How to Write more Articles in Less Time, Get Your Information in Front of More Eyes

Today on the Get More Business Show.

Jeff Herring is a recovering marriage and family therapist, having spent 21 years building a thriving practice in Florida. He has written a weekly nationally syndicated relationship column since 1994 that reaches over 20 million readers a week.

When Jeff turned his article marketing expertise on the internet, he created a flood of traffic to his web sites that he could not stop if he wanted to.

Jeff has broken article writing down to what he calls The Four Pillars:

• Article Writing
• Article Submission
• Article Marketing
• Article Income & Product Creation

He tells me that he has first hand experience that proves that the more articles your write and publish, the more all your other numbers will be.

• More Prospects
• More Web Trafic
• More Product
• More Profitability

Since Jeff has been writing at least weekly (and more since he also does article writing for other Internet Marketers) since 1994, he has developed quite a strategic approach to business building with article marketing.

My goal will be to get Jeff to talk more about the marketing that happens once the articles are written and how articles are developed into full blown products. Jeff assures me that article writing will get anyone that can write a seven item grocery list can write articles as a business development tool.

Coaches - Build Practice using Article Marketing

I’m joining Coach Dave Buck of Coachville (virtually, of course) in his quest to create a “relentless demand for coaching.” My message is to the Coaches that provide powerful, and provacative inspiration for “playing big” in the game of Life.

One of the tools that I recommend to Coaches is Article Marketing.

From Wikipedia, the free encyclopedia

Article marketing is a type of advertising by writing short articles related to business’ respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ which include references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms) it is commonly utilized by business owners as a means of obtaining free press space. The local business provides useful content to the newspaper free of charge and in return the newspaper prints the business’ contact information with the article. Since newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.

For example, an accounting firm may market itself by writing an article titled “The Top 10 ways to Avoid Getting Audited” and offering it to the local newspapers 2-3 weeks prior to tax season. Similarly, a roofing company could offer radio stations a concise article on “How to avoid ice damage to your roof this winter” shortly before the winter season.

With the rise of ecommerce and online marketing, article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with essentially free content and advertisers with essentially free advertising. However unlike the off-line version, there are additional dimensions to article marketing online. Most notable among the differences is the use of articles for search engine optimization.

Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already interested group of readers.

There’s a plethora of information available on the Internet on the topic of Article Marketing. I may even recommend products to help you get started in a future post. It does help to have someone guide you through the process and develop your strategy. Believe me there’s a lot of behind the scenes strategy that goes into each article - however, much of it can be automated so that background work is eventually minimized in comparison to initial learning experience.

Anyway - I’m jumping ahead in the process today by providing a list of where to submit your articles. The reason I’m jumping to that is so that you can go look at what others are doing with articles. Read the busiest article posters to see what / how they are doing it. You can be sure if they’ve posted a lot of articles  - it’s probably at least creating traffic to their website - if they’re doing it right.

There are new article directories coming online all the time. Here are a few of the ones that I’ve read are pretty reliable and or have been online for awhile.

http://www.ezinearticles.com
http://www.goarticles.com
http://searchwarp.com
http://www.articledashboard.com
http://www.articleclick.com
http://www.articlecity.com
http://www.advisor.com
http://www.ideamarketers.com
http://www.articlecube.com
http://www.articletrader.com

In a future post I’ll describe a strategy that a coach could use to build their practice with Article Marketing.

Another similar idea is to build lenses at Squidoo. This is a very interactive tool and would work well with an article marketing campaign by providing a referral center for additional tools and resources that can be used with the topic of the article. (Lensmaster who like this idea please comment here!)

I love comments to my blog posts - please join in the conversation!

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