What is “Viral Marketing”?

I was invited by the show producer to view the brand new Shama TV. Shama Hyder, online marketing and social networking expert started video-casting just this month. Shama is knowledgeable and shares quite a bit of wisdom in just just a few minutes time.

I think I enjoyed her 2nd Video post the best, entitled, “Why Products and Services Don’t Go Viral” it’s a short video with a thought worth considering.

 

I would agree with Shama with one addition – Yes, Shama, it is the idea that goes viral, but not just a simple idea. The idea must be something that emotionally engages and includes the audience. They have to “see” themselves using, enjoying, benefiting or some how identifying and engaging with the idea.

Ideas are powerful. Ideas that move us emotionally are…viral – shareable. If we identify with the idea represented in the product or service presented we’re likely to share it because by sharing the idea it gives us the power to emotionally touch or move our circle of influence.

Shama TV has great potential. Wonderful idea. Video-logging is a great way to engage your audience, to build a relationship and give your viewers a chance to get to know you better. I am looking forward to getting to know you more through your videos.

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