The Two Things You MUST do Before You Post Your Press Release Online

First, before you write your first press release - you must begin to capture your visitors name and email address at your website! You’ll lose momentum if you bring lots of traffic with your press release or other publicity without preparing to capture the traffic for further conversation.You need to offer some information of value in exchange for your website visitor‘s name and email address. Offer a report, white paper, a “cheat sheet” or previously recorded audio that delivers a portion of the information your customer or website visitor has come to your website to discover.

Second, many experts also recommend that you create specific landing pages where visitors will “land” as they click through from your press release to your website. Let’s say your press release is announcing a new product, the link in your press release should take the traffic from the press release directly to a landing page regarding the new product, rather than the home page of your website. You don’t want to make the site visitor that discovered your press release have to search your website for the new product being announced.

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Get More Business - Publicity Hound - Joan Stewart

Press Release - Joan Stewart of PublicityHound - Listen in as Joan reveals how to promote yourself as an “expert” in your field for the puposes of promoting your business. Get More Business as an expert!

Joan Stewart’s free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity.

Today, Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin.

As a media relations consultant and professional speaker, she shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice.

Her popular electronic newsletter called “The Publicity Hound’s Tips of the Week” goes to more than 30,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes (one in each issue) you’ll find anywhere.

On today’s show, Joan Stewart will share with us how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. Joan will explain to us how the Internet has changed everything when it comes to publicity.

If you’re writing press releases primarily for journalists, you’re doing it the old way. Learn how to do it the new way–by writing direct-to-consumer press releases and posting them online so you can bring buyers directly into your sales funnel. If you want great public relations and publicity, you no longer have to rely exclusively on journalists–ever. And if they cover your story? Well, that’s just gravy!