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RESOURCE · GOOGLE BUSINESS PROFILE
What to Update on Your Google Business Profile Each Month
Your Google Business Profile works best when it is maintained on a rhythm. You do not need hours — a focused monthly session keeps your profile fresh, accurate, and sending the right signals to both customers and Google.
The Monthly Checklist
- Add 3–5 new photos of recent work, your team, or your space
- Publish at least one post each week — an offer, an FAQ, a tip, a recent project, or a seasonal note
- Review your services list — add new services, refresh descriptions
- Confirm hours, phone number, and website link are still correct
- Read new reviews and reply to every one
Add Seasonal Updates
Seasonality is a visibility opportunity. Holiday hours, spring specials, back-to-school offers, winter prep services — seasonal content matches what people are searching for right now, and it shows the profile is actively managed.
Watch What the Numbers Tell You
Your profile’s performance data shows how people find you: what they searched, whether they called, requested directions, or visited your website. A few minutes reviewing it each month tells you which services and searches are driving real contact — useful input for your website and your marketing.
Frequently Asked Questions
Usually 30–60 minutes once you have a rhythm. It is one of the highest-return hours in local marketing.
Something always has: a completed job to photograph, a question to answer, a seasonal note to post. Fresh activity itself is the point.
Activity alone is not a direct ranking factor, but complete, accurate, active profiles consistently earn more visibility and more customer actions over time.
Want to know what is helping or hurting your visibility? Ask for a Google Profile Visibility Check or call/text 971-563-2007 — talk to Melody directly.
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