Online Marketing: How important is blogging to building your coaching business?

Last Friday on the Get More Business Show, my guest was Cathy Perkins, The Wordpress Wizard . We had several wonderful questions on blogging and using the Wordpress Blog platform. Cathy answers some of the questions on her blog. There are a few more that she will be posting on as well. The show is available here for you to listen and learn valuable information.

Please understand that blogging is one of THE most important tools to evolve and present your coaching message to your marketplace. I mentioned on the show that I had seen a tweet come through from John Jantsch of Duct Tape Marketing that literally stopped me in my tracks. I did a quick screen capture of the tweet to share with you here:

Jantsch says that your blog is your “expert base” and social media are outposts. Before the social media outposts can make sense you need the platform or expert base that your blog provides.

If this is true, then doesn’t it make sense to elevate the importance of posting regularly to your blog?

On the Get More Business Show Cathy Perkins talks about committing to posting a set number of times a week, and recommends polling your audience. If you’re new to blogging and having built up an audience or following yet, then let me encourage you to post more frequently – say maybe 3 – 5 times a week – in order to attract a following.

Why posting frequently and regularly will establish you as an expert online

Google loves fresh new content and will send it’s search bots out to visit your blog more often if it is updated with fresh, relevant content. Understanding the key words & phrases that your marketplace uses to search by and using these key words & phrases in your content will establish relevance. Posting regular & frequent will attract search engines to update how you rank for those key words.  Posting frequently and regularly is one of the best things you can do to impact where you rank in the search engines and how quickly qualified prospects find you when searching for the answers and solutions you provide with your coaching message.

If you are building your coaching business, or promoting your book or your speaking business – a blog is more powerful to establish an international or local expert presence online than any other activity. Tap in to this power and use to your advantage by:

1. Create a schedule of delivering samples of your coaching message
   • What will your message be for each post?
   • How many days a week will you post?
   • When will you set time aside to post?
2. Set up and work with a powerful, flexible blog platform
   • I personally recommend Wordpress blog platform – we’ll discuss this later this week in future posts.
3. Connect your blog with your social media outbosts and other bloggers.

I strongly urge you to host your own blog rather than host with blogger.com or wordpress.com. Hosting your own Wordpress blog is very simple. In a future post I have created a short video on how simple it is to set up a self hosted Wordpress blog.

I register and host all my domains at My Small Business Website. They have friendly, 24/7 customer support and they install Wordpress blogs at no additional charge for all hosting accounts. They do not customize the blogs but they do install. We’ll talk more about how to customize your blog. Don’t worry, it’s very simple.

Remember, It’s not too late to get started!

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What is your burning question about Wordpress or Blogging?

Do you have a burning questions about using Wordpress, or how to make your blogging more effective for building your online presence for coaching, speaking, or book sales? Friday, March 13, 2009, the guest on Get More Business Show is Cathy Perkins, The WordPress Wizard. Cathy will join us to discuss the power of a Web 2.0 blog as a primary tool for delivering your coaching message. If you’re a speaker or author your blog is your 24/7 platform – your sales team that never fears rejection and quietly delivers your message while you sleep. I love my guests, but YOU make the show. I need to hear from you – what do you want to know about

• setting up a Web 2.0 blog that will attract crowds of loyal readers
• blog audit on your existing blog – how effective is your blog really?

Please post a comment here with your questions and I’ll ask Cathy on Friday, March 13th, 2009. Be a part of the show with your question and join in the chat or call in – Get More Business Show. Update: Here are questions that I am receiving for posting this question on Twitter:

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