that we’re in. All I could see was that NOBODY was spending money.

Identify the Solution

I realized that I needed to find customers that were already looking for a coach rather than trying to convince someone they should hire me when maybe they didn’t realize they needed a coach yet.

Before I could find the customers that were already looking for me (or at least already looking for life success solutions) & possibly a life success coach, I needed to define how to actually go about doing that on a bigger scale than in just my circle of influence – the people that I perceived as “not spending money”. What I needed is to have someone create a roadmap or a set of instructions for me to follow so that I could be found by my ideal prospect.

Identify the Block

The day that I sat there with the letter from corporate office in hand I was seized with fear. What if I couldn’t find any new clients? What if I couldn’t find the right instructions to help me understand what to do and how to reach the people that were already looking…someone – anyone…that was looking for life success training?

After I sold my promotional products business and took on clients from within that industry, I had never really left for uncharted territory, until the day that I received that letter, when I was forced to figure out what to do next.

Identify the Process

Here’s what I knew so far as I contemplated “What next?”:

• I needed to create an income for myself and my children, and fast!
• I needed to find prospects & clients with money to invest, that were looking for what I offered as a coach from a larger sphere of influence.
• I needed to overcome this fear of the unknown territory of how to find clients outside of the field in which I had just spent 16 years of my adult life.
• I needed a plan of action and a process I could follow from someone who successfully had found clients using the same plan.

In Discover of The Process

I had learned and implemented practices from several people on the Internet when building my promotional products business, so I had a really good place to start from. I went back to look up many of the individuals I had learned from who’s material had worked already for me.

I soon discovered that much had changed in online marketing in just a year or so. I needed to educate myself on many more tools that I had not used for my promotional products business. Things like blogs, social bookmarking, social networking, article marketing were all new to me. On my own I dabbled at each of them and wasn’t terribly impressed with the results.

I would post in my blog and watch my stats – but I wasn’t getting any visitors. I used the social bookmarking for my own personal benefit of finding and remembering the sites that were valuable to me. I didn’t understand the how and why of sharing links.

The one thing I did do that provided me with interesting results was start my own Internet Radio Show. I got brave enough to begin inviting guests from the group of people who’s material – email, telecourses, and blogs – that I learned from to join me as guests on my show. In fact, I started two shows – both of which started developing a following. In the beginning I didn’t realize that I could read the stats on TalkShoe.com to see how many people downloaded my show from the archives.  Sometimes I would record the show and no one but the guest and I would be on the call – but after the show was recorded, hundreds of people downloaded the show every week!

Even though I had discovered something that was finally getting attention and I even attracted clients from my radio show – it was hit or miss at best.

I needed a more cohesive process that would consistently work – and work whether or not I was working – 24/7 every day!

As a coach myself I knew the best use of my time would be to find a mentor, a coach, who had found a way to bring clients to them with a process that I could learn and duplicate.

Then one day I was invited to participate in a program that would change my life. It was a 60 day commitment that amounted to about two hours a day. I almost didn’t do it. I almost said I didn’t have the time because I was too busy trying to build my coaching business.

This program gave me the opportunity to look under the hood so to speak, to see the engine of thriving online marketing in practice and step by step put the practice to work for myself. This changed everything for me. Everything. I will always be grateful to the person that launched that program.

From Process to Action

What I see a lot of coaches doing is what I started out doing until I figured out what the step by step process is for running my business so that it attracts my ideal client – and that is dabbling in all the steps, never really understanding how they all work together.

Worse than that, I know many coaches, who know they should be doing certain things – but aren’t even doing what they know with any consistency. If every my business drops off I know it’s because I haven’t been consistently doing for myself what I know and teach my clients.

You must get started implementing what you know and discovering what you don’t know – and all the easier with a coach or mentor to guide on a path they have traveled.

This story describes a practice that can be used for many different situations to create successful outcome in the midst of change. These simple steps may help you in moving your coaching practice forward:

• Identify the pain
• Identify the solution
• Identify the block
• Identify the process
• Find a mentor to instruct you in the process
• Act on the process

This story is how these steps worked for me. Let me invite you download a report on “The Five Secrets to Making Change – Time Proven Questions to Ask Yourself Anytime You’re Starting a New Business Ventuere” from one of the most trusted names in online marketing (he has worked with T Harv Eker, Bob Proctor, Brian Tracy, Julie Andrews and many others) – Alex Mandossian.

Where are you at in this process? Are you dabbling at article marketing, random in your posting to your blog? Or does your audience here a clear strong consistent message and know where to find it?

