Get More Business Show – Jason Kintzler, Press Release meets Social Media
So easy to spread the word with PitchEngine! I love this tool and expect to submit many more press releases because of the enhanced ability to add other social media tools, particularly the audio & video tools to each press release. Pure genius!
Listen to Jason Kintzler and I on Blog Talk Radio – Live on Friday 9 am pacific or 12 pm eastern. And, as always the show will be archived for your convenient listening on demand. It’s a beautiful Web 2.0 world that we live in!
Please stir up some conversation here – What? I can’t hear what you’re saying? SAY SOMETHING! MWAH! Love Ya!
P.S. It’s extremely important to create a Media Plan – Joan Stewart is THE best in the business. If you take your business seriously enough to get free press, Joan’s the gal to teach you how to create a comprehensive plan.
![[Post to Twitter]](http://thesmallbusinessguru.com/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Welcome back! Would you like to be updated in Google Feed Reader when I update my blog? Please subscribe to my RSS feed. Thanks again for visiting my blog! Did you leave a comment? I'd love to know what's on your mind...
The Two Things You MUST do Before You Post Your Press Release Online
First, before you write your first press release – you must begin to capture your visitors name and email address at your website! You’ll lose momentum if you bring lots of traffic with your press release or other publicity without preparing to capture the traffic for further conversation.You need to offer some information of value in exchange for your website visitor‘s name and email address. Offer a report, white paper, a “cheat sheet” or previously recorded audio that delivers a portion of the information your customer or website visitor has come to your website to discover.
Second, many experts also recommend that you create specific landing pages where visitors will “land” as they click through from your press release to your website. Let’s say your press release is announcing a new product, the link in your press release should take the traffic from the press release directly to a landing page regarding the new product, rather than the home page of your website. You don’t want to make the site visitor that discovered your press release have to search your website for the new product being announced.
Related Entries:
