Get More Business - Social Media Marketing
May 23, 2008
Download the Get More Business Podcast - Social Media Marketing:
Today we’re going to discuss Michelle MacPhearson free e-book at http://www.socialmediadaily.com. Michelle says, “social media can bring you an absolute torrent of traffic. The key is familiarizing yourself with the websites you’re working with and then catering your message to them.” Let’s see what we can discover from her tool. Live weekly show, Friday, 9 am PST - www.GetMoreBusinessPodcast.com brought to you by host Melody Campbell of www.TheSmallBusinessGuru.com
- Download and listen to the audio
- Download Michelle MacPhearson’s ebook
- Do the checklist
- Get traffic
It’s that simple!
Join in the conversation live or post comments here at the blog.
Melody Campbell
Quantum Goal Achievement Specialist
Get More Business Podcast for Friday, May 9th - CorePage
May 8, 2008
Join me this Friday, May 9th as I interview David Peltz, creator of CorePage.
Listen in for a SHOW SPECIAL - by listening in Live or Archived you will hear a “secret code” that will entitle you as my listner to a special free offer - no purchase necessary.
CorePage is designed to help people, especially those in sales, to quickly and easily present their content to prospects and customers in a professional manner, and track whether or not it has been viewed.
CorePage allows you to instantly create branded, custom web pages specifically for individuals, that are filled with links to… anything online. This is a whole new way to professionally present yourself to prospects and customers.
Finally, you’ll know whether or not they’re clicking to see your matierials. With CorePage, you’ll know who, what and when.
Though initially conceived as tool for the presentation of portfolio materials for those in advertising and other creative fields, the reality today is that people in many industries have sales literature, animated demos, videos, photos, documents and more that are either currently stored on line, or can be.
This is a pretty amazing tool. There is a free account with up to 5 pages. Listen to the show to discover how it would be useful for your business. (the “secret code” will get you double the free pages).
SEO Book & Tool - Search Engine Optimization Book
May 2, 2008
Today on Get More Business we will be reviewing Aaron Wall’s SEO Training Program and Tools.
Listen to the review of Aaron Wall’s SEO Training / Book / Tool site.
If you’re following along at Aaron’s site while listening to the call you will want to click on this link to see what I’m describing. While you’re there get the free account and get the basics of SEO for your website.
This tool / training is MUST HAVE if you’re serious about generating an income/meaningful traffic from your website, your blog, or any Internet presence. If you’ve got a charitable cause you’re promoting on the Internet - you need this training!
How to Choose a Profitable Niche Market
January 3, 2008
Does it always seem like others find all the profitable markets…while you’re stuck slaving away looking for a good opportunity? On January 4th, 2008, Terry Dean, Author & Marketing Coach will join me on Get More Business Podcast to discuss what he’s called a “virtually fool-proof method of chooosing slam dunk markets.”
Terry Dean is an Internet Business Coach Focused on Helping Small Business Owners Use the Internet to Earn More, Work Less, and Enjoy Life. He started his first online business way back in 1996…an eternity in Internet time.
Before he started online, he was delivering pizzas for a living at LIttle Caesar’s for $8 an hour. Using the power of the Internet, he was full-time in business online in less than 6 months. Two years later he started teaching others on how they too could use the Internet to grow an online business…whether they work from home or run a local business marketing to a local audience.
One of his most memorable moments was sharing how to profit online in front of live audiences…producing as much as $96,250 in sales from a single email to his list during a weekend conference.
His Netbreakthroughs membership site was a Whos-Who on Internet Marketing Experts and Gurus. He sold this consulting business in 2004 to take time off and now concentrates more on using his knowledge and background to coach others to success online.
Download Terry Dean’s special report for Virtually Foolproof Method of Choose Slam Dunk Markets. Here’s what you will learn in this special report:
- How to Come Up With Ideas for Markets
- Come Up With Ideas Off the Internet
- Affinity Markets or Objective Markets
- Is It Cost Effective to Reach the Target Market
- Some Markets Are Not Reachable Online
- Is There Enough Money In The Market
- What About the Competition
- Survey Your Market to Know Them
- How to Estimate Your Future Cost Per Sale With Surveys
- Survey Questions You Should Use
- Choose Your Market Eight Step System
- Choose Your Market Flowchart
I was stunned when I saw how easy it is to use tools on the internet to discover where the money is flowing - who’s buying what and where.
You can listen live on Friday at 9 am Pacific. Join in on the call with Q & A at the end of the call. If you miss the call listen in to the archived podcast.
It’s really easy to set up your own web site with My Small Business Website. Affordable domain registration, web hosting, shopping carts, email accounts that match your domain and more. We even have simple templates for the beginner. All this and 24/7 support! Hosting as low as $3.99 a month!!
Related Entries:
The Ultimate Referral System Series
Referrals, Get all You can Handle
Get More Business Podcast - iContact - Jeffrey Gray
December 7, 2007
I just finished recording with Jeffrey Gray of iContact you can download or listen on demand here.
