The Two Things You MUST do Before You Post Your Press Release Online

First, before you write your first press release - you must begin to capture your visitors name and email address at your website! You’ll lose momentum if you bring lots of traffic with your press release or other publicity without preparing to capture the traffic for further conversation.You need to offer some information of value in exchange for your website visitor‘s name and email address. Offer a report, white paper, a “cheat sheet” or previously recorded audio that delivers a portion of the information your customer or website visitor has come to your website to discover.

Second, many experts also recommend that you create specific landing pages where visitors will “land” as they click through from your press release to your website. Let’s say your press release is announcing a new product, the link in your press release should take the traffic from the press release directly to a landing page regarding the new product, rather than the home page of your website. You don’t want to make the site visitor that discovered your press release have to search your website for the new product being announced.

Related Entries:

New Generation Press Release

Publicize your Podcast or Blog using Feedburner.com

Using RSS feed at Feedburner to promote your podcast or blog.

1. Open an account and burn your PODCAST feed at www.feedburner.com

2. Create a Headline Animater (feature of Feedburner.com)

    Headline Animator: Create and customize an animated banner that cycles through your feed’s five

    most recent items. It’s an easy way to promote your content anywhere you can place a snippet of

    HTML.

3. Put the code for your Headline Animator on the home page of your yahoo groups AND in your email

    signature. (your email needs to support html)

4. Put the code for your Headline Animator on your Ryze Page, MySpace, Facebook, Squidoo, or other social networking page.

Write titles for your show with the first 3 words to grab attention or with your market’s key phrase or word. Only the first 3 or 4 words are going to be seen in the headline animator, so words like “Episode one” or the name of someone name not universally recognized just won’t draw listeners. Good topics for a woman’s health site might be -

•   Hot flash free
•   Depression and Hormones
•   Never Sick Again?
•   35 symptoms of Menopause

See my headline animator on my Rzye Network Page to see how I use this space to send people to my podcast.

↑ Grab this Headline Animator