Please share with me your questions, comments or thoughts on this. I love hearing from you.

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What do Martha Beck, Michael Niell and James Ray all have in Common that Sealed their Success as a Coach?

…a Book!

Watch this video – there will be a different video daily and discover how a book and what you do with it will change your coaching career forever.

Alex Mandossian is the creme de la creme of Internet Marketing, no make that Electronic Marketing Strategists. (includes, iPods, Voice Messaging, Fax, any electronic communication tool that can be used to market). You may know of him, but did you know he is responsible for the success of many of big name authors success? including self published authors. There will be a total of 8 videos. I highly recommend that you come back and view them all.

If you are unfamiliar with Alex and his marketing genius – let me tell you that you have never, ever heard anything like this before. He’s not your average “Internet Marketer”. My words here would seriously be inadequate to convince you how important I believe this information could be to you. I hope I’ve earned your trust enough to say – “this is worth your time to watch.”

To Open Page with Video Player Click here

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So What?! Survey at Terry Dean dot org

So, what does this information have to do with me? This is where I read other IM & SM Guru’s on the Internet and post about what is relevant to building your coaching business.

I decided to start a category where I post about the different blogs or emails that I read that are of value to me as it relates to building a coaching business.

For my first “So What?!” take a look at one of my favorite Internet Marketing practionioners and educators. I learned so much from this guy – in fact, I can say it was with reading and implementing his material that I finally understood how to connect all the dots with the tools available on the Internet to create a cohesive business strategy.

On his blog, Terry Dean, ran a survey for his blog readers and posted the results here. The results were revealing, but I am probably less shocked than he says he was. And, while I agree each business should poll their audience for how they wish their information to be delivered I think there’s quite a lesson that can be learned from his results.

Most of us have been watching television our entire lives. We are conditioned to receive our information via some form of video. Most of us only listen to something when our visual attention must be on other things such as driving. Audio is the ultimate multi-tasking tool. Engage our eyes and you pretty much have all of us – whoa! Did I just say that? hmmm that’s an interesting observation. Makes me want to use video a LOT more.

It’s not a surprise that Terry is so successful at what he does as an Internet Marketing coach. He understands how to research within his market to give them more of what they want. Then it’s not a hard sell – after all they asked for it.

How are you understanding what you’re market is looking for?

Here’s another question – What do Terry’s results tell you about what the ideal information product might be, or what the ideal style of blogging could be if your market is similar?

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Website or Blog?

“I don’t get it, Melody, should I get a blog from Wordpress.com or Wordpress.org. What is the difference? And don’t I need a website first? How do I add my blog to my website?”

I heard this rush of questions come at me over the phone from a coach anxious to get rolling with her online business as a coach. I started rattling off answers about why she needed a “self-hosted WordPress blog” and she stopped me, “Whoa, Whoa, What the heck did you just say? Remember, I am a coach, not a geek!”

Okay, Okay, I know I talk “geek-ese”, but I promise I will try to make this easy to follow. And let me start by saying that you CAN do this and exercise some creative control over your Internet presence without turning into a geek!

Let’s start with

“Website or blog, do I need both? or which one is better to build my coaching business?”

From what I’ve read from other individuals that are thought leaders in the Web 2.0 world, the Internet is much more about engaging and communicating with the people who come to your “site”.  A traditional website of the ’90’s and early 2000 is more of an online brochure. It’s not very interactive though it does create a place for all the basic information about you to be found all in one place.

However, the same thing can be achieved with blog softare while offering you the ability to add fresh, changing content which is what the search engines love to match you with relevant search terms. A static (or unchanging) website gives the search engines very little information to use to match up with the terms that are being searched, especially when compared with any of the blogs in your niche. A blog will rank higher than a static webpage or website.

Your goal with your Internet presence is to share your expertise with your ideal prospect. Rajesh Setty of Life Beyond Quote, and The Fulcrum Effect
says that the more you share will cause a small percentage of your audience to pre-qualify themselves as your best clients setting above the “lowest price for hire” because they’re aligned with your message.

In what ways do you share your message so that you are able to establish yourself as an expert coach in your niche? Do you post in your blog frequently enough to engage your audience? How often should you post? What do you think?

In another post we’ll discuss the basic difference between blogging software and give you some information you can make a decision with.