Today’s podcast covered some of the basics to get started. The information can be used no matter what email service you’re using. I have a dedicated page with explanation on the tools you need and why. I’ll be expanding on this content over the next few weeks.
Try iContact for free now! Discover the tools available for messaging and managing your email newsletter, complete with screen shot visuals. Try the service out free for 15 days.
Next Friday’s Podcast is with Ron McDaniel, Author of Buzzoodle. He’s an expert on how to start an intentional “buzz” about your product or service. On the show He’ll talk about how to start a buzz and keep customers and downline talking about your product or service for all the right reasons.
I’ll be reviewing Ron’s book - Buzzoodle where I’ll give some of the examples he has in his book of how to create a buzz. These are things that ANYONE can do and the results are way better than traditional advertising.
Take the Survey! Tell me what you want to know about Email Newsletter Marketing…
Email Marketing - Top 10 Email Newsletter Mistakes
December 5, 2007
It’s getting to be more and more challenging to use email effectively to generate leads or generate business. However, if you are going to use email marketing it only makes sense to understand this changing marketing tool.
Friday at 9 am Pacific the Get More Business Podcast will be back with a very special guest. On Friday’s show we will hear from Jeffrey Gray. He’s the guy that writes the iContact.com blog “Ask the Marketing Guy”. This blog is just one of the resources that iContact provides to aid users in both email and blog marketing.
Jeffrey and I have prepared a list of questions to cover the basics - Tell me if we’ve left something out. Remember, we only have one hour to ask these questions.
- What’s the best time to send
- How to increase deliverabilty
- How to increase email opens?
- Why do subscibers open your email
- How to build your email list
- How to maintaining your list
- Where to find content for your emails
- How often to send emails
If you have a burning question that I don’t have on this list - leave a comment to this blog post…and join us on Get More Business Podcast LIVE.
Email Marketing
December 1, 2007
Anybody who does any business on the internet knows that you have to have an effective way to communicate with your clients. For most Internet businesses email messages are the life blood of their business. I’m talking legitimate double opt-in email messages where your customers request to hear from you via email. Over the next few weeks I’ll cover some things you need to know about list building and email message creating for maximum impact. The goal is always to GET MORE BUSINESS.
I’ve been using iContact for about a year now and I really love it! It’s easy to use and there’s a whole library of articles and resources that I use to help me make my email marketing more effective. They even have a “Marketing Guy” that you can submit questions to that he answers in his blog - you can get your questions answered as well as read answers to questions you’ve never thought of yet - because someone else has asked the question! The Marketing Guy on iContact is Jeffery Gray - I’ve invited him to join me on my Get More Business Podcast. We’ll grill him for all he knows for one hour! I hope you can join us. I will announce the day and time of the event just incase you want to join us live. Or come back and listen to the recorded event.
As The Small Business Guru, I’ve teamed up with iContact and together we’re offering my blog readers a 15 day free trial. I think this is so important because I hate signing up for a service only to discover that it’s hard for me to use or that it’s not everything it was advertised to be. Go ahead sign up for free and for two whole weeks you can create /send messages and poke around in the resource center to get all your questions answered.
Here’s a few details and screen shots for you to view and consider what iContact has to offer:
With iContact’s extensive features, you can easily create Email Messages, send them to your subscribers, and track their performance. When you apply Autoresponders to your email marketing campaign, you can stay in the forefront of your customer’s mind with automatic messages based on timed sequences or customer actions. Surveying provides you, the marketer a platform to collect data from your customers and iContact provides you with the real-time results of your data.
RSS Feeds are the latest direct online communication tool. Your customers will immediately receive your most recent messages when they sign up for you RSS feed. iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, blogs, surveys, and autoresponders.
Learn More about Marketing Online with iContact with a 15-Day Trial
Standard Features (Included free with your account!)
| Mail-merge Personalization Forward-to-a-Friend SpamCheck™ Bounce-Back Handling WYSIWYG Newsletter Editor |
Message Scheduling Assured CAN-SPAM Compliance Open and Click-Through Tracking Subscription Management Over 300 Templates Included |
Advanced Features (Also included free with your account!)
| List Segmentation Multiple Message Autoresponder Integrated Surveying RSS Feeds |
Advanced Analytics Event Management Industry Leading Deliverability Public Newsletter Archive |
Example Templates
iContact Screenshots
My Number One Source of Business
September 28, 2006
Right now I am so busy with my own business of promotional products that I have little time to go out and find new customers. My number one source of business is previous customers. My customers hear from me regularly. I keep a steady flow of reminders that I can serve their needs for anything with their custom logo.
All customers who have given my their permission receive an email with a case history of how results were achieved using promotional products. This is to give them an idea of not only what items can be printed with their own customer logo, but also how the items can be used to achieve a desired result. These case history emails go out once every week.
Twice a month a postcard is mailed directly to the customer. These postcards are themed with a particular product or group of products that is timely for the next promotional opportunity coming up. For example, one of my August mailings was a reminder to place calendar orders for 2007 calendars.
