Get More Business Show – Jason Kintzler, Press Release meets Social Media
So easy to spread the word with PitchEngine! I love this tool and expect to submit many more press releases because of the enhanced ability to add other social media tools, particularly the audio & video tools to each press release. Pure genius!
Listen to Jason Kintzler and I on Blog Talk Radio – Live on Friday 9 am pacific or 12 pm eastern. And, as always the show will be archived for your convenient listening on demand. It’s a beautiful Web 2.0 world that we live in!
Please stir up some conversation here – What? I can’t hear what you’re saying? SAY SOMETHING! MWAH! Love Ya!
P.S. It’s extremely important to create a Media Plan – Joan Stewart is THE best in the business. If you take your business seriously enough to get free press, Joan’s the gal to teach you how to create a comprehensive plan.
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The Two Things You MUST do Before You Post Your Press Release Online
First, before you write your first press release – you must begin to capture your visitors name and email address at your website! You’ll lose momentum if you bring lots of traffic with your press release or other publicity without preparing to capture the traffic for further conversation.You need to offer some information of value in exchange for your website visitor‘s name and email address. Offer a report, white paper, a “cheat sheet” or previously recorded audio that delivers a portion of the information your customer or website visitor has come to your website to discover.
Second, many experts also recommend that you create specific landing pages where visitors will “land” as they click through from your press release to your website. Let’s say your press release is announcing a new product, the link in your press release should take the traffic from the press release directly to a landing page regarding the new product, rather than the home page of your website. You don’t want to make the site visitor that discovered your press release have to search your website for the new product being announced.
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New Generation Press Release
Press Release – Joan Stewart of PublicityHound.com - Listen in as Joan reveals how to promote yourself as an “expert” in your field for the puposes of promoting your business. Get More Business as an expert!
I am so excited to announce that Joan Stewart of PublicityHound.com will be my guest on Friday’s podcast. My guest, publicity expert, Joan Stewart will share with us how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. Joan will explain to us how the Internet has changed everything when it comes to publicity. If you’re writing press releases primarily for journalists, you’re doing it the old way. Learn how to do it the new way–by writing direct-to-consumer press releases and posting them online so you can bring buyers directly into your sales funnel. If you want great public relations and publicity, you no longer have to rely exclusively on journalists–ever. And if they cover your story? Well, that’s just gravy