Oh, and by the way, I covered this and 10 other questions about promoting your coaching business and establishing your Internet presence on a 60 minute teleclass. I host live events each week and cover the most frequently asked questions about how to Build Your Coaching Business Online. If you want to know more about the live teleclasses and the recordings, check out the page “Coaches Community“

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Top 10 Reasons to Use a Blog to Build an Online Presence & Establish Yourself as an Expert in your Niche

The very first thing a new coach or a coach new to online marketing needs to do is to

Build an Online Presence & Establish Yourself as an Expert in your Niche

There are many tools available that assist in this process of building an online presence, in my opinion and the opinion of many other business people online – a self-hosted blog is the best ‘hub’ for establishing yourself as an expert. The other tools such as social media play a part in your overall marketing plan and work well with your blog as “home base”.

Here are the top 10 reasons for a coach to use a blog to build their practice:

1. Your blog is a “hub” for all your other activities online. All marketing /networking efforts you do should point back to “home base” where your friends and fans can discover everything else (all your other publicized marketing / networking efforts) about you in one location.  Add links to your social media / social networking profiles where you can be found. If you produce audio or video to share your coaching message with your market – also list it on your blog.
2. Establish yourself as an expert with regular posting on your coaching method / solution.  Your posting frequency will increase your popularity two ways.
   • Face Value – the more you get your coaching message in front of your ideal prospect the more you build your credibility. Not a post that is a sales pitch – though it’s not bad to ask for the business – post something that is truly of value.
   • Google Juice – Google loves fresh, relevant, updated content with lots of internal linking – exactly what your blog is designed to provide as long as YOU post with regularity.
3. Engage your ideal prospect in conversation – the whole purpose for having comments available with every post is to open up the other side of the conversation. You will learn so much from you readers. The more feedback you get from you ideal prospect and readers the better your posts will be. Your readers will think you are reading their mind! So, write provocative posts, ask questions, encourage your readers to comment. Don’t worry though according to Jacob Nielson, 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing “a little” and 1% actively contributing.
4. Help people – after all isn’t that why you became a coach in the first place? As you build up your readership and get feedback in the comments you will begin to see comments how helpful your post was or you might see it on a social networking site. Even better is when your readers love your post enough to re-tweet and share it with their friends & fans.
5. Market your own product and services, as well as selectively promote affiliate partners. Your blog is your online place of doing business so don’t feel awkward “selling” something from your blog. This is the place to talk about your coaching services. This is the place to announce your newest product launch. Bad idea to make every post a strong push for business, but you can “season” every post with a small dose of soft sell.
6. Connect with Your Ideal Prospect. Your ideal prospect is online searching for products and services to relieve pain or improve the quality of their lives. Every post is an opportunity to connect and engage. Your readers will discover and connect with your energy as you share your information. And as far as search engines go – the relevance of your posts is how the searcher is matched up with your blog. The more you post the more often that is likely to happen.
7. Make a difference. Your blog gives you the tools to use words to make a difference in individual lives as well as in your community of readers / followers as a whole. This is very powerful. You’ve heard the saying, “The Pen is mightier than the sword.” You power to influence your niche is limited most often by you. Be a bold idea person! Make a difference!
8. Stay active and knowledgeable in your niche. If it is credibility in your area of expertise is what you are after – then count on putting time into research for your topic. Or as Guy Kawasaki put it “eat like a bird and poop like an elephant.” Birds consume 50% of their body weight in nourishment & food – and elephants…well you can imagine how they poop. What Guy was communicating in that statement is to consume voraciously on your topic of expertise and share your knowledge generously.
9. Create product. Yes, you read that right to create product - everything you post in your blog could be put together in an organized fashion to become an ebook or a printed book. This is a great thing to keep in mind as you’re laying out your blog categories & topics. In 30 – 60 days you could have enough material for a book (depending on how frequently and at what length you post.)
10. Attract clients – Isn’t this why you’re reading my blog? It is time to start making money. Your blog will attract and then develop the interest of your ideal client, but the more he or she reads desire will develop for closer access. If you are doing your job and making the offer in a variety of ways – you will attract your ideal client with your blog.

Here’s a question for you – How often would you be willing to post, if the more frequently you posted, the faster you could be considered the expert in your niche? 3 times a week, 2 times a week? Would you make time to post more frequently?

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Coaching Business – 5 Tips for Choosing a Challenge, or “Where will Your Business be in 100 days?”

Your coaching business will not be built in a day, but it will be built a little bit every day. Jeff Herring

The purpose of a 100 Day Challenge is to provide a strategy that will help you focus on tasks that will provide steady growth for your coaching business. In a 100 Day Challenge you elevate a particular goal to priority status. The idea is that by focusing on one single challenge or goal you can apply attention and activity to a single goal and see measurable results. If you have not started yet, it’s not too late.

