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REAL RESULTS
Local Businesses. Real Revenue.
These are not vanity metrics. These are calls, bookings, and revenue from businesses that treated visibility as a system.
HOME SERVICES · SEO CAMPAIGN
Roof Cleaning Company
How SEO became the center pillar of a high-performing marketing strategy
1,114
Phone Leads
Tracked over 21 months
358
Form Leads
From people who found them online
~80%
Booking Rate
On SEO-supported leads
Referred Roof Cleaning is a full exterior cleaning and maintenance company offering roof cleaning, gutter cleaning, roof restoration and repair, siding cleaning, and related services. The company was spending about $8,000 per month on marketing and wanted to know which channels were producing results.
After investing in tracking, they identified 1,114 phone leads and 358 website form leads over a year and nine months from people who found them online. The client estimated that direct website and phone leads represented close to 45–50% of total leads — and that these leads booked at roughly 80%.
The client estimated about $400,000 in revenue generated from these SEO-supported leads and described SEO as the highest ROI marketing effort in the business.
Plain-language takeaway: When a business spends serious money on marketing, the website and SEO should not be an afterthought. They should be tracked, improved, and connected to real calls, forms, bookings, and revenue.
BEAUTY & WELLNESS · 4-YEAR CAMPAIGN
Body Waxing Studio
From newly licensed esthetician to a highly visible local brand
219
#1 Keyword Rankings
Published campaign results
372
Top-5 Rankings
472 first-page rankings overall
6-Fig+
Revenue Growth
Approaching seven figures
The campaign began after the owner entered the beauty industry in 2019 and wanted her waxing studio to compete with established local businesses. She initially had a website ranking on the first page for six relevant keywords, then brought in The Small Business Guru to lead a comprehensive SEO campaign.
The original goal was to reach six figures in revenue within one year. The client committed to at least six months — then continued the campaign for seven years.
The business exceeded the six-figure goal, grew into multiple six figures, and was described as approaching a million dollars in revenue while planning additional expansion.
Plain-language takeaway: Search visibility can compound over time when the business has a strong service, a clear local market, and consistent SEO support.
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