I know many business owners that spend lots of time and money going after new customers, doing absolutely nothing to get previous customers to come back. I have been the customer of many businesses that I never, ever hear from again. For example, I have purchased several brand new cars over the last 15 years or so - not one of the sales people, nor the dealer has EVER contacted me about purchasing another new car. I think I’ve purchased each one of them at a different car lot. No one ever followed up after the sale.
How about a hair dresser or nail tech? I’ve never gone to anyone that has had any type of a follow up system. Just recently my current stylist’s shop started a fun idea to get patrons to schedule their next appointment before they leave the shop. They have a spinning wheel that you get to spin just as you’re paying for the service just completed. When the spinning wheel stops you are the proud winner of a free service on your NEXT visit. On my next visit after getting my hair cut, I get a mini facial. What a great idea! One day before the scheduled appointment someone calls to make sure you haven’t forgotten the next appointment.
What other ways can you keep in touch and keep your current customer coming back for more of your good service or products?
Make your past and current customers your number one focus. It may be your number one source of business.
Complete Website in a Day - for a Newbie!
August 19, 2005
I just discovered the most amazing tool. This tool will allow an absolute novice to create and publish a complete website in just a few hours. In fact you could create a website a day if you’re trying to create an income with affiliate marketing.
This amazing tool is XSitePro
What impresses me most is that XSitePro allows you to create a website that is NOT just one of those amateur-looking, cookie-cutter, template-based websites — or one of those starter web pages that you get from web hosting companies for free. It’s an attention-grabbing, fully integrated website that has:
- Any number of webpages created in the exact layout you want.
- Every page on the website is search engine optimized to rank well with the search engines — and designed to bring you web traffic immediately.
- Sophisticated functionality, which includes automatically-generated footer menus, site maps, link pages, and other site enhancers.
- An eye-catching pop-in window that slides into your website visitor’s screen at exactly the moment you want your visitor to see it. Note: This pop-in window is undetected by pop-up blockers.
- Easy maintenance — Whenever you make any change, all of the pages on your website are automatically updated to reflect the change. You no longer have to do the tedious task of manually implementing the change on all your webpages one by one.
All of this and you don’t have to key in one line of code!
XSitePro will absolutely revolutionize the way I do business. Forget Frontpage and Dreamweaver. This is soooo easy to use. Your XSitePro generated website could be indexed by the search engines and generating income in just 4 or 5 days! What if you put up multiple sites on multiple topics? Sound too good to be true? If you can fill in the blanks you can have a professionally built, search engine hungry website.
This product has a 100% money back guarantee. The guarantee is simple. If, after previewing XSitePro for 365 days (yes, one whole year - or at any time within the year), you feel it is not worth at least 10 times its purchase price in terms of present and future profits, Paul Smithson, the developer will be more than happy to refund every cent of your money.
If you are disappointed in the results you’ve been getting so far with the way you’ve been doing things, laboriously building your website(s) - getting frustrated when you have to make changes - wishing your site could be more professional looking - STOP and try XSitePro With a 365 day money back guarantee you can’t really go wrong unless you don’t use it.
I know this sounds like one big commercial, but I am so impressed with this product!
I am going to put my money where my mouth is and put this software to the test. Over the next few days I am going to research and build some sites, publish them and see how long before I get results.
"I’ve always been the opposite of a paranoid. I operate as if everyone is part of a plot to enhance my well-being." — Stan Dale
Blogging for Business
August 16, 2005
I’ve been a small business owner for a long time, over 23 years. I’ve been on the Internet with one of my businesses (GiveAways Plus or The Small Business Guru ) since 1999. I’ve been ahead of many of my competition in the Ad Specialty Industry using the Internet to build my business. But along came blogs, RSS feeds and pod casting and I feel like I got lost in the rush of technology. Initially I grasped the power of blogging a few years ago but I just couldn’t put my hands on good information to get me started on what to do to get started. I couldn’t figure out how to customize the design and make it look and feel the way I wanted the blog to represent me.
Finally, someone who I respect has made a very easy to understand tool that I can use to get me started and on track with this vital tool for my business. I have to give credit for making every step so easy to understand with step by step instructions to follow. John Jantsch, of Duct Tape Marketing, has written a super easy to follow step by step guide to getting started with blogging your business. His digital publication, Blog Lightning , describes such a thorough process for getting started you could actually get your blog started and promoted all in one day.
Being a mom of three children and a small business owner with lots of deadlines and responsibility, It took me about two days to get my blog set up, designed and promoted. Now all that’s left is posting.
In future posts I will cover how blogging can be used for different types of businesses for Lead Generation for small business owners.
I am preparing for a Teleseminar on Blogging for Small Business Promotion. I’d like to hear from you on the subject. In fact, I am gathering questions for this event so that I can prepare comprehensive content that covers the most relevant topics that you want answers to. Please submit questions here. Listen in, I may use your question.
Today’s Resource:
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