The most important phase of the 100 Day Challenge is choosing the challenge. Here are three tips that I used when I set my challenge for the current challenge.

Tip One – Start at the end

Begin thinking about what you would like to happen in your coaching business. Think about the results that would be the most benficial to you. You might be a new coach that wants to fill your practice; or you might have a full practice, so you might decide that you want to create products that delivery your coaching message that you can sell without having to schedule more appointments in your already full schedule.

Tip Two – Choose a single challenge

The value of a 100 Day Challenge is that a single goal is elevated for your attention and activity. If you choose a goal or challenge that is too big, multifacted, or you might choose several goals, the power of the challenge is diluted because the focus is too broad. We all have things that we know we need to, or should be doing; and some of those things we do everything we can to avoid. I’m not necessarily recommending that you start there. Choose a goal that might be kinda fun as well as challenging. It will be much easier to commit to if it’s something that appeals to you.

Tip Three – Choose a challenge that you can commit to.

What would you do today, tomorrow and the next day, if you knew that in 100 days would bring your more clients, sell more product and allow you to work less and enjoy life more? Start with a challenge you can enjoy and be inspired in the journey to achievement. If the challenge is too big, or to boring you might not stick with it. We all have things we we have to but don’t want to they’re probably going to get done anyway just to avoid the consequences. For this exercise choose a challenge that you can get enthusiastic about.

Tip Four – Stretch yourself just outside your comfort zone.

Choose a goal that will help you to grow in knowledge and in experience. You will be rewarded with greater satisfaction if your challenge stretches you and causes you to push yourself just outside your comfort zone. If it’s too easy or it’s something that you’re already doing you won’t realize the full benefit from the challenge. As you stretch to acheive the goal you will be expanding your capability and reach, there is great satisfaction in this growth. Do not underestimate the power of the energy that comes from elevating a goal and focusing your attention and energy on it’s acheivement.

Tip Five – Must have a “payoff” and measureable results.

There is not much worse that to do something and have no idea when you’ve reached success. So, as you set your challenge you should be able to tract your activity towards your goal. There needs to be a “woo hoo” at the end of the jouney…and along the way. If you don’t plan small benchmarks of success along the way you might get discouraged and quit before you have a chance to experience the power of the 100 Day Challenge.

An example of small bench marks of success and payoff is my challenges to create 100 pieces of content in 100 Days. One of the pieces of content that I am creating is articles. For me the mini payoff is to check my author stats on Ezine Articles. I love to see how many views and click-throughs from my articles. I try to come up with articles that generate more views than the last one. I’ve kinda made a game out of it.

Don’t let fear stop you.
Don’t let the tryanny of the urgent keep you from the important.
Let’s get started!

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Developing a Stronger Coaching Message to Attract More Clients

The stronger your coaching message — the more focused your message is on the real live needs of your prospects – the more prospects you’ll convert to paying coaching clients.

I’ve said it myself, in the beginning when I first started coaching, “I can coach anyone about anything.” But you know what, that’s just not accurate. Because of my unique background and training there are clients that I am more suited for coaching.

I’ve discovered that the more I coach or deliver my coaching message in some fashion – such as writing blog posts, article marketing or interviewing brilliant guests on my Get More Business Radio Show – the stronger, more developed, and much more effective my coaching message is when it comes time to deliver during a coaching session.

Not only do all these strategies of blogging, writing articles and Internet radio help me to promote and broadcast my message, but refines and perfects my message; and my clients benefit from it.

Whenever I work with new coaches, I encourage them to just keep coaching – even if it is what I call “gratitude coaching”. Gratitude coaching is when the client does not pay for a session because the coach is “giving back” by assisting someone who is unable to pay them back. It’s a way of putting out good vibes  into the Universe by giving thanks – sometimes in advance of ever having received anything. Besides sowing good vibes the new coach is also developing a more accurate picture of their own coaching message.

The important message to the new life coach is to develop a strong coaching message by coaching within their area of expertise – and keep coaching – keep delivering the coaching message often.

• Write articles daily or weekly
• Post regularly on a blog
• Start your own Internet radio or video broadcast with a regular schedule

Establish a perspective that delivering your coaching message as often as you can is your business – don’t wait until you have “coaching clients”.  Even after you begin to build your coaching practice – create additional avenues where your coaching message continues to promote for you automatically and continuously – even while you sleep.  Everything you publish on the Internet remains to carry your message to your ideal prospect for as long as it’s published. The more messages you create and publish, the more your coaching message will be promoted -  and the stronger you delivery will become in the making of each post, or article.

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