Are you being “googled”? What are your prospects finding about you online?
Your audience may know more about you than you think they do – or they may know nothing about you at all – both could be bad news!
A couple of weeks ago I was seeking affiliate partners for another project for offline business owners. I connected with a man who was well connected within the community and new that if I could have his help I would be more productive in reaching my ideal clients. He listened graciously to my presentation, asked a few questions and told me he would look over my proposal and get back to me.
Two weeks passed and I received an email from him. The statement that stood out to me was,
I have been doing research to make sure you are legit.
You have a pretty good web presence.
It is nice to also see you have Christian websites linked in with your business sites.
He basically “googled” me to find out what “foot prints” I have left all over the Internet. He read my blog, my articles, my Twitter stream and very likely posts that I’ve made in various discussion groups. I have been online since the late ’90’s so there’s probably lots of “tracks”.
His decision to my proposal was an enthusiastic yes! All of my previous Internet activity influenced his decision to work with me.
More and more your prospects and clients are checking you out to see if you are “legit” as a coach.
Let me ask you this, Is there enough evidence on line that your prospects can easily find online that would help your prospect to choose YOU as a coach?
Start with your blog, publish articles, participate in social networks & discusssion groups. Start TODAY.
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Get More Business Show – Jason Kintzler, Press Release meets Social Media
So easy to spread the word with PitchEngine! I love this tool and expect to submit many more press releases because of the enhanced ability to add other social media tools, particularly the audio & video tools to each press release. Pure genius!
Listen to Jason Kintzler and I on Blog Talk Radio – Live on Friday 9 am pacific or 12 pm eastern. And, as always the show will be archived for your convenient listening on demand. It’s a beautiful Web 2.0 world that we live in!
Please stir up some conversation here – What? I can’t hear what you’re saying? SAY SOMETHING! MWAH! Love Ya!
P.S. It’s extremely important to create a Media Plan – Joan Stewart is THE best in the business. If you take your business seriously enough to get free press, Joan’s the gal to teach you how to create a comprehensive plan.
