Live from the Direct Sales Party Bookings Teleconference with Karen Phelps
Posted by Melody Campbell on December 12, 2007 · Leave a Comment
Direct Selling Expert, Karen Phelps Specializes In:
Industry; Leadership Skills, Image and Self-EsteemI was on the call the evening of December 12, 2007 – got the notes from the call. Very common sense information. It’s about treating your direct sales business like a business.
First Karen starts of with the bigger goals such as
- What is the dollar amount you want to do in January
- What number of parties you have to have in order to earn that income?
- Set up dates that you’re willing to conduct parties and put the dates on your booking tree.
- Determine how you will keep your “store” open for January.
- Pre-Determine your Monthly offer and limit the information you share to a week so that your hostess doesn’t schedule at the end of the month – leaving the first of the month empty. Say “I know you’ve been wanting ________ from our catalog. I have a few dates in January left to take advantage of the January Double Hostess credit.” Guide your hostess to the date choices YOU want to have booked.
- Call hostesses that booked last January.
- Call prospective hostesses that said “Call me after the first of the year”
- Start call in NOW to book January.
- Keep a customer information card so follow up calls are easier because of familiarity.
- Call all of the “Maybe later” – The people that said call me later. Let them know you’ll be calling them at a later date when you need to fill in booking dates. They will expect that you will call them.
- Call previous hostess that promised they would rebook.
- If you send out invitations for your hostesses you have copies of their guest list so when you call hostesses to book a new party you can use the last list and just ask her for modifications.
- Prepare a script – know what you’re going to say. (Karen gave examples of the scripts she has used.)
- Offer a special bonus – “Wouldn’t it be wonderful to receive _______, in addition to the normal hostess gifts. I have a few bonus booking dates left. I wanted to be sure to call you because I knew you’d want to take advantage of the special bonus. The dates I have available are ________ or ___________. Which date works best for you?”
- Especially for parties during the first of the New Year – mail invitations for you hostess – make calls for the hostess – It’s too busy during the Christmas. Your hostesses might not get their invitations out if you don’t help them.
- Do a “Toast the New Year” bring sparkling grape drink
- Have “Nutty Buddy” parties – two hostesses have party at the same time. Less reschedules and cancellations.
- Start promoting Valentines Day right after Christmas!
- SECRET WEAPON to have a phenomenal January – always run a special with a HUGE romance basket – knock your socks off stuff in basket. Minimum value $100 (not necessarily cost but must on value). Wine Glasses – Wine – gooooooood Chocolate – restaurant gift certificate, movie passes (think date nite), nice candles, bath suds, more gooooood chocolate (don’t limit the gifts in the basket to just your product) make the items stuff that your hostesses would be willing to work for. Start carrying and promoting The Romance Basket as soon as December is booked. Some way to give the basket would be to
–highest dollar in sales
–give hostess tickets for different things – returning list in 3 days – per $100 in sales -
bookings – buying guests in attendance.
There was a special bonus package of her best products and other gifts and bonuses using a special link in the call handouts. Go to the Karen Phelps website – www.karenphelps.com This call is available for recorded listening.
After the first of the year we will have Karen on www.GetMoreBusinessPodcast.com as a guest. Be listening because her information has many years of experience behind every idea. She’s field tested all of it! |
Who else would enjoy this?
Tweet This Post
Sign up for 6 Week "Virtual Buzz Business Building eCourse for Coaches, Speakers & Authors. Lays out a simple plan to harness the power of online marketing to build Your coaching business, create passive streams of income, book more speaking events, and sell more books.
This is the fist post of it\